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Almost a third (32%) of travel and hospitality industry marketers rate data science as the skill they most lack, with programmatic coming in a close second at 28%.
This is according to our new report, Digital Trends in the Travel and Hospitality Sector, in association with Adobe.
Only 1% of consumers trust advertisers to look after their data, yet 27% would be prepared to sell their data and 41% of those believe their data is worth more than £500 per year.
This is according to our new report, Value Exchange from Data Exchange, produced in partnership with Acxiom.
Digital Cream Singapore was held in late November and dozens of brand marketers came to discuss the issues of the day at hosted roundtables.
Here is an overview of the topics covered at the Content Marketing and Customer Experience Management tables, along with notes of what was discussed.
Consumer expectations have changed dramatically in recent years, and customer loyalty is at an all-time low.
People will simply seek out not only the best deal but also the most satisfying customer experience, so online retailers must do everything they can to remain competitive.
"Oh, he lives in a house, a very big house in the country."
Join me in song as I celebrate one of the most beloved institutions in the UK and the launch of its new website.
Yes, it's the National Trust for Places of Historic Interest or Natural Beauty, or simply National Trust for short.
Previously, we discussed what Customer Experience (CX) means at a high level and concluded that modelling the customer journey into distinct phases is key.
But how does improving CX work in practice? What practical steps can marketers take to improve their brands' CX?
Customer experience (CX) is one of the leading ways that marketers seek to differentiate their brands these days. But what is CX?
Here, we answer that question and back it up with research that may surprise you.
We’re very excited about our Festival of Marketing kicking off tomorrow, and in anticipation of the event I caught up with one of the speakers on the day, Suki Thompson, CEO and Co-Founder of marketing consultancy The Oystercatchers.
Suki and I discussed the idea of customer-centricity: how brands can create a better customer focus through their actions and technology and which companies are currently doing it best.
Cards on the table, B-commerce (branded ecommerce) is a completely made up term and you have every right to scold me for coining it.
What I intend to point out with this clickbait headline (but thorough article) is just how distinctive the Lush website is, both when it comes to editorial and 'messaging', and the nuts and bolts of ecommerce.
ANZ Bank appointed a new head of marketing for Australia last year and she has implemented a 'four pillar' digital strategy.
It’s Black Friday, and you’re quietly confident. You’ve planned your marketing campaign in meticulous detail.
You’re expecting a lot of extra website traffic, but you’ve taken steps to make sure you can deal with it.
Sky TV might be getting a lot of bad press for its kafkaesque cancellation process, but its online service, Now TV, is demonstrating best practice.
We covered the UX of subscription cancellation back in 2013, but I thought I'd post an update here, showing you Now TV's simple but resourceful cancellation process.
It's at the point of cancellation that a customer is potentially most frustrated. The challenge is to ease them to the exit whilst offering them compelling reasons to stay.