In this four minute video, we introduce our new research paper The Promise of First-Party Data, conducted in partnership with Signal. 

This video explores the role of brands’ owned data in the marketing ecosystem. We introduce viewers to the three main categories of marketing data, how they’re dfferent and why they’re important. 

We’d also like to invite you to join us for a webinar titled The Promise of First-Party Data: How the Top Brands Get the Strongest ROI for their Data Investments.

The live event happens on Wednesday, July 8th at noon eastern/5pm GMT.  

We’ll discuss top findings and how to get the most from data investments, as well as talk about real-world examples of how brands are using the first-party data in innovative ways.

Thanks to Signal, the full report is available free with registration for a short time before it goes behind the wall and is only available to Econsultancy subscribers.