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Mega-menus are a mainstay of desktop ecommerce.
Five years ago, we published a post dissecting 26 of these menus, back when they were relatively novel.
In 2014, we revisited the topic, seeing that full-width menus with a greater number of products and featured images were en vogue.
So, what of 2016? Let's have a look.
Wish is a well-funded mobile commerce platform in Europe and North America.
As it is aimed at the deal-mad shopper, it makes a great case study for persuasion in mobile ecommerce.
Let's take a look at some elements of the user experience (which isn't one for the faint-hearted).
Virtual reality is either the emperor's new clothes or the most exciting area of media today.
Whatever your own belief, brands are getting to grips with VR, making use of emerging agency expertise in this area.
Here are three of the latest brands using VR (mostly for branded content thus far), from automotive, food and drink, and retail.
Adidas' GamePlan A is one of the quirkier corporate websites out there.
It's a mixture of motivational interviews with sports stars and a smattering of slightly cod-philosophical editorial that one could imagine a spornosexual nodding his head at.
But it's an interesting site because it shows that content marketing is still trusted, and could be a force in increasingly competitive recruitment.
Android Instant Apps allows Android apps to run instantly, without requiring installation. Users will simply tap on a URL.
Developers will need to ensure their apps are 'modularized' and then will be able to offer this service to users on Jelly Bean OS or later.
Many have hailed this announcement from Google's recent I/O event as the most exciting. So what are the implications?
Google I/O saw the tech giant unveiling products across the hot topics in tech right now.
New messaging apps, a new VR platform and a virtual assistant.
How are these products placed in the market? Which might be the likeliest to succeed?
There are two difficulties with a roundup like this - Disney is massive and it's often hard to disentangle product and marketing.
The company creates such strong stories/brands that all of its media can appear to work seamlessly.
Nevertheless, I've picked out some examples of what could be termed marketing expertise by the film juggernaut.
Yesterday saw the latest development in Google's search advertising product.
Shopping ads, or product listing ads (PLAs), are set to appear within Google image searches.
I asked for some initial thoughts from agency search practitioners. Here are a few things to look out for.
Atom Bank is the UK's first bank designed for digital and optimised for mobile.
Lisa Wood, CMO, is speaking at Econsultancy's excellent Future of Digital Marketing conference next month.
We caught up with her for a preview, picking her brain on the merits of a branchless and legacy-free, online bank.
How do CRM and programmatic work together, and what are the challenges for advertisers that haven't yet achieved such integration?
Econsultancy and Sociomantic Labs have published a new report, The Role of CRM in Data-Driven Marketing, so I thought I'd give an overview of where these disciplines meet.
Econsultancy has, in the past, provided a number of buyers' guides for digital technology.
However, I thought it would be useful to publish a brief and generic guide to replatforming, given that many companies are focusing on updating legacy technology.
B2B customer experience is the topic of Econsultancy and SAP Hybris' latest report.
The Tension in B2B Customer Experience Management includes an international survey of over 220 senior leaders at companies spanning a range of industries.
Though customer experience (CX) is impossible to universally define, the importance of slick customer interactions is paramount.
Yet, as the report reveals, there's still a way to go for many B2B brands.