In a world where technology changes rapidly and businesses that don't
keep up often perish, it's no surprise that many companies keep one eye
on the present and one eye on the future as they develop their strategies.
On the surface, it seems sensible. After all, not paying attention to
the future seems like a dangerous if not potentially fatal mistake.
But is this really the case? Or can focusing too much attention to the future be equally dangerous?
Native mobile apps may still be the best way to deliver mobile applications that provide rich, enjoyable experiences, but there is a place for the mobile web, and in many cases, it is increasingly promising.
Technically, however, many challenges remain. The number of mobile devices and platforms grows by the day, and capabilities often differ significantly.
Should you build a native app or a mobile website? The answer depends on who you ask, and there's a very good chance that the person you ask will have very strong feelings one way or the other.
Yes, the native versus web debate is still alive and well, and those on both sides are still ready to throw down over their beliefs.
The holidays are nearing, and even though we all know that they'll be here sooner than later, many of us will procrastinate and wait until the last minute before we burst into a frantic last minute shopping drive.
Fortunately, rushing to buy gifts at the last minute isn't as difficult as it used to be thanks to the smartphone.
With one in hand, it's possible to remain relatively sane while zig-zagging around town looking for the most elusive of gifts -- the day before it's needed.
Will the future of mobile apps be controlled by native apps, or web apps? Or will both share the spotlight?
Today, there's little doubt that native apps are winning the hearts and minds of consumers and developers alike. And for good reason: if you want a great experience that takes full advantage of the capabilities of today's most advanced mobile phones, you need a native app.
When it comes to tablets, traditional publishers have a dilemma: the numbers make it clear that the money is currently in native apps, but for publishers struggling to survive, giving up 30% of revenue to Apple, along with valuable subscriber data, is a tough pill to swallow.
So many publishers are trying to have their cake and eat it too. How? By building web apps that look and feel like native apps.
Apple is the new Microsoft. Evil. At least when it comes to iPhone apps and the App Store. From delays to questionable rejections, there are plenty of reasons some developers get mad if you mutter the words 'App Store'.
So it's not surprising that some are suggesting we're starting to see (or will be seeing) a 'trend' of developers who are moving away from native apps that are distributed through the App Store and are instead building web applications that can be accessed freely through the iPhone's web browser.