While location based marketing is not a new strategy, iBeacon, Apple’s recently introduced Bluetooth LE-based technology that extends location-based services in iOS, offers exciting new opportunities to engage consumers in retail stores and other destinations.
iBeacon uses Bluetooth 4.0 to pick up signals from Bluetooth-enabled phones. With an advanced API software and transmitter hardware that reaches up to 150 feet, the technology allows businesses to precisely estimate a phone-owner’s location, and exchange data and information.
iBeacons are so efficient that even the largest of stores would only need handful of beacons per floor to enable a high degree of positioning accuracy.
You may have read in the press last week that obese football fans at this year’s World Cup in Brazil we have access to extra-large seats (and half price tickets!!). What this shows is that one size (or seat) does not fit all!
This train of thought should be adopted by any web designer when they are deciding on the best way to make a website compatible for mobile.
There are a number of options for mobile strategies: responsive design, adaptive design, a mobile version or a native app. One approach may suit a company perfectly and be completely inappropriate for another. Perhaps a combination of strategies is the way to go.
By using comparisons with football players past and present, this blog post delves deeper into the pros and cons of each strategy…
I generally find myself in agreement with the authors on Econsultancy, but when I read Ben Davis’ article: 10 websites that aren’t responsive (and probably should be).
I didn't agree with this, as I think those websites aren’t responsive because they don’t need to be.
Responsive design is a wonderful tool and is a great solution for quite a lot of sites. I have used responsive design to deliver many sites, but it’s not a magic bullet that will solve all pains around mobile.
It's official - Econsultancy's Top 100 Digital Agencies report is now open for 2014 entries.
With the fee income from last year's agencies reaching a whopping £1.18bn, it will be interesting to see how the industry has developed within the last 12 months.
It’s February and already, according to a number of statistical sources, around a quarter of us have failed to uphold our New Year’s resolutions.
Interestingly, 39% of people in their twenties achieve their resolution each year compared to only 14% of people over 50. That’s interesting given the prevailing attitudes towards younger generations.
In the same vein, marketers are mapping out the conversations they want to have this year to stay ahead of the curve. Given the influx of ‘2014 Trends’ in January, I thought it would be a useful point to review the best and highlight a few that might follow New Year’s resolutions.
One of my specialisms is digital strategy. So I read a lot about strategy, and digital, and digital strategy.
In doing so I consistently find that the term has many interpretations in the digital world, meaning that digital marketing discussion forums are full of people asking where to start with crafting their own strategy.
Those same discussion forums are often flooded with responses that are blatant and biased sales tactics rather than genuinely helpful pointers.
So, here’s my advice (without ulterior motive!) for where to begin.
As the news broke that Facebook would be parting with a truly massive $16bn to acquire messaging service WhatsApp, the internet (as is its wont) was awash with opinion.
Would this devalue Facebook? The market certainly seemed to agree, with almost 5% being shaved off the FB price after hours. So, is this a crazed land-grab that will spell the end of Facebook, WhatsApp, or both?
Or a very smart decision?
Southeast Asia's (SEA) 155m internet users are the next goldmine for digital marketing. The region contains a young base of internet users whose time spent online is significantly above the global average, and where social networking dominates.
The online population grew at a healthy 9% last year, and is expected to continue at a similar rate in 2014. Added to this, it has one of the highest levels of mobile adoption in the world.
So, are you ready to take advantage of these opportunities presented by the SEA digital market?
Centralisation is a power game. Treat it as a strategy for learning, and it might be more useful.
How does your web team work?
We’ve all experimented with various forms. When content management systems were new, devolved teams were all the rage. Give this wonderful tool to everyone in the company, and they’ll each edit their own little bit of the site.
What a wonderful site that was…
We're at an inflection point in B2B marketing, and marketers should celebrate the opportunity to show their true contribution to revenue and not fall back on squishy metrics like 'attention'.
Last week the esteemed Top Sales World blog published a piece entitled, “Attention (not leads) should be B2B marketing’s primary measure”.
I couldn’t disagree more. And, since the post doesn’t include a way to comment, I couldn’t disagree on the page itself, so I’ll do it here.