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Why is this day such a big one for marketing? No, it’s not because of that bloody advert.
Today is the day you lucky people get another dose of the weekly Econsultancy digital marketing stats round-up.
This week we’ll be covering lots of Christmas trends and forecasts along with some interesting findings around mobile, multichannel and much more.
On Tuesday I ventured into Google’s London office to hear a number of talks about online video and its increasing importance as a digital marketing tool (while stuffing my face with sushi).
One of the talks was from Digby Lewis, Buzzfeed’s director of brand strategy for Europe, in which he discussed ‘the art and science of social video’, i.e. what influences the publisher’s video content strategy and the reasons for its success.
Earlier this week I attended a talk by Alex Ayling, head of BBC Worldwide Digital Studios, an in-house creative team responsible for the broadcaster’s digital output.
In this post I’m going to cover some key points about the BBC’s strategic approach to planning and creating online video content.
I attended the Adobe Symposium 2015 in London a couple of weeks ago and caught up with John Travis, Adobe’s VP of EMEA Marketing.
We spoke about customer experience: Its increasing importance within marketing, the way it is impacting the way we do business as a whole, and what brands can do to create a consistently positive experience for their customers.
Each month we publish a round-up of the best branded Instagram videos we’ve seen in the past 30 days or so.
These posts always seem to go down well, so I thought I’d put together a list of all the things I’ve learnt about Instagram branded videos from the countless hours I’ve spent trawling the site for examples.
GIF and video backgrounds are spreading.
Focus on enjoyable customer experiences has led many to create focused, unfussy websites that provide clear messages and unforgettable images.
Open source platforms and social media have played a large part in perpetuating this trend. The rise of the smartphone means we're more comfortable with scrolling experiences, so content can be dispersed down the page.
Welcome to our monthly round-up of the best branded videos that Instagram has to offer.
This month we’ll be covering everything from death-defying BMX stunts to great white sharks and skateboarding cats.
BT’s "you got an ology?", The Smash Martians, J.R. Hartley. Certain adverts from the pre-internet era seem to have stuck in the collective consciousness of UK consumers.
Some campaigns have ‘ear-wormed’ into our minds, others have worked through emotional appeal, humour, uniqueness or timeliness.
If you ever played a game of Chinese Whispers then you’ll know a message inevitably gets distorted as it travels.
It’s supposed to teach us not to believe everything you hear, but when scaling digital in the Asian market it’s more important than ever not to let misconceptions hold sway.
If the vertiginous rise of video-sharing and streaming platforms such as YouTube, which receives more than 6bn video views from 1bn unique users every month, has taught us anything it's that people have a voracious appetite for video.
It should be no surprise then that more than four out of every five marketers plans to use video in their email campaigns in the future.
My last article explored the best way to design the video ad teaser experience, this time we’ll consider the full engagement video experience.
A few weeks back I wrote a post about how the top five UK ecommerce brands use Pinterest.
As you can probably tell by reading some of my posts I’m a sucker for video content, so today I’m going to be focusing on those same brands but looking at their activity on YouTube.