Author: Ben Davis

Ben Davis

Ben Davis is Editor at Econsultancy. He lives in Manchester, England. You can contact him at or follow at @herrhuld.


The newbie's glossary of misunderstood digital marketing jargon

Some terms in digital marketing are difficult to get a hold of. They may have many definitions, or be the victims of prolonged misuse.

I've gathered up some of these terms in an attempt to assist people who are new to the industry.


A day in the life of... a Chief Media Officer

Alistair Dent is Chief Media Officer at iCrossing.

Ever wondered what such an agency role entails? We asked Alistair exactly that.

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Amazon Alexa: Brands must be careful before rushing in

Amazon Echo and the intelligent assistant, Alexa, are the most interesting development in digital communications today.

Unlike previously-hyped hardware such as Google Glass, Echo made a surprisingly quick entry to the market and has seen strong sales.

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pixellated images

All the digital news stories you missed this week

It's been my favourite week in digital for ages - computer vision, programmatic scandal, and TVs spying on Americans.

Lap it up...

prosper framework

How to plan your digital strategy with the PROSPER framework

The PROSPER framework is a jargon-free planning model designed to help marketers create consistent work in a digital world.

It was devised by Neil Perkin, long-time Econsultancy collaborator, and is an alternative to the SOSTAC model.


UK Government publishes digital transformation strategy 2017-2020

The Cabinet Office and Government Digital Service (GDS) have published the Government Transformation Strategy 2017 to 2020.

You should go and check out the full document on GOV.UK, it makes for coherent and sage reading.

capital one alexa

Should financial services brands follow Capital One on to Amazon Echo?

It's early days for Amazon Echo and Google Home.

But for all the Alexa Skills (Amazon's name for apps) that arguably need finessing, there are some brands that seem to have made a good start.

Capital One is one such brand, which offers the first and only banking Skill currently available.


The challenges to CX maturity in India: A lack of vision and collaboration

Indian marketers think internal collaboration will be the most important factor within their organisations when improving customer experience.

This is one of the findings of Econsultancy's Customer Experience Maturity in India survey report, in association with Epsilon.


An introduction to AI and customer service

With businesses losing $1.6trn annually due to poor customer service (according to Accenture research), it's a pressing issue for many brands.

Can artificial intelligence militate against some of this loss? There are a number of different technologies in the market. Here's an overview...


What's the difference between CRM, marketing automation and DMPs?

To somebody like me who hasn't worked at the sharp end of customer relationship management (CRM), it can be confusing to consider the theory.

I set out to discover where CRM, marketing automation, sales, and data management platforms cross paths, and how CRM is implemented.


All the digital news stories you missed this week

This week has been stuffed to the brim with news, thanks, primarily, to The Donald.

Here's some stuff in digital that you may have missed.


10 thought-provoking quotes about mobile experiences

There's nothing like a roundup of some incisive quotes about emerging technology to pep up your presentation or indeed your afternoon.

These quotes about mobile are taken from the innovation charity Nesta and its excellent collection of essays on the subject, part of the Digital R&D Fund's effort to help arts and culture organisations make the most out their data.

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