Posts tagged with Omnichannel

Six outstanding automotive marketing campaigns to get your creative motor running

What makes a campaign stand out?

We’re ‘gearing up’ for The Digitals on June 27th, so we thought we’d take a closer look at some inspiring examples that really caught our eye, starting with our Automotive category so expect speed, dangerous curves and terrible car-based puns aplenty…

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Four ways to improve the customer experience with IT and marketing collaboration

The rise of smartphones and tablets has ushered in a huge shift in how consumers engage with brands.

These changes have fundamentally altered the path to purchase, which used to be a linear process, into a much broader mix of browsing and discovery, with social recommendations and easier access to information driving the online buying process. 

Most notably, this shift is changing the way IT and Marketing, two divisions that have often worked in silos, must operate in response.

Underscoring the importance of these changes, Gartner recently reported that future ecommerce success depends on improving the customer experience, with top CIOs now ranking it as the largest opportunity to implement technology in driving business innovation.

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What makes a good ecommerce business?

I was asked a great question recently whilst at a breakfast networking event hosted by Clearwater LLP, a corporate finance advisory firm, who had been giving everyone an insight in to the previous 12 months' M&A activities in the retail market.

We heard about the winners and losers, and Gareth Iley regaled us with possibly the most entertaining skirting board anecdote I've heard, illustrating the rise of the niche players.

Over coffee afterwards, he asked me a really interesting question, being: "What makes a good ecommerce business?"

I thought it would be a fun question to pose here, and I'll start the ball rolling with my instinctive answer to him at the time.

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Omnichannel retailing could be preventing success

Five reasons why omnichannel retailing could be distracting you from success

Could multichannel or omnichannel strategies actually hold back a successful business? In this post I'll discuss the problems for retailers.

As the barriers to publishing have dropped, the amount of bad advice has increased. I imagine you've been told in numerous articles, inforgraphics and presentations that multi or omnichannel is the way forward.

Truth is, the pursuit of omnichannel status could actually be holding your business back. Time to think again. Or is it?

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Omnichannel's biggest challenge: privacy?

With consumers increasingly expecting seamless experiences across channels, brick-and-mortar retailers are recognizing they may have an advantage over online competitors which have, thus far, countered only with delivery lockers and improved shipping capabilities.

Physical stores, of course, may be an advantage, but they don't guarantee success. To seize the omnichannel advantage, retailers of all shapes and sizes will need to do more to bridge the gap between the online and offline words.

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Five tips for decoding the retail riddle

Representatives from Abercrombie & Fitch, Saks, and Maxymizer, a multivariate testing, personalization, and optimization firm, gathered last week at Econsultancy’s JUMP event in New York to discuss how retail can solve the riddles posed by today’s technological advances and changing consumer habits.

As retailers try to connect the shopping experience over multiple channels, this was a perfect discussion for all those looking to create a better retail journey for their customers.

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Brick-and-mortar retailers making big gains in the SERPs: report

Brick-and-mortar retailers may face challenges in competing online, but pure-play online retailers that think they've won the ecommerce game shouldn't count out their old-school competitors.

In fact, in some product categories, brick-and-mortar retailers are starting to beat out pure-play retailers.

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Stores will never die with omni-channel retailing

Anything that can be digitalized will be, and the Internet will be the dominant mode of distribution. But, Jerry Storch, CEO of Toys R Us, stressed today at the Shop.org conference, that for physical products, the internet (direct to home) will not dominate sales...until they invent the transporter.

Stores make money and a lot of money. Now Storch didn’t represent a bricks and mortar retailer ranting and railing against the internet and selling online. Rather he kicked off the conference with a call to action urging retailers not to search for the magic pill but to be where the customers are and have an omnichannel approach to retail. 

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