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Less than a third of 11-20 year olds want to receive ads on their mobiles, according to a survey by Q Research.
The study, published in the report ‘Mobiles and Advertising’, suggests that targeting of ads is the key to success with this age group - 71% said they would be happy to receive messages tailored to their interests.
The number of UK small businesses making phone calls over the internet is set to double over the next year, according to research carried out for BT.
The company said the number of firms using VoIP will rise from the current 25% to 48%.
Visa has invested an undisclosed amount in Dublin-based mobile domain name registry dotMobi.
Bebo has reportedly signed an exclusive UK deal with Orange that will place the youth-oriented social network on mobile handsets from the summer.
Orange customers will get to edit profiles, message friends and write blog posts, although exclusivity will last for a limited time before Bebo makes the service available to other networks.
Yahoo! this morning unveiled new tools that make it easier for publishers to mobilise and monetise their website content.
The Yahoo! Mobile Publisher Services help producers gain prominence for their sites in new mobile search services and allow them to make money from a range of ad formats.
Yahoo! has launched its oneSearch mobile search platform for mobile web browsers, taking its new search marketing service to a greatly expanded number of handset users.
Previously, oneSearch, which delivers enhanced results and listings for the small screen, was only available in Yahoo!'s downloadable Go 2.0 application, launched in January. Results pages display search-related ads and sponsored banners.
Isn’t it funny how we’ve been hearing that ‘This Is The Year For Mobile’ every year since, oh, about 1863?
This seems to have been driven by hugely bullish forecasts from various analysts over the past decade, and the desire among investors to get this message out to market in order to Make Things Happen. Yet mobile marketing has never been the big story, for any number of reasons.
Nokia has announced the launch of a new advertising platform that allows marketers to plan and manage ad campaigns across a wide number of mobile phone configurations.
The Nokia Ad Service aggregates several mobile web publishers, including nokia.mobi, that can be sold to advertisers as ad space in a single package.
The UK government could turn to mobile marketing technologies in an effort to get on top of immigration control.
Among measures proposed by the Home Office, visitors to the country would receive a text message reminding them when their visa is due to expire.
Serial web investor Saul Klein was recently appointed as a venture partner by London-based VC firm Index Ventures. Saul is planning to help Index spend its new technology fund and he will also work with its existing portfolio.
He spoke to us about why European start-ups need better access to experienced entrepreneurs, why he thinks social shopping is over-hyped, and what's driving the renewed interest in internet companies from investors.
Several big brands including Orange, B&Q and 3 seem to have been underperforming on eBay recently, posing questions about the effectiveness of their stores on the auctioning site.
The companies have been using eBay to sell surplus or reconditioned stock - items that can no longer be sold to high street customers but have huge appeal to bargain hunters.
A Texan inventor has launched an audacious court case against TV-shifting hardware maker Sling Media, claiming a patent infringement.
Stuart Mershon claims the Slingbox, which uses the internet to rebroadcast TV content from a user's lounge to a PC or mobile phone anywhere in the world, infringes on a system he invented to transmit home audio signals to a remote speaker over wireless telephone networks.