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Despite the long-standing history of some financial institutions, many are still playing catch up when it comes to the world of digital.
To find out more about the challenges they face, Econsultancy and Adobe have just published new research looking how digital is changing the competitive landscape of retail banking and insurance.
Marketers are adding to or overhauling their technology stacks, media and channels have proliferated and people and processes have had to adapt.
This is the root of the need for digital transformation.
But is the talk of agile change just lip service? What is it? And what are its benefits?
Here are the most eye-catching digital marketing stats from APAC in April.
This month's topics include WeChat, video advertising, Indian ecommerce, Chinese digital agencies and much more.
More stats are available in Econsultancy's Internet Statistics Compendium.
From my somewhat objective freelance position I feel comfortable admitting I thought this year’s Digital Cream in London was the best I have attended.
We were blessed with the somewhat daunting sub-title: Agile working, collaborative tools, social enterprise and cloud based marketing tech.
The growth agenda: It’s a term frequently used among large firms, especially down mahogany row.
The concise phrase suggests that a company has a commonly agreed plan to achieve its performance goals for a set period.
But in reality we know this “plan” is quite often dynamic and not nearly aligned enough with all constituents, and yet we are expected to produce results on it.
June 29th 2007 is noteworthy for being the day Apple ushered in the biggest technology and business transition in history with the release of the iPhone.
And it looks like when we connect the dots in five to ten years times, April 12th 2016, will be a date that is just as significant.
Aside from the skills and drive to champion the value of big data in an organization, every CMO could use a few resources to help harness the power of that data.
However, from traditional Excel spreadsheets and CRM systems to more robust tools like interactive dashboards and Tableau visualizations, the inherent desire for simple answers meets with a blizzard of analytical tools, each with ambiguous value.
I spent a very interesting couple of hours last week moderating a roundtable on “Effective leadership in the Digital Age”.
The discussions were based around Econsultancy's latest best practice guide on the topic.
Here are my top five takeaways from the session.
An eye-catching stat from a Forrester report got me a bit worked up today.
The survey concluded that 43% of firms with a mature digital strategy see competing departments wanting to own digital as the most significant barrier to effective digital transformation.
Sheesh, it paints a pretty picture of our industry doesn't it?
As of today, 619 applications have been submitted for brand top-level domains (TLDs).
And there are plenty of big name brands that are already using them.
In this post I'll look at five examples, as well as giving a bit of background on TLDs and why brands might want their own.
I cannot remember a time when privacy was as relevant as it is right now.
Across the EU and US, privacy has morphed from an abstract legalese concept to a kitchen table issue.
The 2016 Presidential primaries are well under way, and not surprisingly, all of the candidates are actively using social media to rally support.
Here's how the two candidates for the Democratic party, Hillary Clinton and Bernie Sanders, are using social media.