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Econsultancy held a series of Customer-Centricity Marketing roundtables in Mumbai on February 25, and dozens of client-side marketers came to discuss the trends, best practices, and issues they are facing.
The roundtables had in-depth discussions on two related topics, Engagement & Measuring ROI and How Technology Can Assist You in Digital Transformation.
They were moderated by subject matter experts from Econsultancy and our event sponsor Epsilon.
In the recent Econsultancy/Adobe Quarterly Digital Intelligence briefing, 25% of companies said they placed most emphasis on "making our experience as personalised and relevant as possible" in terms of improving the overall customer experience.
Service and product design are in the ascendancy, becoming increasingly important within marketing and engineering departments.
Ashley Friedlein makes the claim in his trends for 2016, citing the number of consultancies and systems integrators that have made design acquisitions (see this Wired article for how IBM is beefing up its design creds).
Service design follows naturally from a focus on customer experience (as a central tenet of that dreaded term, digital transformation).
In the undeniably factual words of YouTube star and all-round deep thinker Rebecca Black: ‘Yesterday was Thursday, today is Friday, tomorrow is Saturday, and Sunday comes afterwards.’
Yes, it’s that time again. The coveted Econsultancy digital marketing stats round-up is here and waiting to blow your mind like a Starman in the sky.
Improving the customer experience is a goal for just about every business, but what does that mean and what challenges does it present?
Well, it can mean a lot of things and, as part of Econsultancy's latest Quarterly Digital Trends Briefing in association with Adobe, is identified as one of the biggest opportunities in the coming year.
So, what aspects of CX are companies looking to in 2016?
The strategy and operations arm of our Internet Statistics Compendium is one of the fastest growing documents within the ISC series.
Last month saw the addition of data published by ourselves in-house and a wealth of freely-available stats from a number of other research houses in the UK and beyond.
I thought I would use this post to share some of the most notable digital strategy trends according to business managers and employees as they reflect on 2015 and start planning for 2016.
We live in a time when it’s easier than ever to set up a fully working shop, albeit a virtual ecommerce one.
One of the things that makes it so easy is the fact that, unlike in the past, you don’t actually need to own or store any stock in order to start selling to customers.
How is that possible? One of the most popular ways is through dropshipping.
Almost a third (32%) of travel and hospitality industry marketers rate data science as the skill they most lack, with programmatic coming in a close second at 28%.
This is according to our new report, Digital Trends in the Travel and Hospitality Sector, in association with Adobe.
Only 1% of consumers trust advertisers to look after their data, yet 27% would be prepared to sell their data and 41% of those believe their data is worth more than £500 per year.
This is according to our new report, Value Exchange from Data Exchange, produced in partnership with Acxiom.
Digital Cream Singapore was held in late November and dozens of brand marketers came to discuss the issues of the day at hosted roundtables.
Here is an overview of the topics covered at the Content Marketing and Customer Experience Management tables, along with notes of what was discussed.
Consumer expectations have changed dramatically in recent years, and customer loyalty is at an all-time low.
People will simply seek out not only the best deal but also the most satisfying customer experience, so online retailers must do everything they can to remain competitive.
"Oh, he lives in a house, a very big house in the country."
Join me in song as I celebrate one of the most beloved institutions in the UK and the launch of its new website.
Yes, it's the National Trust for Places of Historic Interest or Natural Beauty, or simply National Trust for short.