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Posts tagged with Newspapers

Is the internet set to slay direct mail?

The list of industries that have been impacted greatly by the internet is a long one. The internet pretty much impacts everyone today.

From the newspaper industry to Hollywood, many industries had their own issues and the internet can't be blamed for all of the changes they've had to cope with. But it has played a significant role in forcing them to change faster than they would probably have liked.


Missing the point in the debate about the future of journalism

The debate over the future of journalism is only getting more heated as some of the most storied newspaper companies sink deeper and deeper into financial distress.

Recently, there has been a noticeable shift in the debate: some are now calling for government intervention. And they're serious about it.


The Telegraph pulls in 75,000 visitors a day from social media

The Telegraph's social media strategy seems to be paying dividends, as its website now receives 8% of its daily traffic from news aggregators like Digg and Reddit, as well as Twitter.

The newspaper's Head of Audience Development Julian Sambles revealed this figure to Malcolm Coles on his blog, and based on the Telegraph's 28m uniques in March, this equates to around 75,000 visitors per day from social media.


A digital studio dies

There are a lot of good reasons to believe that the internet is the future of the content business. From the woes of the traditional media to the evident power of internet distribution, I think it's hard to argue that the internet isn't going to play a prominent role in the future of content. It already is.

But that doesn't mean that online content is easy.


Which UK newspapers have mobile sites?

I've reviewed the mobile sites of The Guardian and FT.com recently, and both are excellent examples of how newspapers can make their content accessible for mobile users, as well as creating more advertising opportunities.

With this in mind, I thought I'd see what all of the UK's national newspapers are doing with their mobile sites, how easy they are to find and access, and if they even have one...


Is the future of journalism the future?

With many proclaiming the death of print media and even online media reeling from recession, the future of journalism has never been more in question.

A lot of the discussion around the future of journalism has to do with business models and money. But is there more to the discussion of business models than how to generate revenue? Is it possible that the product of journalism needs to be reevaluated entirely?


Is behavioral targeting breaking online publishers' business model?

The recession is hitting publishers hard. This is true online and offline as advertisers aren't limiting what gets put on the chopping block.

Many believe that the trackability and accountability will keep online publishers in good stead and despite declining online ad spend, it's easy as an online publisher to look at the woes of the newspaper industry and feel pretty confident about the future.


Newspaper panacea: a paid content cartel?

Everybody has accepted that the newspaper industry is in real trouble. The debate is now what newspapers can do to survive and rebuild for the internet era we live in.

Paid content seems like one of the most immediate possible solutions for stemming declining print and advertising revenues but paid content isn't easy for a number of reasons.


Screw it. Let's read the paper

harleyA friend of mine was recently hired as the ad director for a mid-market newspaper, owned by the Tribune Company. After he was there about a month I asked him, "so how do you plan on selling ads for a dying media?"

"For starters," he said, "I do something absolutely no one in that office does. Every morning I read the newspaper. Cover-to-cover."


Can the model behind the HuffPo's new venture keep journalism afloat?

As newspapers continue the struggle to adapt and survive in a digital world, just about everyone in the business is trying to figure out how to make journalism a profitable exercise in the 21st century, especially online.

Charging for content is back in vogue, but charging for valuable content that publishers have foolishly devalued through ad-supported business models that don't look so great today is a tough proposition.

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Why do major publishers prevent Google from caching?

A website I run is undergoing a makeover and is down for the day, and I wanted to show somebody the old version. As such I aimed for the Google cache, which is useful in this sort of situation.

I noticed that the cache had updated in the early hours of the morning, and as such I couldn’t see our old site. Bugger.

It seems that Google is caching news sites with increasing frequency. Yet some newspaper websites don't like Google caching at all...


Search ads a potent tool for recruiters?

With massive layoffs hitting major companies around the world there's no shortage of people looking for jobs.

But at the same time companies are watching how much they spend and want the most bang for their buck anyway they can get it. That's true when it comes to recruiting too.

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