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Interactive ‘Living Ads’ for the Toyota’s Prius V have started to appear in Yahoo’s new Livestand iPad app.
Yahoo says the Living Ad format is more engaging for consumers since it uses photography and sequenced videos to grab people's attention.
This format allows advertisers to offer consumers rewards such as access to premium content or a donation to a charity in return for their attention, based on an opt-in model.
Yahoo has attracted 1m visitors to its website as part of a promotion for The Twilight Saga's Breaking Dawn episode.
The multichannel campaign ran in partnership with Summit Entertainment, featuring a week of exclusive content, ads, promotions and a sweepstake to win a new Volvo. This culminated in a live stream of the red carpet at the film’s Los Angeles premiere on Yahoo Movies.
Amazon is said to be launching a Kindle smartphone in 2012, according to reports.
Citigroup analyst Mark Mahaney is quoted on AllThingsDigital saying that the device is set for launch in Q4 next year.
A new report from dotCommerce confirms what many might suspect about mobile users; they are impatient and have short attention spans.
However, it also reveals that most retailers haven’t taken this on board when optimising their site for mobile use, causing them to lose out on sales and damaging their brand.
Facebook will increase the distribution of its 'Sponsored Story' adverts by dropping them into the real-time ticker that sits in the upper right-hand part of a user's homepage.
Launched in January, Sponsored Stories promote friends' interaction with brands, such as likes or check-ins.
According to a study by Nielsen, the amount of time spent streaming videos online in the US has more than doubled since 2008, with unique viewers increasing by 26%.
The report puts this down to a higher quantity of video content available, particularly long-form content like films and TV shows.
Adidas has today launched its first 'corporate' blog, written by staff to provide people with a glimpse into the sports brand’s inner workings.
Over the past few months, employees from various departments, including marketing, social and operations, have been writing posts on new projects, daily tasks and their experience of working at adidas ahead of today's reveal.
eBay is opening a pop-up shop near London's Oxford Street, based entirely around instant purchasing via QR codes.
Located on Dean Street, it will be open for five days from December 1st, won’t have any tills and will have only 200 items on display.
Asda has today launched a transactional iPhone app that allows users to purchase groceries from the supermarket, and run price comparisons against its competitors.
This comes more than a year since the launch of Tesco’s m-commerce iPhone app, reviewed on Econsultancy in September 2010.