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Posts tagged with Com Score

Kindle Fire now represents over half of Android tablets: report

Thanks to testimony in the Oracle-Google lawsuit over the use of Java in Android, we now know just how high Google's hopes for Android were in 2011.

According to Google VP Andy Rubin, the search giant was looking for Android tablets to account for 33% of the tablet market last year. The good news for Google was that the launch of Amazon's Kindle Fire may have brought Google within striking distance of that figure.


Wall Street marketers take responsibility for poor reputation

Communications and marketing executives at 150 US-based financial firms have admitted that the responsibility for poor reputation lies with them, according to the 2012 Makovsky Wall Street Reputation Study.

96% of the group said that they invite negative public perception by their actions or inactions, while negative public perception topped the list of challenges these firms must overcome in the next year.


Juniper predicts TV viewing via tablets will grow to 3 hours a month by 2014

TV viewing via tablets is predicted to increase to just over three hours per month by 2014, according to a new report from Juniper Research.

The increase is attributed to growing user satisfaction and the availability of a wider range of content.

The report, ‘Mobile TV; Applications, Devices and Opportunities 2012-2016’, states that the increase will be most apparent in North America because of the existing popularity of services like Netflix and Hulu.


US web users watched 40bn online videos in January

More than 181m US internet users watched a combined total of 40bn online videos in January according to data from comScore.

Google sites, driven overwhelmingly by YouTube, ranked top with 152m unique viewers, followed by music video website VEVO with 51m and Yahoo sites with 49m.

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Websites crucial to CPG brands: report

Major CPG brands spend eye-popping sums of money every year across multiple channels trying to convince consumers to buy their products when they walk into the supermarket.

When it comes to how that money is spent, you're probably more likely to think about high-profile television campaigns than you are to, say, websites. After all, a funny television ad for a cereal probably seems more appealing than a cereal website.

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How social influences 'Millennials' shopping decisions: infographic

With comScore reporting that ‘Millennials’ (those born between 1981 and 2000) now control $170bn in the US alone, brands that haven’t already woken up to the buying power of this tech-savvy generation must now finally be paying attention. Hopefully.

This 79m strong group (again, just in the US) doesn’t trust what it sees on TV – and 88% are now online. But what part does social play in changing their buying habits?

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Smartphone penetration hits 42% across 'EU5'

Smartphone penetration reached 42% across the UK, France, Italy, Spain and Germany (EU5) in October, compared to 39% in the US.

The data from comScore shows that Symbian is the dominant operating system in the EU5 with 32% market share, compared to 28% for Android and 21% for iOS.


31% of ad impressions are never even seen

This week comScore announced the launch of its first ad-verification tool called ‘Validated Campaign Essentials’, alongside a suggestion that over a third of ad impressions on the web are never even seen.

It’s not surprising that’s there’s waste, but the sheer volume of this claim - and the fact that it's been validated by data from 12 leading brands - is sure to raise a few eyebrows.


US online holiday retail haul hits $37.2bn

As of mid-December 2011, six of the largest online spending days ever in the United States had been seen during the holiday shopping season.

So it's not surprising that the holiday shopping season of November and December of last year proved to be the biggest ever.

According to comScore, the total haul for online retailers was a whopping $37.2bn, up 15% from the prior year.


Holiday online spending approaching $25bn: report

Online and multichannel retailers pulled out their big guns in an effort to entice shoppers to open their wallets this holiday shopping season.

Early sales and heavy discounts figured prominently in their strategies, leading some to wonder whether they'd do too much, too early, leading to a drop-off in sales as the season progressed.

We quickly learned that the strong start sparked by Thanksgiving Day sales didn't apear to have a negative impact on Black Friday, and a strong Black Friday didn't stop consumers from spending on Cyber Monday.

But how are things going now?


Buddy Media and comScore announce partnership

Buddy Media and comScore have partnered to combine the latter’s panel-based consumer insight with the former’s real-time engagement data and social suite.

Michael Lazerow, Buddy Media’s CEO, said on the company’s blog that the lack of adequate cooperation among infrastructure players is stunting social marketing success - and that this was the first in a series of partnerships aiming to change this for the better.


Following a strong Black Friday, Cyber Monday delivers a billion-plus in sales

Would a Thanksgiving and Black Friday push that saw retailers pushing online deals as hard as they were pushing offline deals have a negative impact on Cyber Monday?

Some retail industry observers argued that retailers eager to make Black Friday a multichannel event might simply shift purchases that would have come on Cyber Monday.

Holiday shoppers sprinted to snatch up bargains last week, so were the cautious observers right?

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