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Posts tagged with Digital Transformation

What are the key martech & digital transformation trends in India?

Econsultancy held Customer-Centricity Marketing Roundtables in Mumbai on February 25th, with dozens of client-side marketers attending to discuss the trends, best practices, and issues they are facing.

The roundtables had in-depth discussions on two related topics, Engagement & Measuring ROI and How Technology Can Assist You in Digital Transformation.  

They were moderated by subject matter experts from Econsultancy and our event sponsor Epsilon.

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Digital Transformation in the Retail Sector: challenges & opportunities

Digital transformation is one of the most important topics facing retail today. 

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Could Brexit be the biggest threat to London's digital sector?

The recent Mayoral Tech Manifesto sets out proposals to continue London's development as a digital city, and has highlighted a talent shortage as its number one concern.

Though current immigration regulation is less of a concern for those businesses surveyed, the manifesto doesn't directly tackle the issue of the UK's possible exit from the EU (a central government affair).

Has the Brexit debate as yet ignored the ramifications for tech, an increasingly important industry in the capital?

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Our 10 favourite digital marketing stats from the past week

Aristotle Onassis once said, ‘It is during our darkest moments that we must focus to see the weekly Econsultancy digital marketing stats round-up.’ 

So turn up that screen brightness, put your glasses back on and let’s do this thing. 

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Five key stats from the UK's Tech Nation report

Tech City has released its Tech Nation report for 2016, looking at the impact of the digital tech economy in the UK.

I've had a read of the report (which you can download here) and these are the parts I found the most interesting.

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Digital Media in 2016: An Interview with HP's Ron Fusco

I recently had the chance to sit down with Ron Fusco to chat about digital media in 2016.

Ron leads marketing measurement strategy at HP, and he previously ran strategy & analytics at 3Q Digital in San Francisco.

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Why the digital-only Independent is doomed without drastic change

The Independent recently announced that it will be closing its print newspaper titles and putting all efforts into digital

It spun the move as a positive, proudly declaring that it is the first newspaper to go digital-only, but anyone who has followed Mark Ritson’s posts about this publication will know the move was likely an unavoidable decision.

I applaud The Independent’s bravery in publicly admitting defeat in the print market, but if it thinks it’s going to succeed with its site in its current state it’s dreaming. Drastic changes are needed.

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What makes a good employee value proposition?

A great employee value proposition (EVP) is vital in persuading the best digital talent to join your organisation.

But what makes a great EVP? How can you make your employees blush and say 'yes!?'

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What is digital product management?

If 'digital transformation' could be defined by just one of its constituent parts, it might well be digital product management.

So, what is digital product management and how can it be implemented?

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stop collaborate and listen

Slack, Yammer & Facebook: Who’ll win the collaboration battle?

No digital job advert is complete without mention of collaborative working; a skills shortage means businesses are finally fixing their broken windows.

Collaboration isn't easy to engender. Let's face it, people are nine-tenths of the problem. The other 10% is technology, something many tech startups and big beasts are tackling.

Here are three collaboration tools that are aiming to corner the market.

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Five little things that kill a creative working culture

Creativity is about culture and people, so it's hard to kill it quickly.

However, there are some tropes of restrictive workplaces.

An innovative business need not rid itself of all the things on this list, but it's useful to step back once in a while to allow an alternative approach.

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Five key marketing trends from Digital Shift Q1 2016

Our latest Digital Shift presentation is here, and it’s packed full of exciting predictions and marketing trends.

From new approaches to content, to wearable tattoos and the changing ways in which marketing functions integrate with the rest of a business, there is plenty for marketers to get stuck into in the coming year.

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