Posts tagged with Seo

Five common moans between SEO agencies and their clients

Arguing PenguinsMost agency-client relationships are rife with little frustrations and search engine optimisation (SEO) is no exception. The agency lets itself get wound up because it thinks the client doesn't listen to its advice; the client doesn't think it's getting the attention or results it requires.   

In the spirit of trying to foster better understanding between clients and their SEO agencies, here are five common reasons that cause the two parties to feel like having a good old moan at or about each other.

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New Year's resolutions for the PR industry

Rightly or wrongly, the PR industry has taken a lot of stick over the last year. Allegations that it has fallen behind in the race to ‘own’ social media may or may not be true. But, in an industry that has built itself on perceptions, there is work to be done to ensure it remains a key weapon in any marketing arsenal.

So, given the time of year, I’ve been thinking about five New Year resolutions that the PR industry should consider for 2011.

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B2B marketers: the revenue cat is out of the bag

There's been a sea-change in B2B marketing and it's all about our relationship to revenue.

Here's why it's a good thing, why it's an inevitable thing and what you B2B marketers can do about it.

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20+ stats you might not know about user search behaviour

One of the major trends explored in Econsultany’s new SEO Agencies Buyer’s Guide is that user search behaviour is changing.

In this industry, there’s no shortage of information around how and why marketers are using SEO, but to me, there seems to be a distinct lack of research which looks from the other side of the fence at how we use search as internet users.

Best practice is extremely important, but so is understanding how people are actually using search engines.

So I jumped at the chance to check out some recent research out by Performics and ROI Research, where they had surveyed people’s motivations and behaviour when using search engines. The data is US-based, but in my opinion reflect trends that are globally applicable.

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Seven departments you should involve in search marketing (but probably don’t)

Search engine marketers tend to work in isolation. The SEO and PPC function sits in various departments depending on the company. Sometimes it's marketing, sometimes IT and other times web design or maybe e-commerce.

Most of the time though, integration with other business functions is minimal and work goes on without consideration for other business activities.

But search engine marketing should be something which is at the heart of a businesses operating online. Every part of your business should be aware of your search engine marketing strategy and how what they do, influences it.

An effective search engine marketing programme involves most areas of your business; here are seven business functions which should be involved in your search marketing.

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Six handy tips for small charities to promote their websites

I’ve been working with small charities and have been struck by the struggle they face when planning what do to with their websites. The big brand national charities have the luxury of employing web managers but smaller local charities don’t have the budget and there is often no in-house experience. So what should they do?

A website is essential to get mindshare even if it’s not driving direct revenue, so I started to think of a hit list small charities could work from to get their websites beyond the purely functional.

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The year in search: the experts' view

I've been asking some of the UK's search experts about the most significant events of 2010, and their predictions for next year...

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The ASA will investigate SEO practices

The Advertising Standards Authority in the UK has a wide remit. In March 2011 this remit further expands, with backing from Google, to look at claims and sales practises on websites. It’s already possible for the ASA to investigate PPC campaigns.

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AbuseRank: reputation monitoring takes centre stage in SEO

I've just picked up the latest improvement to Google's algorithm and thought 'oh dear!'. Online reputation monitoring just took centre stage in SEO once again.

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Two channels. One search. Zero excuses.

Most brands now engage in organic and paid search to a greater or lesser degree, but most do so with little understanding of the interaction between the two mediums, and therefore fail to acknowledge that search is one medium and not two and should be managed as such for maximum return.

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Lessons I've learned from clients, competitors and colleagues

I think you have to love learning in this game. When the parameters change as quickly and as frequently as they do, you have to want to keep ahead of things.

I don't know whether it's cause or effect that the people you meet in SEO particularly are inquisitive and curious and typically have a lot to teach you.

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International e-commerce: three things to consider

One of the challenges of e-commerce is international expansion, and how exactly one goes about it. There are complications around websites, language, SEO, tax and how to integrate with back end systems.

We have spent a lot of time working it out here at Flowers HQ, as we now service not only the UK flower delivery market, but also those of France, Germany, The Netherlands and Belgium. Here are three of the key areas to think through before you embark on your international roll out:

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