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Sports teams have always been fertile ground for technology and innovation.
From a marketing point of view, the question is how fan engagement can be increased, above and beyond television viewing figures.
I thought I'd take a look at some examples of marketing innovation in the NFL, MLB, NBA and EPL.
Well hopefully you’ve all recovered from St. Patricks’s Day, and by recovered I mean woken up in time to call in sick with at least some conviction.
But if you have called in sick today then never fear, because the weekly Econsultancy digital marketing stats round-up looks great on any device, including your mobile phone while you lie in bed clutching your head and wondering why you needed to go on to that last bar.
It was International Women’s Day this week, so you probably think I’m going to take an inspiring quote from a woman and replace part of it with ‘the weekly Econsultancy digital marketing stats round-up’ because that’s basically the only joke I’ve got.
If there is one thing Mobile World Congress 2016 confirmed - amongst all the talk of wearables, the IoT and virtual reality being the future - it’s the fact that we are living in what is now a truly volatile, uncertain, complex and ambiguous world.
Today every company is pretty much a technology company, with digital transformation affecting businesses across all sectors, and no doubt in 12 months’ time at MWC17 the business and technology landscape will shift again.
It is little wonder that organisations are struggling to adapt and keep up.
Econsultancy held Customer-Centricity Marketing Roundtables in Mumbai on February 25th, with dozens of client-side marketers attending to discuss the trends, best practices, and issues they are facing.
The roundtables had in-depth discussions on two related topics, Engagement & Measuring ROI and How Technology Can Assist You in Digital Transformation.
They were moderated by subject matter experts from Econsultancy and our event sponsor Epsilon.
Digital transformation is one of the most important topics facing retail today.
The recent Mayoral Tech Manifesto sets out proposals to continue London's development as a digital city, and has highlighted a talent shortage as its number one concern.
Though current immigration regulation is less of a concern for those businesses surveyed, the manifesto doesn't directly tackle the issue of the UK's possible exit from the EU (a central government affair).
Has the Brexit debate as yet ignored the ramifications for tech, an increasingly important industry in the capital?
Aristotle Onassis once said, ‘It is during our darkest moments that we must focus to see the weekly Econsultancy digital marketing stats round-up.’
So turn up that screen brightness, put your glasses back on and let’s do this thing.
I recently had the chance to sit down with Ron Fusco to chat about digital media in 2016.
Ron leads marketing measurement strategy at HP, and he previously ran strategy & analytics at 3Q Digital in San Francisco.
The Independent recently announced that it will be closing its print newspaper titles and putting all efforts into digital.
It spun the move as a positive, proudly declaring that it is the first newspaper to go digital-only, but anyone who has followed Mark Ritson’s posts about this publication will know the move was likely an unavoidable decision.
I applaud The Independent’s bravery in publicly admitting defeat in the print market, but if it thinks it’s going to succeed with its site in its current state it’s dreaming. Drastic changes are needed.
A great employee value proposition (EVP) is vital in persuading the best digital talent to join your organisation.
But what makes a great EVP? How can you make your employees blush and say 'yes!?'