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Social media is a powerful tool, and there are plenty of good reasons for individuals to be active in social channels.
But social media's power is a double-edged sword, and the old adage "It is better to remain silent and be thought a fool than to open one's mouth and remove all doubt" is especially relevant today because of services like Twitter and Facebook.
It's a brand's worst nightmare: a high-profile event is generating a huge amount of social media buzz and one of your employees, thinking that she's logged into her own Twitter account, inadvertently posts an embarrassingly insensitive tweet through the company account that h.
That's precisely what happened last night to KitchenAid. An employee whose name has not been released was apparently watching the U.S. presidential debate and decided to post a foolish tweet about the president's grandmother. Instead of posting it to her personal account, she posted it to the KitchenAidUSA account, which has more than 25,000 followers.
The saying 'one size doesn't fit all' may be true in many cases, but with the use of -- and interest in -- responsive design skyrocketing, more and more companies are asking whether that's necessarily true when it comes to web design.
The idea of having a single website, with a single codebase, that can serve web, mobile and tablet clients is a powerful one. But just how realistic is it?
UK retailer Tesco came under fire earlier this week for website security practices that may be leaving customer data vulnerable to hackers.
The incident started when software architect Troy Hunt noticed a tweet indicating that Tesco must be storing customer passwords in a manner that doesn't adhere to best practices because the retail giant emails customers their passwords in plain text.
For online retailers, closing a sale can be a tricky process. From attracting a would-be customer to your site to fulfilling an order in an efficient manner, there are a lot of potential points of failure.
One of the biggest such points is the checkout process, which gives customers plenty of opportunities to rethink their purchases.
Unfortunately for retailers, getting the checkout process right can be challenging, and there are numerous mistakes that can produce a less-than-optimal result.
It's no surprise that companies on the consumer internet are collecting a lot of information about their users -- with and without the permission of those users. And that means there are plenty of databases that make an attractive target for hackers.
Unfortunately for users, many of those databases aren't secured properly, and as we've seen time and time again, best practices for how certain pieces of information, such as passwords, are stored go unfollowed.
The relationship between marketers and social media has blossomed in the past several years. And for good reason: in the past several years, social has cemented itself as one of the most popular and prominent digital channels.
For many companies, that has led to increased investment and the establishment of organization-wide best practices.
The past several weeks haven't been kind to Facebook. Its long-anticipated IPO was nothing short of a disaster, and since its public debut, the company's stock has been battered.
Clearly, finding investor friends on Wall Street hasn't been an easy task for the world's largest social network, and it may discover that finding retail friends on Main Street won't be any easier after site outages last week left some ecommerce sites in a lurch.
Running a restaurant profitably may be one of the toughest challenges in business. But according to a scathing review of restaurant websites written by Slate's Farhad Manjoo, finding a good restaurant website may be even tougher.
In surveying a variety of restaurant websites, including some of the most notable in the United States, Manjoo came to a disappointing conclusion: they are, by and large, "horrifically bad."
Gawker's recent launch of a new design may prove to be one of the worst redesign launches in the history of the internet. It not only sparked an outcry from users, but let to a massive drop in traffic for one of the internet's most popular publishers.
In the face of what can only be described as an online publisher's worst nightmare, Nick Denton, the outspoken head of Gawker, has been unusually silent. Until now.
In an email he sent to staff, he admits that "the transition was definitely more bruising for readers and our own staff than it needed to be" and discusses what is being done to rectify the situation.
Affiliate marketing isn't new, and many companies operating in the affiliate channel have significant experience operating affiliate programs. But this doesn't mean that plenty of affiliate program operators don't drop the ball. They do, and oftentimes, the mistakes they make are easily avoided.
Here are five worst practices that affiliate program operators can easily avoid.
Running a successful website and maximizing ROI not only requires doing the big things right, but also doing the little things right. Even when attention to detail won't make or break your business, it can have a meaningful impact.
One page that publishers often don't pay enough attention to is an important one: the 404 page. While you would hope that every visitor to your website will land on the page he or she intended to land on, that's often not the case. And the page he or she is greeted with, the 404, can determine whether you lose a visitor (sometimes for life) or make lemonade out of lemons.