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Video is still one of the major growth areas in online marketing.
Less developmental than emergent arenas like virtual reality or location intelligence, video represents a powerful medium that brands already easily grasp.
Each year I select digital trends and developments which I believe will shape the industry and digital marketing planning and thinking.
These are a personal selection, so are somewhat esoteric and likely skewed to those which most interest me.
And each year there seem to be a different number.
One of Reckitt Benckiser’s most iconic brands, Cillit Bang, recently launched a new ad campaign, moving away from fictional cult hero Barry Scott for the first time since the product launched.
Frankly I think it’s the worst thing to happen to advertising since Captain Birdseye was traded in for a younger model or Mr Muscle was replaced by a bloke who was actually muscular, and I intend to explain why.
What better way to ease yourself into the new year than with a round-up of some lovely eye-catching video content.
This month we’ll be covering everything from orbital space exploration to expertly slicing a clementine. It’s an emotional roller coaster.
We so very rarely see quirky or 'marmite' video creative where brands are perceived to be taking a risk.
That's especially true in the holiday period, when most brands tend to sprinkle some glitter over their ad campaigns, or add some warm humour (daft at a push, e.g. Lidl).
This is partly why Robert Dyas' new commercial has made such a big impact, with more than 400,000 YouTube views in its first weekend.
Although happily it’s getting rarer, I’ve been to many pitches where the client has insisted we can’t do anything too exciting with video as ‘it’s just B2B’ – it’s incredibly frustrating.
As though the mysterious B2B audience live in a warehouse somewhere, never exposed to the latest James Bond movies or clever Meerkat-based advertising.
Nobody could have predicted the incredible impact that YouTube would have on the world ten years ago.
Former PayPal employees Chad Hurley, Steve Chen and Jawed Karim discovered the niche platform in which people could access video clips of the most random events, and no one has come close to matching the huge popularity of it since.
Why is this day such a big one for marketing? No, it’s not because of that bloody advert.
Today is the day you lucky people get another dose of the weekly Econsultancy digital marketing stats round-up.
This week we’ll be covering lots of Christmas trends and forecasts along with some interesting findings around mobile, multichannel and much more.
On Tuesday I ventured into Google’s London office to hear a number of talks about online video and its increasing importance as a digital marketing tool (while stuffing my face with sushi).
One of the talks was from Digby Lewis, Buzzfeed’s director of brand strategy for Europe, in which he discussed ‘the art and science of social video’, i.e. what influences the publisher’s video content strategy and the reasons for its success.
Earlier this week I attended a talk by Alex Ayling, head of BBC Worldwide Digital Studios, an in-house creative team responsible for the broadcaster’s digital output.
In this post I’m going to cover some key points about the BBC’s strategic approach to planning and creating online video content.
I attended the Adobe Symposium 2015 in London a couple of weeks ago and caught up with John Travis, Adobe’s VP of EMEA Marketing.
We spoke about customer experience: Its increasing importance within marketing, the way it is impacting the way we do business as a whole, and what brands can do to create a consistently positive experience for their customers.
Each month we publish a round-up of the best branded Instagram videos we’ve seen in the past 30 days or so.
These posts always seem to go down well, so I thought I’d put together a list of all the things I’ve learnt about Instagram branded videos from the countless hours I’ve spent trawling the site for examples.