Posts in Mobile

Q&A: Troy Norcross on Bluetooth marketing

Troy Norcross currently works as Senior Relationship Manager at Nokia, as well as running a blog which focuses on responsible marketing practices.

He has just written a paper on using Bluetooth for proximity marketing (here's a pdf teaser of the paper). We've been asking Troy about Bluetooth marketing best practice, and the issues surrounding it...

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Q&A: Simon Joseph of Jessops on multichannel retail

Simon Joseph is Head of Group E-commerce at Jessops, where he is also responsible for Direct, Customer Services and B2B. He has previously worked as E-commerce Director at eXpansys Plc, and at DSG and Argos.

I caught up with him to find out how Jessops has adapted to multichannel retail, in advance of next week's Future of Digital Marketing event, where he will be taking part in our retail panel.

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What do customers want to buy on their mobiles?

While mobile commerce is still in its infancy in the US, and even more so in the UK, there are signs that users are coming round to the idea, with 71% saying they feel it is safe to make a purchase on their mobiles.

An eMarketer round up of recent mobile commerce stats also reveals some interesting information about the kinds of products people want to buy from their phones.

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Oasis launches iPhone app

Fashion retailer Oasis launched an iPhone app this week, which allows shoppers to browse through the latest outfits, read the newsletter, and find your nearest store.

I was asking which UK retailers have mobile commerce sites earlier this week, and didn't manage to find many examples. While this app is not quite an m-commerce site, you can select items on the app and pay via the main site.

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iPhone advertising is about to get social

Apple fans are eagerly anticipating the release of the new iPhone on July 5, and it looks like advertisers will have a reason to get excited as well. Mobile ad platform AdMob has announced three new types of ad units. Each come with social, search and rich media features, and will be available in July.

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Wolfram Alpha - Thank You

Wolfram Alpha is disruptive revolutionary technology.  I envision the next step to be simple: a web enabled and wireless carrier supported scientific calculator.  This will hyper-drive math and science education and will open up science and discovery. 

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Mobile app review: Sky News for iPhone

Sky News launched an iPhone app this week, which provides the latest headlines, as well as encouraging users to send in their own reports and images.

The app, which is currently top of the free download charts in the App Store, also has a strong focus on video content. I've been seeing how it compares to rival ITN's version.

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Are UK retailers not bothering with m-commerce?

While mobile commerce seems to be taking hold in other markets, especially Japan, the UK's retailers seem to be slow so far to anticipate this trend, with very few having launched transactional mobile sites.

Looking at a US article on mobile commerce usability today from GetElastic, I was struck by how many of the big name retailers in the States are already catering for customers on mobiles.

Sears, BestBuy, Ralph Lauren, Barnes and Noble, Amazon and others all have m-commerce sites, yet I can think of very few in the UK.

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As mobile shopping gets safer, will more people purchase on the go?

The "Year of Mobile" may forever be on the horizon, but a new survey by Harris Interactive says that consumers are getting more comfortable making purchases through their cell phones. The question of course, is what they're willing to buy.

The study, commissioned by mobile credit card security firm Billing Revolution, found that 1,883 of those surveyed were cellphone owners (93 percent). Almost half (45 percent) said they think shopping via mobile phones is “somewhat safe,” though just over a quarter (26 percent) feel that mobile shopping is completely safe.

Younger people are of course more comfortable giving away their financial information on their phones. 59 percent of those 18-34 found mobile shopping somewhat safe, versus 34 percent of adults over 55. Also, 50 percent of men find the concept of shopping via cellphone somewhat safe versus 39 percent of women.

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Magazines may be flailing, but the brands will play on

Magazines may not be able to sell subscriptions in this terrible economic climate, but that doesn't mean that their brands and expertise should go to waste. Publishers are hoping to get a little pocket change as well as brand extension out of the iPhone's  lucrative app store. Last week, People.com launched an iPhone app for $1.99 and other publishers are announcing plans to follow suit shortly.

Hachette Filipacchi, which owns titles Elle and Car and Driver, plans to launch iPhone shopping and auto apps later this year. Meredith Corp., which owns Better Homes and Gardens and Family Circle, plans to launch mobile apps in areas related to their titles this year as well. And Conde Nast, which has already entered the space with apps from Epicurious and Style.com, plans to start charging for new and premium content.

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Nokia's Ovi Store gets off to a rocky start

Companies like Nokia were in the mobile phone business long before Apple but with the iPhone and App Store, Apple has been able to eclipse larger rivals in the innovation department.

Today, Nokia fired back at the App Store with an app store of its own: Ovi Store.

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Can iPhone apps lift your brand value through association?

Brands can get a generous lift when affiliated with high quality products such as the iPhone. But what about the applications in the App Store? Let's look at why Apple should build a sustainable eco-system for technology-based mobile applications, which is the key to product quality and research into the potential of mobile applications that brand marketers can harness. 

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