Where does generative AI fit in with luxury brands and their reputation for authenticity and great service? A review of use cases and how to mitigate risk.
It’s been a big news week for the social platform, as the US House of Representatives passed a bill that could lead to TikTok being divested or banned in the United States, leaving investors and users uncertain as to the app’s future. At the same time, the Financial Times reported that TikTok reached record revenues […]
We caught up with the influencer marketing agency’s global performance director, to discuss the dream of hyper-personalisation and the value of shared meaning.
As the impact of creators and online communities is seen in big brand campaigns, is influencer marketing set to challenge the idea of demographic and psychographic customer personas? We ask the experts about current trends, from AI to first-party data.
Robin Ward, Head of Sales for influencer-led commerce platform LTK, discusses the impact creators are having on social commerce sales.
Influencer marketing is now an integral part of the digital marketing mix, enabling brands to engage audiences and to promote authenticity and trust. According to The State of Influencer Marketing 2022: Benchmark Report, the industry was set to grow to approximately $16.4 billion this year; this growth has been buoyed by the continued success of […]
Kilgore discusses the value in the brand’s membership approach, its long-form content which is less suited to influencers, and the potential for bricks-and-mortar when it becomes ‘harder to find new customers by algorithm’.