Digital Transformation Monthly – October 2021
This month, the report looks at the grocery brands seeing strong online growth, new partnerships in retail and the new digital bank set to ramp up competition within the UK retail banking market.
What not to miss at October’s Festival of Marketing
It’s always fun picking out your favourite talks from the Festival of Marketing agenda. One of the charms of the virtual format the Festival has been using over the past year is that with no concurrent sessions and everything available afterwards on demand, those delegates with enough stamina should be able to listen to every […]
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The best social media campaigns from September 2021
Welcome back to our regular roundup of the stand-out social stories from the month just gone. In September, we saw many brands continue to adopt sentiments of togetherness, authenticity and self-expression in their campaigns as life returns to normal, social lives ramp up, and young people return to school and university. TikTok has maintained its […]
A day in the life of… Thomas Walters, CEO & Co-Founder of Billion Dollar Boy
Thomas Walters is the CEO & Co-Founder of Billion Dollar Boy (BDB) – a global creative influencer marketing agency that delivers end-to-end campaign management for top brands. I recently caught up with Thomas to chat about the evolution of influencer marketing, the key components of any successful campaign, and the trends to watch out for. […]
Hivestack’s CMO on the benefits of digital out-of-home
Nikki Hawke is the Chief Marketing Officer of Hivestack – a global ad tech leader in programmatic digital out of home (DOOH) advertising. We caught up with Hawke to find out more about her role, the benefits of programmatic DOOH, and why she believes it should be a key part of a wider omni-channel strategy. […]
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Collaboration, customisation and TikTok: examining the success of Crocs
Love them or hate them, Crocs have undoubtedly enjoyed something of a resurgence in the past few years. Seen on the feet of influencers and Oscar-attendees alike – as well as those who simply care more about comfort than style – the footwear brand has recently cemented its success with record earnings. In its Q2 […]
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CMO of digital fundraising platform Enthuse on ‘Generation Generous’ and brand purpose
Louise Tullin is the Chief Marketing Officer at Enthuse – a digital platform that provides fundraising, donation, and event management tools to charities. We sat down with Louise to chat about what has changed for Enthuse in the past 18 months, the importance of digital fundraising, and the future of marketing within the third sector. […]
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What are Facebook’s new smart glasses and the metaverse?
Since the discontinuation of Google Glass back in 2015, the wearables market has focused on smartwatches and fitness trackers. In 2021, however, a new pair of smart glasses – created by Facebook in partnership with Ray-Ban – could usher in a new era of mainstream wearable technology. But will it take off, even amid privacy […]
Ecommerce Quarterly: Q3 2021
A guide to the latest trends, developments, and statistics in ecommerce, providing a snapshot of what is happening right now in ecommerce and what you need to be aware of.
