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With all of the talk about social media and Marketing 2.0, it's easy to overlook less exciting marketing tools. Like coupons.
But make no mistake about it: coupons are in vogue as consumers look for every opportunity to save money. That means business is good for players in the online coupon industry.
Research firm comScore released some stats on iPhone usage in the UK this week, finding that 93% of iPhone owners accessed mobile media in January, much higher than the average for smartphones.
I've come across a few other stats on mobile internet usage and mobile commerce recently, so I've rounded some of them up to coincide with the release of the latest version of our Internet Statistics Compendium.
If you cry wolf too many times, people are apt to dismiss you. The mobile internet is the boy who cried wolf.
For years, many have predicted its rapid rise, and massive revenues. Yet by in large we've all been disappointed. Year after year new developments have been made but a mobile internet that's as important as many believed it would be hasn't shown up.
In chart after chart, the numbers kept falling off a cliff. In delivering ComScore's "State of the U.S. Online Retail Economy through January 2009" report today, Chairman Gian Fulgoni didn't mince words. His references kept returning to the fact that the numbers have never looked this bad.
But ecommerce could be worse. A lot worse. It could look like traditional retail.
ComScore's panel (rather than survey) data indicate a drop in year-over-year online shopping in the critical fourth quarter of 2008, "The first time we have seen a decline in the eight years that we have been tracking quarterly," noted Fulgoni grimly. Any bumps in spending he attributes to an increase in gift card redemption - rather than actual buying - over the holiday season.
Spending drops were greatest more or less where you'd expect. Luxury goods were hit hard, as was entertainment spending. But there was also a steep 30 percent decline in spending in sectors such as office supplies as businesses cut back their budgets.
According to new stats from comScore, the number of US web shoppers watching videos on e-commerce sites has grown by 40% in a single year, as more retailers have started to use them as a sales tool.
A number of UK e-commerce sites are already using video on their product pages to promote items, but should more be doing this? And which sites are using product videos effectively?
The online population has exceeded one billion users, and that's not even taking into account minors or mobile web users.
comScore's World Metrix audience measurement services found the online population of peope using home or work computers to access the internet broke the benchmark one billion barrier in December.
comScore reported yesterday that Americans watched 34% more online videos this past November than they did a year ago in November 2007. This amounts to a whopping 12.7bn videos watched in a single month.
Google properties, which include YouTube, remained the top online video destinations, drawing nearly 98m unique viewers and accounting for just over 40% of videos watched.