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Author: Ben Davis

Ben Davis

Ben Davis is a senior writer at Econsultancy. He lives in Manchester, England. You can contact him at ben.davis@econsultancy.com or follow at @herrhuld.

sophie moule

A day in the life of... Search Marketing Manager for Clarks

'A day in the life...' is the return of a popular feature where we get insight into various roles in digital.

This week it's Sophie Moule, search marketing manager at Clarks.


Four video campaigns that used dynamic creative

Dynamic creative in video is not yet commonplace, particularly in display advertising.

The best creative minds in agency land are concentrating on other areas traditionally seen as more profitable.

So, I thought I'd trawl around and find some examples of dynamic video creative.

1 comment

What makes a good employee value proposition?

A great employee value proposition (EVP) is vital in persuading the best digital talent to join your organisation.

But what makes a great EVP? How can you make your employees blush and say 'yes!?'


Should female content specialists be worried by our salary survey?

Our new Careers and Salary Survey 2016 looks at the earnings of digital specialists versus general marketers.

4,300 people responded to the survey from across marketing, advertising, digital and design, including client-side and agency-side individuals and consultants.

Here are some of the bits that stood out to me, why some content specialists could be worried and women are still disadvantaged.

You can download the full results here.

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Five ways The New York Times is innovating its publishing model

At the beginning of 2016 things are much rosier at The New York Times than they were two years ago.

Though print is still suffering, there seems to be a greater degree of parity between the incumbent's digital know-how and that of new online-only upstarts.

The paywall is bearing fruit, social media platforms court its content and Google is trying to shine a light on longer form journalism.

The paper has shown itself again to be a restless experimenter across digital platforms and with new digital technology.

doritos ad

Why the Super Bowl 50 commercials were social media failures

The top 10 Super Bowl commercials of 2016 generated almost 2.9m fewer shares than in 2015.

This year the triumphant commercial on social media was shared 893,000 times, a sharp decrease from last year's top figure of 2.5m.

Why? Well, I think advertisers have failed to spot the winning formula of previous years.


What is digital product management?

If 'digital transformation' could be defined by just one of its constituent parts, it might well be digital product management.

So, what is digital product management and how can it be implemented?

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10 publishers that want you to disable your ad blocker

'Please turn off your ad blocker!' The plaintive cry echoes down the tubes of the internet.

Although the ad blocker dilemma is a complex and important one, I get perverse enjoyment from reading the different messages that publishers display, imploring users to disable their ad blockers.

Here are 10 of them.

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10 things you didn't know about WeChat

If you're not fluent in WeChat, here are 10 things to get you started.

From advertising to ecommerce, the Communist Party to the internet of things.

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stop collaborate and listen

Slack, Yammer & Facebook: Who’ll win the collaboration battle?

No digital job advert is complete without mention of collaborative working; a skills shortage means businesses are finally fixing their broken windows.

Collaboration isn't easy to engender. Let's face it, people are nine-tenths of the problem. The other 10% is technology, something many tech startups and big beasts are tackling.

Here are three collaboration tools that are aiming to corner the market.

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Five examples of peer approval in ecommerce

Social commerce is, to some, an oxymoron.

Why would I want my social networks sullied with special offers and calls to action?

With the 'buy' buttons implemented by Facebook and Twitter apparently having little to no success (why keep customers away from retailer websites?) there has to be a smarter way to use social dynamics in ecommerce.

There is. Retailers are starting to use social for retention, enabling their most valuable customers to gain prestige by featuring on the brand's own website or social network.


Five little things that kill a creative working culture

Creativity is about culture and people, so it's hard to kill it quickly.

However, there are some tropes of restrictive workplaces.

An innovative business need not rid itself of all the things on this list, but it's useful to step back once in a while to allow an alternative approach.