Posts tagged with Automation

Creativity in programmatic "should not be an afterthought"

Programmatic advertising goes far beyond data and automation.

Our Creative Programmatic event is coming up on 2 March and we caught up with two of the speakers at the event, O2’s Head of Digital Excellence, Nick Adams, and TUI’s Head of Media, Sammy Austin. 

Between them they discussed some of the biggest emerging trends and challenges in programmatic, and offered their opinions and advice on where creativity fits within this channel.

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Four predictions for email marketing that won’t come true in 2016

For the last three years, I’ve made predictions about various aspects of online marketing (see here for 2015 and 2014.) They’re mostly right, except for most of them.

This year, instead of soothsaying, let’s focus on things I wish would happen... but likely won’t.

So here’s some predictions for email marketing that won’t come true in 2016.

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robot writing

Should writers be worried about automated copywriting?

Unless you're a reactionary, as a marketer you probably understand that automation is creating more jobs than it makes redundant.

Automation, for all the scale it enables, requires human mastery of technology, process flows and customer lifecycles.

Increasingly personal communications also entail the creation of more content, to suit each segment and event you identify.

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monkey typing

Four reasons that automation requires a human touch

Dear *|FNAME|*, the rationale for this article is that personality is more important than ever in marketing.

Here are four (100B) reasons that automation necessitates a creative fightback.

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this time it's personal

17 ways to personalize ecommerce for four types of customer

Back in 2013, our Realities of Personalisation report found that 98% of respondents saw personalisation as critical to success.

Fast forward to 2015 and Econsultancy’s latest Conversion Rate Optimisation report, in association with RedEye, and only 22% of respondents said they had implemented website personalisation.

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Customer experience: the trends, challenges and opportunities

I attended the Adobe Symposium 2015 in London a couple of weeks ago and caught up with John Travis, Adobe’s VP of EMEA Marketing. 

We spoke about customer experience: Its increasing importance within marketing, the way it is impacting the way we do business as a whole, and what brands can do to create a consistently positive experience for their customers. 

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Five tool sets for scaling your freelance business into a full consultancy

With freelance work slated to outpace full-time jobs by 2020, and with more than 53m Americans working on a freelance basis as of 2014, the opportunity is ripe for those interested in paving their own way.

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What is marketing automation and why do you need it?

It’s as easy as switching on your computer, sitting back, relaxing and letting the software do all your work for you while you secretly read Viz behind a copy of Marketing Week.

Right? Right???

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10 fascinating stats about the programmatic advertising space

Programmatic advertising is fast becoming one of the most widely discussed topics in the digital marketing world.

With our one day conference, Get with the Programmatic, coming up later this year, I thought I'd take a look at some of the most interesting programmatic advertising stats from this month.

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Five best practice tips for data management platforms

In my previous post about our new report titled The Role of DMPs in the Era of Data-Driven Advertising, I covered the data management platform (DMP) landscape, whether better data equals more paid media success, and how DMPs can be used to get advertising in front of the right people.

The report was part of a new Modern Marketing Actionable Insights Series launched in partnership with Oracle Marketing Cloud, and today I’m going to cover five best practice tips that came out of it that will help you take advantage of a DMP when it comes to your advertising efforts. 

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Twitter adds automation to win more ad dollars

Twitter is one of the largest, most popular social platforms in the world but despite the fact that it is generating significant advertising revenue, the company has struggled to live up to expectations.

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Four stats to help benchmark your email marketing strategy

How advanced are your email marketing activities?

It can be difficult to know how far ahead or behind your organisation is from the industry standard, as it is often extremely difficult to completely figure out the inner workings of other companies.

And even if that is possible, who has time to do all that?

However, thanks to the 2015 Email Marketing Industry Census, produced in association with Adestra, an insight into the amount and type of email marketing carried out by organisations is now available.

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