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According to our friends at Google, the most searched for fashion term in 2015 was “How to walk in heels”.
This may come as a disappointment to fashion brands who have been told search is all about sales.
Customers were NOT hungrily Googling the latest pictures from catwalks in Paris or Milan and working out where they could ‘get the look’.
In the undeniably factual words of YouTube star and all-round deep thinker Rebecca Black: ‘Yesterday was Thursday, today is Friday, tomorrow is Saturday, and Sunday comes afterwards.’
Yes, it’s that time again. The coveted Econsultancy digital marketing stats round-up is here and waiting to blow your mind like a Starman in the sky.
We’re halfway through January already, which means it’s basically nearly Christmas again, which is exactly why we’ve got, among other things, even more holiday season digital marketing stats for you.
Oh stop complaining.
We’re trying to educate you through the medium of data so that next Christmas you can smash your targets out of the park.
You should be out in the streets cheering our name. Or something...
The holiday season seems like a lifetime ago already, but it has been an exciting start to the year for digital marketing.
In this first US-focused digital marketing stats round-up of 2016, we’ll be covering everything from loyalty programs to Tinder and teenagers.
In our post about 2015 content marketing trends, BBC Worldwide’s Alex Ayling discussed how online influencers rose to prominence last year.
Brands are increasingly realising the value in partnering with influencers to amplify their message or promote their products.
I interviewed three influential YouTube vloggers to find out how they like to be approached by brands and what they look for in a brand partner.
One of Reckitt Benckiser’s most iconic brands, Cillit Bang, recently launched a new ad campaign, moving away from fictional cult hero Barry Scott for the first time since the product launched.
Frankly I think it’s the worst thing to happen to advertising since Captain Birdseye was traded in for a younger model or Mr Muscle was replaced by a bloke who was actually muscular, and I intend to explain why.
The first week of the new year is almost over. Well done for making it through.
Now give yourself a pat on the back while quietly admitting you spent most of it watching people struggle to walk through a puddle.
But the past four days were simply a warm-up for the real start of the year: the moment you open the first weekly Econsultancy digital marketing stats round-up of 2016.
Using the power of social media to interact with the physical world is a relatively under-used concept, but there are a few brands that understand exactly how to do it well.
Consumers don’t perceive any difference between online and offline, so marketers need to mirror this attitude and design experiences that will be resonant ad relatable to their customers.
The number of new blood donors in the UK has fallen by 40% in the last decade, a worrying statistic for anyone aware of how critical blood transplants are in saving lives.
In a social media campaign that won them an award at the Masters of Marketing last year, NHS Blood and Transplant (NHSBT) took advantage of National Blood Week to try and turn the trend around.
It’s somewhat sad that something as seemingly innocuous as an update to a social media site can cause so much online furore.
Twitter’s recent announcement, in which it said it is poised to increase the tweet character limit from 140 to as much as 10,000, has thrown keyboard warriors everywhere into a frenzy.
Enormous apologies in advance for the inclusion of yet more Christmas-related content in this post.
No doubt your festive fatigue is high, but please bear with me because there are some fantastic social campaigns to follow.
From swiping right on a 'Made in Chelsea' star to George Clooney visiting a Scottish sandwich shop, there was plenty to get excited about in December.
What better way to ease yourself into the new year than with a round-up of some lovely eye-catching video content.
This month we’ll be covering everything from orbital space exploration to expertly slicing a clementine. It’s an emotional roller coaster.