Posts tagged with 'karl havard'
Prepare yourself for a very loose football analogy... apologies in advance. If natural search (SEO) were a football player, I bet it would be the guy who hangs around the 6 yard box tapping in the goals.
The goal hanger may not be contributing much to the build up play, yet is happy to take all the plaudits for scoring; happy to receive the player of the month awards and can be seen regularly signing autographs.
Why am I saying this? It's no fault of the player. In fact, without him the team would not achieve the same results and he is absolutely instrumental to achieving the overall success. But what about all the craft and skill of the build up play? The hard tackling and running off the ball to help win back possession? A lot of this usually goes unnoticed.
Or is it just me? Measuring the effectiveness of brand consumer engagement via social media isn't easy. Add integrating this social media engagement into the overall marketing strategy and the task becomes even more of a challenge. We're looking at each other for answers, and Twitter is full of people posting helpful links; anyone keeping up with them all?
I'm certainly not. Some individuals are stepping up to the plate to offer their advice, which is great and all credit to them, just so long as they are talking about real life cases, as opposed to the theory of it all. I hope this post offers some valuable real life analysis thoughts and tips.