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For 40 days and 40 nights there will be 200 Fabergé eggs, decorated by leading artists, designers and jewellers, hidden around central London.
By collecting a map or downloading an app, people can take part in the hunt - which aims to raise £1m for charity.
Facebook has started placing ads within its news feed, meaning they now show up next to social updates from your friends.
The ads can only feature in a user’s news feed if they or a friend have already ‘liked’ the brand.
To be precise, there are actually three new features – People and Pages, Personal Results and Profiles in Search.
Visa has announced that its NFC payment system is now certified for use in LG, Samsung and RIM smartphones.
The payWave application allows consumers to use their mobile to pay for goods at the point-of-sale.
Panasonic has announced plans for a new social TV product at CES – but its big reveal was slightly undermined by the decision to launch the device in partnership with MySpace.
MySpace TV will be integrated into Panasonic connected TVs in the second half of 2012, providing users with the ability to share their viewing experience with friends through their TV set rather than using a mobile or tablet.
Upselling on e-commerce sites performs 20 times better than cross-selling, according to new research from PredictiveIntent.
The statistics show that upselling, in which visitors are shown similar but more expensive products than the one in view, drives over 4% of sales compared to just 0.2% of sales driven by cross-sales tactics (such as displaying 'people who bought this item also bought').
Once again we see that young consumers want to be able to address customer service issues using social media, according to a new study by Sitel.
Led by consumers aged under 25, Britons are turning to social media sites – including Facebook, Twitter, blogs and forums – to solve problems, search for information or voice complaints.
QR codes are still yet to prove their value. There have been several high profile trials of late; but have they been successful and what do you benchmark success against?
Mobile web consultant Terence Eden has pulled together some stats from a TfL poster campaign that links users to a real-time bus schedule.
These figures show that since going live in November, the QR codes have been scanned 4,500 times at a rate of roughly 70 times per day.
Zeebox, which only launched in October, brings a social element to watching TV by allowing users to see what their friends are viewing and then talk about it online.
It includes web functionality, as well as iPhone and iPad apps that combine a live TV guide with collections of tweets and status updates for each show.
MEF, the global community for mobile content and commerce, has released its 10 predictions for 2012.
Top of the list is NFC. MEF predicts that there will be increased investment with some spectacular trials, but that it will still fail to have a significant commercial impact.
Starbucks’ new mobile payment app went live in the UK today, giving users the ability to buy their coffee using an onscreen barcode.
The coffee chain’s iPhone app integrates its loyalty card, so users can manage their card balance and top-up direct from their mobiles.
Customers pay for their drink by swiping their barcode at the till.
Consumers prefer to receive promotions by text message rather than mobile web, according to new research by the Direct Marketing Association.
The study found that 38% of UK consumers prefer SMS promotions compared to just 15% that favour mobile web.
However, this is likely to be a reflection of the number of consumers who own smartphones - which currently stands at around 46% in the UK according to Ofcom.