Rory O’ Connor is the founder and CEO of delivery management platform Scurri. I caught up with him to find out what his day-to-day role entails. We also chat about the importance of post-purchase CX, customer expectations, and ecommerce trends. Tell me about your role… what does a typical day look like for you? My […]
Brands who want to crack China would do well to crack live commerce, but how to navigate a distinctive retail market? At Ecommerce Expo, Jack Porteous from cross-border ecommerce company Samarkand Global spoke to Jessie Han, China Account Manager at British luxury skincare brand Temple Spa.
As the impact of creators and online communities is seen in big brand campaigns, is influencer marketing set to challenge the idea of demographic and psychographic customer personas? We ask the experts about current trends, from AI to first-party data.
Angharad Exley, Senior Marketing Manager at Pasta Evangelists, discusses the brand’s personalisation journey, including their approach to email and discounting.
“The real value… isn’t in the tech itself, but in how it kicks up quality or efficiency,” says Julius Kontiola of design studio Kallan & Co.
In recent years there has been a marked shift towards Google’s AI taking the reins from PPC marketers, leaving marketers with less manual control. How has this trend changed the game for paid search, and what does it mean for the role of a search marketer?
A guide to the latest trends, developments and statistics in ecommerce, providing a snapshot of what is happening right now. This quarter’s edition includes the growth of marketplaces, AI advancements and Alibaba’s cross-border expansion into Spain.
James Keating is CMO at Pleo, which offers smart company cards and automated expense reports. I caught up with James to find out more about his role. We also discuss Pleo’s focus on brand storytelling, what it’s like working at the fintech scale-up space, and what’s next for the company. Econsultancy: Tell me about your […]