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For many B2B businesses, email is an important channel for marketing to customers and potential customers. And, in many respects, B2B companies have opportunities to use email to build relationships in ways that B2C companies can't.
Yet relationship building is hard, and despite the opportunities email provides as a channel, many companies fail to take advantage.
Before the advent of the internet and mobile phones, if you wanted to "reach out and touch someone" it often meant picking up the telephone.
Today, despite the fact that we have more ways to communicate than ever, many companies continue to pick up the phone in hopes that the person they're reaching out and touching will eventually become a customer. In fact, although it may be one of the least sexy marketing channels, telemarketing is for some companies still one of the most effective direct marketing techniques employed.
Over the past several years, a growing number of brands have decided to invest significant amounts of time and money in Twitter. One of the most popular social networks in the world, Twitter has become, for many of those brands, a key component of a social media strategy.
For B2B companies, many of which keep an eye on what their B2C counterparts are doing, Twitter has also been a target for investment in social media.
Two years ago, Google offered to buy daily deal giant Groupon for $6bn. The Chicago-based startup, at the time one of the fastest growing companies in the world, refused. Late last year, it went public and saw its valuation soar to more than $17bn on the first day of trading.
It has been all downhill since then and on Tuesday, following an earnings report that disappointed investors, Groupon shares have plummeted more than 30% to their lowest level yet. Today, the market values Groupon at well under $4bn.
This isn't surprising given the Wall Street is increasingly skeptical about Groupon's business model. As one analyst put it, "It appears the daily deal business has run into a wall." That may be true, but it's just one part of the story. In reality, the demise of Groupon as we know it arguably has to do with the way Groupon handled its relationship with the local businesses it works with.
The Interactive Advertising Bureau (IAB) is adding a new standard for digital salespeople through its new Digital Media Sales Certification.
We interviewed Jennifer Deutsch, Director of Professional Development, on the new program and how professionals will benefit from this certification.
Compared to the digital doldrums some traditional media companies, such as record labels, have found (and put) themselves in the past years, times look relatively good for book publishers.
At least that's the way it appears if you look at the January 2012 figures published by the Association of American Publishers (AAP), which includes data from over 1,000 book publishers.
What you are doing right now with Facebook, blogging, Twitter, YouTube and the like is probably working against your best interests.
How can this be? There is no money in your knowing the truth: the Social Media Revolution is a lie.
Need proof? Look around. Where’s the revolution in your business? People actually acquiring customers and selling using social media know the truth; they know something most of us don’t.
Domino's Pizza UK & Ireland has revealed that 13% of its digital sales come through a tablet or smartphone.
These stats were released today as the company also launched a Windows 7 version of its mobile app – the seventh channel that's now available for mobile sales.
With the release of our first Marketing Automation Buyer's Guide this week, we aim to shed some light on the trends and issues affecting this fast-developing sector, as well as provide information about best practice and tips for successful marketing automation implementations.
Building a successful business requires acquiring the right customers. Acquire the right customers, and lots of things will fall into place.
But identifying the right customers is often difficult, and many times, entrepreneurs and small business owners are under the impression that 'large companies' constitute the ideal customers.
Turning lead into gold may be little more than a dream, but Apple seems to have mastered the alchemy of turning an iPad containing components reportedly worth a little more than $300 into gold.
With the release of the iPad 2, consumers lined up outside of Apple Stores waiting to get their hands on the company's newest tablet.
Not surprisingly given the lines, analysts see strong sales. Some are estimating that the company sold more than 1m iPad 2s in its debut weekend.
Social media is now a proven and important element of most digital marketing campaigns and the majority of marketing practitioners will be comfortable with how it integrates into their existing communication programmes.
However, there is still a dearth of information on how social media integrates with and supports selling and engagement activities.