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88% of US businesses are now actively monitoring online feedback and conversations online, according to a Forrester Consulting survey released today.
However, the Dell-commissioned report also found that only 6% of companies consider listening and digital engagement to be integral to their organisations.
Luxury hotel chain Four Seasons has unveiled a new website that cost an eye-watering $18m to develop.
The result of the investment is a slick, bright website, with a new booking process, social media integration and personal profile technology that allows users to set preferences and create a more targeted online experience.
It is also optimised for mobile, which provides access to a scaled-down site that includes videos, images, room rates and booking.
One million NFC-enabled cards will be issued, 500 ATMs upgraded and 15,00 new point-of-sale terminals installed around the city.
But can companies take a share of the virtual currency revenue, or are they restricted to using it as an opportunity to promote their brand through sponsorship and ads?
The opportunity is muddied further by the dilemma of whether to charge per download or follow the freemium model and rely on in-game purchasing for monetisation.
Apple and Amazon’s mobile sites produce the highest level of customer satisfaction in the US, according to a new report from ForeSee.
During November and December ForeSee surveyed users of the top 40 US retailer sites by sales volume, and was able to collect statistically-reliable data for 16 of them.
Tesco has reported ‘disappointing’ Christmas sales figures, despite a boost in online trading.
Excluding VAT and petrol, sales in the six weeks to January 7 2012 were down 2.3% year-on-year.
Cadbury has used its social media profiles to launch a new chocolate bar, the Dairy Milk Bubbly.
The chocolate brand announced the new product exclusively on Google+, but the initial release was followed quickly by mentions on Facebook and Twitter.
Google maintained its dominance of the search market in December, hoovering up 91.7% of all searches in the UK.
Statistics from Experian Hitwise also reveal that YouTube also had a bumper month, accounting for 25% of visits to social networking sites.
For 40 days and 40 nights there will be 200 Fabergé eggs, decorated by leading artists, designers and jewellers, hidden around central London.
By collecting a map or downloading an app, people can take part in the hunt - which aims to raise £1m for charity.
Facebook has started placing ads within its news feed, meaning they now show up next to social updates from your friends.
The ads can only feature in a user’s news feed if they or a friend have already ‘liked’ the brand.
To be precise, there are actually three new features – People and Pages, Personal Results and Profiles in Search.
Visa has announced that its NFC payment system is now certified for use in LG, Samsung and RIM smartphones.
The payWave application allows consumers to use their mobile to pay for goods at the point-of-sale.