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Great marketing creative is always popular on the Econsultancy blog.
Now, I want to pick some pearls from across a sector. This week, I've chosen travel - enjoy!
Advances in technology and manufacturing mean that consumers are more empowered than ever.
As a result, more and more retailers are finding ways to allow customers to customize products in ways never before possible.
Though digital marketing budgets are growing in 2016, there are signs of frustration among marketers when it comes to winning boardroom and organisational battles.
Our seventh annual Marketing Budgets Report 2016, sponsored by Oracle Marketing Cloud, was published this week.
The survey of almost 500 company and agency marketers reveals some important trends...
This week, Facebook held its annual F8 conference during which the world's largest social network makes key announcements and launches new offerings.
Here are the five biggest developments from this year's event.
Desktop devices are still responsible for the majority of online orders, but the use of smartphones for internet purchases continues to grow.
Furthermore, mobile devices are having a real impact on the in-store shopping experience as well.
The Internet was once a more anonymous space. People hid their real identities, coming up with unique and sometimes bizarre pseudonyms to represent themselves on specific websites.
As services and socialising shifted online, identifying each other digitally has become increasingly important.
How can we do this securely, without impacting users’ experience? I’ll explore the trends in online identity verification, looking at the key solutions and implications for businesses and users.
Search marketing evolves on a daily basis.
The constant introduction of new and innovative processes means that strategies can shift frequently as SEOs and marketers try to work out the best way to deal with new online environments.
From Google updates to advances in technology, the methods we use to measure the success of an SEO campaign, however, may not always be giving us the full picture.
Mondo has been billed as "a bank that’s as smart as your phone. Built for your smartphone, this is banking like never before."
The "easy-to-use' app apparently updates your balance instantly, gives intelligent notifications and aspires to be the best bank on the planet.
Well, how could I resist?
Sadly, for years affiliate marketing has been seen as the poor relation of the digital advertising family.
Tracking networks and technology companies typically selling the channel as a no-frills, “no-win no-fee” way to pad out marketing plans.
Every quarter, Econsultancy delivers an update on the major internet players in China and their user experience.
Subscribers can download the full China Digital Report, but I've had a skirt through and picked out some interesting bits you may or may not know about digital in China.
Fintech was perhaps the buzzword of Q1 2016, so it's fitting that our next 'day in the life' comes from a fintech startup.
Anna Kilmurray is Head of Marketing at ClearScore, a company providing free credit check software.
Here's what she has to say about life in a startup.
“Next is planning to save £8m by not sending out glossy catalogues to shoppers who don’t want them” said The Telegraph on Good Friday. The money freed up would be directed into digital, it stated.