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The feeling of leading a charitable and sustainable life is one that most of us want. For those of us that don’t straight-out donate to charity, making the right choices is essentially the best way to give back.
Sort of like that decision not to go to McDonald’s but to use the local bakery instead or buying a pair of TOMS, for example, we feel as if we’ve given something back without making any effort. Guilt-free consumption, if you will.
If you’re not familiar with TOMS, it's the shoe and eyewear brand with the ‘One for One’ philosophy. For every product bought, TOMS will help a person in need.
Of course, this reads a little like cheating on the part of the customer that wants to feel like a saint whilst getting those in vogue boating shoes. Well, actually I don’t think it is.
I think ecommerce and philanthropy are a natural fit, allowing customers to give something back simply by making the right choices.
In this post, I’ll be listing eight buy-to-give ecommerce companies and explaining why I think this movement might fundamentally change company culture.
At the end of August, ahead of the Vuelta a España, Spain’s national cycling tournament, we decided to do a virtual bike ride for charity.
The plan was to cycle the distance from our London headquarters to our Spanish office. The 1,718km bike ride would take place over five days on two exercise bikes situated in our home in Tech City, with the challenge of raising £1,000.
We estimated that for us to hit our target, we had to have both bikes in use for eight hours a day. The challenge was set. Pre-competition donations were slow and we needed to come up with an idea of how to increase sponsorships and promote the event.
Our marketing team were tasked with increasing visibility of the event, driving engagement and, importantly, raising donations... with just one catch – while everybody bought into the great initiative, this was still something that needed to be fit in around our day-to-day work.
Is social media a good way to build an AIDS-free generation, raise philosophical questions, or inspire youngsters to learn and embrace more actions for positive change?
Sounds tricky, but there are projects out there that are pushing the awareness message in an unconventional way, helping the ambition to drive awareness go international.
In advance of our The Digitals awards night on June 27th, I thought I'd present some of the shortlisted entries from the charity and non-profit category.
There's a wide range of campaigns here, covering mobile, content marketing, video, email and social media.
Here are seven of the best...
One of the main challenges I noted was that it can be tricky for charities to come up with interesting content, especially if they are dealing with difficult or sensitive causes.
With this in mind, I thought it would be useful to look at how non-profit organisations can get started on Twitter and use it to raise awareness or funds.
This not meant to be a comprehensive list for defining a social media strategy, but rather a set of tips and talking points to help those that just starting out on Twitter or are looking to improve their social marketing...
Last week I looked at 10 charities that are using Pinterest as a way of promoting their causes and raising awareness of the work they do.
To continue the theme, this post looks at 10 charities and how they use Facebook for the same purposes.
One of the tricky issues for charities is that they often deal with difficult or upsetting issues, so it’s hard to find content that people will want to ‘like’.
The way round this is to focus on the positive side of what they do, such as fundraising and helping those in need.
If there are any charities that have successful or interesting Facebook pages that I haven't mentioned, please point them out in the comments section...
As someone who believes we all have a responsibility to contribute to society (not just in our home country but also to important global issues), I’m receptive to initiatives that marry consumerism with philanthropy.
When the industry I work in contributes to good causes, it puts a smile on my face.
That’s why I’m interested in how e-commerce facilitates socially responsible actions, such as enabling donations to Charities and not-for-profit organisations, without placing the burden on the individual to part with cash.
The latter is particularly important given the continued economic woes and financial pressures.
As mobile devices sweep the nation, non-profits are eager to invest in mobile friendly websites and apps that maximize their exposure to these new tech-friendly audiences.
According to the Charity Navigator, in 2011 a total of $298.42 billion was given to charities by Americans. Giving by individuals (not corporations) represented nearly 9 out of every 10 dollars donated in 2011.
Non-profit organizations continue to utilize traditional marketing methods to promote thier cause, but they are now embracing digital marketing and the opportunities to reach new donors on a global scale.
Twitter has become the marketing tool of choice for the discerning charity these days - just think of a well known charity and I can almost guarantee you they'll be on Twitter. This trend has lead to some great case studies in how to use Twitter effectively, as well as a few well publicised clangers too.
What can charities who are just starting out on the long road to Tweetadise learn from these case studies? How can charity supporters do their bit to help out? Hopefully, this blog might give you a few pointers...
The British Red Cross website has been relaunched this week, with the aim of simplifying the functionality, making information easier to find, improving accessibility, and providing greater integration with social media channels
I've been having a look at the new site, designed by Aqueduct, to see how well it explains the charity's aims and encourages donations...
Pepsi has opted out of Superbowl advertising this year, choosing instead to focus on digital and social media marketing. But here's the thing about social media campaigns — they can come together pretty quickly. And when Pepsi decided to pass on SuperBowl ads this year, there was one thing the company didn't account for. Coke adding social to its CBS ad buy.
The devastation in Haiti has brought people from all over the world together online in what can only be described as an impressive display of generosity.
Not surprisingly, Twitter is playing a big role in disseminating information about the crisis. And it's playing a big role in fundraising for organizations providing relief to Haiti. Unfortunately, unscrupulous marketers are taking advantage of the situation to further their business interests.