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For marketers working in mobile, talk about cellphones being on the verge of breaking out can feel more than a bit repetitive. At least that's the way Brian Levin of Useful Networks put it at the Location Awareness panel at Ad:Tech today.
"I feel a little like Bill Murray in 'Groundhog's Day.' I was on this panel last year."
Despite all the technological progress and increased user adoption that mobile phones have experience in the past few years, they still occupy only a small percentage of most marketing budgets.
Amid all of the promise held out in the future of mobile, how is the market actually going to break out? The panelists at Ad:Tech's panel on location werein agreement on a few things (besides the Corona's that were served on stage to celebrate impending happy hour).
A lot of it will rely on users self-reporting their data.
Mobile navigation systems have been one of the most profitable purveyors of mobile content, with subscribers paying an average of $5 to $10 for mobile GPS access. But Google announced today that it will be launching a free turn-by-turn mobile navigation system next week. And the news ought to have navigation companies worried about their future.
Google's system will launch next week on Motorola's Droid phone and will eventually roll out to other phones, including the iPhone. Can GPS companies compete with free?
Mothers of young children are a rapidly growing segment of the smartphone population, and considering how important the demographic is in household purchasing decisions, marketers should take note of how they're using their phones and the mobile space generally.
According to mobile ad network Greystripe, “iPhone moms” (female iPhone owners with young children) use mobile media more than other iPhone users. But from previous studies, we know that moms also don't take to iPhone ads. What's a marketer to do?
Google’s engineering VP Vic Gundotra may not be bullish on mobile applications, but that doesn't mean that his employer isn't serious about cellphones.
Just after announcing its plans to go it alone with the Android phone, Google has made another step into the mobile marketplace. The search giant already extending its AdWords network to mobile devices. Now you can get mobile measurement through Google Analytics.
What does that mean for brands? Better measurement and actionability on campaigns across platforms.
Amid staff layoffs and magazine closings, Conde Nast launched a new potential source of revenue today with the launch of a GQ iPhone app.
Conde Nast will start selling digital versions of its issues on the iPhone for the discounted price of $2.99 (versus $4.99 on the newstand). The first question that comes to mind is this: Who will start doing this next?
If there were any doubts about the growing potential of the smartphone ad market, Google would like to put them to rest. The search giant announced plans this week to start serving richer media ads to smartphones.
By focusing on more more real estate grabbing ads for HTML-enabled phones instead of creating mobiles ads that will be uniform across mobile platforms, Google is betting on the future of smartphones and trying to establish its dominance over the mobile ad market. For a company trying to make a play for the display ad market, this could help it along the way.
Having already achieved some success with its 'Reserve and Collect' service, Halfords is extending its multichannel strategy with the introduction of an SMS reservation service.
The 'Text and Reserve' service caters for mobile users, allowing them to check stock availability and reserve products at their nearest store. I've been trying it out...
So how big a deal is iPhone adoption? Is it all about the apps? Or are increasing numbers of iPhone users using your website, just on their phones?
I took a quick look at the stats for Econsultancy.com...
Autorader.co.uk is the most popular motoring website in the UK, claiming 10m unique visitors per month. It also has a mobile version, which it relaunched last year.
It offers an alternative to used car search tools on manufacturer's websites, which can be frustrating to use, and it's a potentially useful service for people to compare car prices on the move. I've been trying out the mobile site...
Yesterday our CEO Ashley Friedlein finally did the honourable thing and bought an iPhone. Already his world has measurably improved.
We asked our Twitter followers to suggest the apps that he should download. In particular we wanted ideas on apps relating to productivity, workflow, as well as the internet industry more broadly. Some are more boss-like than others, but they're all great apps.
Here’s what you (and I) came up with. Images link to the iTunes Store, should you wish to download them.
Once a year Edinburgh’s population more than doubles with an influx of visitors arriving to take advantage of Edinburgh’s festival season.
A new iPhone app has many positive features to help punters through the maze of shows and venues, although some improvements can be made to support the user journey.