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I talked in my last post here at Econsultancy about whether the PR industry had missed the boat on SEO. Although there were some differing opinions in the comments, I think the consensus was that the public relations firms could have done more to get into search engine optimisation.
Despite this reticence to get going I think there’s a scary truth that the search firms need to wake up to: If and when the PR industry gets its act together a lot of the link development tactics search companies are delivering could be delivered by someone with a public relations background.
Social media and Web 2.0 (a term that, incidentally, we don't hear much of anymore) were supposed to make the internet a more democratic place. On today's internet, just about everybody has a printing press, and the little guy has equal opportunity to distribute a message. The best, we're often told, will rise to the top.
Of course, anyone who is involved with user-generated content and the popular web services through which user-generated content is shared and promoted, eventually learns that the internet isn't as democratic as it's supposed to be.
Baidu is far and away the most popular search engine in China, but how does it differ from Google?
Here are eight simple tips to get you started with Baidu SEO...
If your company is new to search engine optimisation (SEO) then you need to remain in control of the work that’s being done, whether you’re using an agency or you’ve hired someone in house.
Of course, not everyone has time to research optimisation tactics so they may not understand the work that’s being done on their company’s behalf. So here are my five tips to help you successfully manage your SEO team:
It’s essential to understand what influences website visibility in search engine results. Algorithms update frequently and strive to provide the best customer experience, so the demands on website owners to match this aspiration has increased accordingly.
Site optimisation is more than pure SEO: it is a blend of technical, marketing and customer service skills that aim to satisfy the demands of search engines and customers.
A couple of weeks ago I was invited along to an event organised by the Charted Institute of Public Relations, discussing whether the PR industry had missed a huge opportunity to get into the lucrative SEO industry.
As is often the way, the offline event was triggered by sequence of blog posts and tweets, on the subject. Those I particularly recommend reading are from Andrew Bruce Smith, where he compared SEO company performance to PR agencies and an interesting slideshare from Stephen Waddington. John Straw also talked about how SEO is morphing into PR in a recent Econsultancy interview.
Being a search marketer who had seen myself going into PR while I was in university, I was interested to hear what the industry thought. It was a very interesting debate with a number of opinions, but the short answer is yes, they missed a huge opportunity.
A lack of awareness and knowledge of the benefits search engine optimisation means that 60% of SME marketers are not currently investing in SEO.
These stats are from dotSEO's Naked SEO report, which contains the results of a survey of marketers from small businesses, as well as a benchmark study of the top 50 SME websites in the UK, as identified by The Times.
A few highlights from the report after the jump...
John Straw is CEO of InfluenceFinder, which has launched a tool which enables search marketers to analyse backlink data and build a list of influential websites which are providing valuable links.
InfluenceFinder has been using Econsultancy as a test subject, and soft launched at SMX London recently.
We've been speaking to John about InfluenceFinder, recent changes to Google's algorithm, and why he thinks that SEO needs to become more like PR...
One of the best ways to drive traffic to your site is by link-building. All over the world experts spend hours rifling through analytics for likely linking targets, while writers take extra care to add in as many blue words as possible in the hope of a little linklove reciprocation.
It’s often a major aspect of the job for anyone who works online, and can be something of a labour of love.
Of course, there’s no solid, standard way of linking out. If only there was a dedicated expert body who could help out.
Someone like Google maybe?
Facebook is now part of the search engine market, and with a massive connection infrastructure already in place and a new take on SEO, the company could be set to give both Google and rivals Bing a run for their money in the very near future.
You can manipulate a website's rank on Google during a social media campaign using conversations that do not contain links. Whether this is an intentional ranking factor by Google, or just a quirk, it moves social media well and truly into the SEO space.
Some of the best things are discovered by accident. This happy accident discovered in Google’s ranking system has the potential to change how we use social media for search engine optimisation (SEO).
Online marketing and world class football have a lot in common, really. No, I don’t mean that it’s mostly done by men or that we all drink too much beer. I mean that a well-planned marketing campaign has a lot in common with a tactically-minded football team.
I’ll admit this may be a tenuous way to illustrate how a good marketing campaign works but, thanks to World Cup fever, football metaphors are everywhere, so here is mine.