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Posts tagged with Mobile Advertising

mobile devices

The best APAC digital marketing stats from October 2016

The continuing pre-eminence of mobile devices is a major theme of this month's APAC statistics.

There are also stats on iOS app spend in China, ad tech adoption in Australia, and mobile adspend in India.

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The best APAC digital marketing stats from July 2016

Here's your monthly roundup of digital marketing stats from the APAC region.

iPhone sales are suffering in China, online travel spend is growing rapidly, as is Indian adspend, and great digital experiences are driving business outcomes.

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football brands

10 grin-inducing digital marketing stats we've seen this week

We've got stats full to the brim with fun this week.

From Snapchat to SEO in financial services, from the UK's EU referendum to declining app usage.

We've plenty of diagrams, charts, graphics and visualisations, too.

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10 funky digital marketing stats from this week

This week's stats include YouTube ads, emojis and email, product descriptions, digital budgets and much much more.

They're funky, because I've run out of good adjectives.

For more statistics to build a business case or simply impress your friends, see the Internet Statistics Compendium.

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apac

10+ of the best APAC digital marketing stats from February 2016

29 Days later and it's time for another stats roundup from the Asia Pacific region.

February's roundup includes LINE, WePay, mobile and programmatic advertising in Australia, virtual reality in China, print (!), Japanese ad spend, Tmall, social media use and more.

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machine

Start Me Up! Machine, a platform that simplifies mobile programmatic buying

We haven't profiled a startup in a while on the Econsultancy blog, but Machine looks so current, we thought we'd get an overview.

Ashley Friedlein identified 'marchitecture' as his number one trend for 2016, with companies needing to articulate their 'marketing stack'. Machine seems to fit in somewhere here.

Heck, it's even got an animated, big-font scrolling-experience for a website.

Here's how the team describe their product...

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Five tips for successful mobile advertising in 2016

As 2015 draws to a close, it's a good time to reflect on “what worked” with mobile advertising this year and to summarize the successful strategies you should be looking at in 2016.

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facebook logo

Why Facebook could win the high street battle with Google

Facebook and Google both continue to improve their location-based advertising products, targeting mobile users and attempting to cash-in on online to offline conversion.

Here's a roundup on the state of play and some thoughts as to why Facebook may be best positioned to win the battle of the high street.

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Rogue apps add to ad fraud concerns

Advertisers stressed out by ad fraud have a new source of concern to contend with: Rogue apps that could be running nearly a billion dollars worth of ads that aren't seen.

According to online ad fraud detection firm Forensiq, thousands of iOS, Android and Windows Mobile apps are running ads that aren't being displayed to users.

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Cross-channel advertising: The customer comes first

It’s well established that most consumers spend a huge amount of time considering an online purchase before parting with their money.

Many will consult up to 10 different sources, across a variety of devices over a period of between 20 and 30 days.

In fact, according to Google, more than 65% of its revenue comes from purchases that involve multiple touch points and 47% of revenue comes from purchases that span across several days.

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Facebook Atlas: what you need to know

Here's a brief introduction to Atlas by Facebook, the social network's new ad network of sorts.

Facebook was already selling ads in other apps via its Audience Network, which has been in beta since April 2014.

This Audience Network allows advertisers to promote their apps in other apps using banner, interstitial or native units and all the targeting data Facebook can stump up.

But now, with Atlas, Facebook is extending this to websites, too. All that Facebook data will be used to sell ads outside of the network and these will be seen by Facebook users. The idea is that this data will increase the effectiveness of ads by allowing greater tracking of users. 

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iBeacons: the hunt for stats

Are there any numbers out there to justify the hype? Let’s go on a little investigation.

If you’re a regular reader of this blog, or in fact any publisher dealing in digital or marketing, you’ll likely be well versed in the world of beacons, iBeacons and other near-field communications (NFC).

If not, head on over to this handy beginner’s guide which should bring you up to speed.

Examples of beacons being used in everything from retail to one-off music or sporting events are becoming more frequent as the months roll on. It’s an exciting time, and there’s a genuine belief that this technology really will build the bridge between offline and online marketing.

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