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Almost a quarter (24%) of UK shoppers used their mobile while in-store to compare prices in the run-up to Christmas, according to a new survey from Foolproof.
The process, known as ‘showrooming’, means that retailers have to come up with new ways to encourage customers to make a purchase in-store.
Alarmingly for some retailers, the survey of 1,000 adults also found that 40% of showroomers, or one in 10 of all shoppers, bought items from a competitor after comparing prices on their phone.
Unsurprisingly the habit is more prevalent among younger shoppers, with 39% of 18-39 year olds actively engaging in showrooming over Christmas compared to just 18% of shoppers over the age of 40.
Ecommerce sites are now able to keep selling closer to Christmas day, but are they being upfront about shipping timescales?
Selling at close to the big day as possible can mean a competitive advantage, but it's important to be upfront and avoid any risk of disappointing customers.
This information can make the difference between making the sale or not, so how well are retailers communicating this to customers?
I've been looking at the top ten US ecommerce sites (based on the IR 500) to see how they're handling this...
This week is focused on the outcome of social media and the holiday sales in our weekly showcase of The Dachis Group's Social Business Index.
Our focus is on three well-known brands – Best Buy, The Hershey Company and RIM - as analyzed by the team at the Dachis Group.
We'll also take a glimpse at the top twenty brands on the Social Business Index, a real-time ranking of more than 30,000 global brands based on their performance in the social space, to see how the biggest brands in social are faring.
As shoppers prepare to descend on their favorite stores this Friday as the holiday shopping season gets underway, retailers are preparing to greet them with deals that they hope will be too good to pass up.
Retailers are optimistic about their prospects this year, but they're arguably going to have to work harder than ever if they want to maximize their sales. The reason? More and more consumers are deciding to shop from home on Black Friday and Thanksgiving weekend, forcing retailers to hone their online and offline strategies.
When shopping around for the best deal across online and offline channels, consumers are often given a simple yet frustrating choice: convenience or price.
This is particularly true when it comes to price match guarantees offered in brick-and-mortar stores, which often restrict the price match to a price offered by another brick-and-mortar retailer.
For a lot of businesses, the social space still has limited budgets and little experimentation, but some are starting to make headway.
To highlight this movement, each week we’ll be showcasing of two companies who are part of The Dachis Group’s Social Business Index, a real-time ranking of more than 30,000 global brands based on their performance in the social space.
Today we’ll be looking at two brands – a video game provider and a retailer – as analyzed by the Dachis Group team. We'll also take a glimpse at the top twenty brands on the Social Business Index to see how the biggest brands in social are faring.
When Apple unveils a new product, its most loyal and eager customers frequently line up outside of its stores in the hopes that they'll be one of the first to get their hands on it.
But as important as the Apple Store is to Apple, when it comes to the iPhone, Best Buy is an increasingly important partner.
Last year, Best Buy came to the U.K., opening stores and a website, bestbuy.co.uk. The retailer, a household name in the U.S., hoped to make a big splash by introducing some competition across the pond.
Yet despite a promising start, the venture has likely lost over £100m to date and Best Buy's U.K. partner, Carphone Warehouse Group (CWG), is conducting a "strategy review" of the venture's operation.
This morning, the US retailer announced that it would be closing all eleven U.K. Best Buy stores.
Have an old mobile phone or MP3 player you don't use anymore? How about an aging camera or GPS device? If you do, Amazon wants them.
Yesterday, the online retail giant announced a major expansion of its trade-in program that will make it easier for consumers to unload their used and unwanted electronics.
The internet-connected mobile phone may prove to be one of the most notable consumer innovations in the past century, but it may also be a headache for brick-and-mortar retailers who, over the past decade, have had to figure out how to adapt to a world increasingly engaging in ecommerce.
The reason the mobile phone is keeping retail executives up at night: comparison shopping on steroids. Thanks to comparison shopping websites, and dedicated comparison shopping apps, consumers can simply walk into a store, scan an item's barcode and search the web for a better price.
For nearly as long as the internet has been available to the general public, entrepreneurs and technologists have dreamed of the convergence of the television and the web. From WebTV to today's internet-enabled gaming consoles, the small screen and the internet have been introduced to each other.
But the type of convergence that many have predicted and sought to create has remained elusive. The world's biggest search engine, however, hopes to change that.