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Posts tagged with Automation

20 fantastically helpful IFTTT recipes

Completely automate your online life and never have to lift a finger again...

IFTTT (‘if this then that’) is a tool that gives you the ability to connect a huge array of online applications together as one interconnected whole.

If an event happens (this) in one application, it will trigger an action (that) within another one. For instance, if every time you post an image on Instagram it can be automatically uploaded as a Tumblr post. If every time you are tagged in a photo on Facebook, it will automatically save the photo to your iOS Photos.

These connections between channels are called ‘recipes’. These recipes can be created by yourself, or you can browse through ones that other users have created on IFTTT.com itself. IFTTT is accessible on your desktop, can be downloaded as an app for the iPhone or Android and can also be integrated into your blogging platform.

For practical help and advice on setting up IFTTT check out what is IFTTT and how to use it?

There is an endless array of ‘recipes’ to make your life easier. Here are links to 20 recipes that either we recommend or that just look particularly awesome. 


What is IFTTT and why should you use it?

IFTTT (which is pronounced ‘ift’ as in ‘gift’) stands for ‘if this then that’. It’s a tool that gives you the ability to connect various, seemingly disparate, online applications together as one glorious interconnected whole.

‘If this then that’ component basically means: If an event happens (this) in one application, it will trigger an action (that) within another one.


Five cool things you can do with WordPress

This blog post is based on a presentation given at last week’s BrightonSEO entitled ‘Cool shit you can do with WordPress’ but to call it that I’ll have to check if we’re allowed to say it first.

Depending on what the headline above says right now will let you know the outcome of that little query.

I’ve covered WordPress extensively on the blog, taking new users through sign-up, the best responsive templates and SEO best practice, but there are always more tips and tricks to learn.

Patrick Hathaway is the SEO consultant at Hit Reach and he had these tips to offer on how you can make the most out of the WordPress platform. 


The challenge of blending content with data: discussion and infographic

How to use content effectively at each stage of the funnel, from awareness to lead generation, lead management to sales and retention?

I moderated a discussion at Econsultancy’s Digital Cream event yesterday about B2B content marketing and this was among the many things we talked about.

Of course, one of the discussion points was how to ensure content is good, ergo in the right format and length most appropriate for the customer’s location in the funnel, as well as best suited to your specific product and sector.

Creating good content may also entail curating content held internally, making sure that it is repurposed in ways that suit the customer, perhaps dialling down some of the technical fervour within your organisation to make things easily ‘digestible’.

But aside from these myriad discussions about content formats (what it takes to be a good writer/editor/producer, who should create the content and how often) there was a bigger beast to slay.

That beast is a mess of data that may be inaccurate. A consensus that the buying journey often affords a company only ‘one shot at a customer’ was clear for many of the people I talked to. Having good data and a good contact strategy is key.

In this post I thought I’d continue the spirit of Digital Cream and spark discussion of combining content with customer data. I’ve also shared an infographic from Experian Data Quality, discussing data quality more generally, and the impact it has on businesses.

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blog promotion automation

12 ways to automate and systemise 95% of your blog promotion strategy

Promoting blog posts can be a very repetitive and mundane task, especially for bloggers in the early stages who don’t have a six or seven figure audience to send their content out to.

Below are some of the tactics and techniques that I’ve experimented with over the past few years to try and systemise aspects of blog promotion.

Some of them are very basic, such as using simple IFTTT recipes, and some are slightly more complex - involving combinations of autoresponders and ‘pay with a like buttons’.

Wherever you are in growing your blog, I hope you find at least one or two things that will save you some time, or help you reach a larger audience with your blogging.


What is CRM and why do you need it?

I’ve been making a point in my journey as a writer for Econsultancy to investigate the many and varied terms in digital that I don’t understand.

As I am a relative newcomer to the digital marketing world, there are many. This is like a trial-by-fire. 

In my first few weeks, terms like CRM, CRO, iBeacons, retargeting and PPC all felt like an alien language. 

Thanks to these above investigations, I feel much more knowledgeable on each subject and can generally hold conversations on them for at least two or three minutes.

So that’s that then. My work here is done. Might as well chip off early and grab a sandwich. What’s that? I haven’t covered CRM yet?


Your replacement in 2014?

Could you be replaced by a robot?

Marketing Technology is advancing at a huge pace, and some of it is aiming to replace the humans in the marketing department.  

We need to decide if this is a good thing, and this post considers the arguments...


Email marketing: why you need to review and improve

Email marketing is the communication glue within your digital marketing and all of this communication is trackable. 

Tracking gives you the ability to understand the journey between the message and the call to action, which means that you can give this journey a value. 

With this in mind, reviewing success or failure is critical so that you can affect the change in your campaigns and the actual value those campaigns are bringing.


Is your marketing truly disruptive?

Today’s businesses are so relentlessly driven towards bottom-line metrics that they end up being a lot less profitable than they could be. 

In this post, I'll explain why creating real sustainable profit may mean throwing out shareholder value metrics. 


Vera Wang to Tom Ford: how US luxury brands fare with email welcomes

There are many considerations when harvesting the email address of your customer. How much information do you ask for? How hard do you push the sign-up? What do you include in a welcome email?

For luxury brands, the purchase decision is surely all about education and information. Giving those moneyed customers knowledge of new lines and must-haves will keep them returning, in fear they're missing out.

Most luxury brands sell 'lifetime' pieces, and so to hook the customer ahead of your competitors, every word of your comms should entice and exude the charm of a private members club.

Here's how some of the most searched for US luxury brands do email welcomes.

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20 automated emails your customers won't delete

Ok, I can’t guarantee that all emails are opened, but triggered emails have been shown to dramatically increase open and click rate.

The creative has to be tested, and each business will have its own unique customer sensibilities. However, this list, provided by Responsys at its Interact 2013, is a great starting point from which to think about your own automated programmes.

I’ve added examples from around the Econsultancy blog.


How RS Components uses automated email FTW

RS Components distributes sometimes cool and sometimes boring electronic and industrial components.

Last week I attended Responsys Interact 2013 and listened to Harriet Mitchell, Ecommerce Behavioural Marketing Manager at RS Components.

Later that day, RS Components won the Email category at The Digitals, and so I thought I’d share the how, what and why. 

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