Chipotle’s recent financial results have revealed a successful third quarter of 2013 as compared to the third quarter of 2012, with revenue increased 18.0% to $826.9 million.
With the notorious scarecrow ad (and downloadable song and game and all round worthy cause) released on September 12th, it’s conceivable that the last three weeks have played a part in the strong financial performance.
The scarecrow video was released solely online, and has been viewed 7m times on YouTube. There’s a nice responsive microsite for the ad and game, too. ‘As an incentive for players to complete the game, Chipotle is providing food rewards redeemable at any of its U.S., Canada and UK locations.’
Never has a scarecrow started such debate. You can watch the ad below, and the delicious Funny Or Die parody.
The use and efficacy of mobile video has been steadily increasing over the past few years thanks largely to improvements in mobile technology and increased smartphone ownership.
And new research suggests that mobile video is actually more effective than desktop in terms of clicks throughs, after the average CTR for smartphone and tablet campaigns tripled in the past 12 months.
In fact, online video viewers are almost three times more likely to click through to a brand’s website from their smartphone than their laptop or desktop computer.
Using data from more than 3,000 branded campaigns, Unruly found that the average CTR for mobile is 13.64% compared to 5.45% on desktop.
We'd all like to produce videos that convey our complicated product or brand but don't cost the Earth. Without a background in rich media, it's time consuming to create a animated video or shoot and edit your own footage.
Moovly aims to make this easier and allows the easy creation of simple animated videos. I spoke to the team to find out more about the service.
As we've just had Social Media Week, I’ve been thinking about the unnatural relationship between the commercial considerations of brands and the social motivations of their customers.
If we admit it’s ludicrous to create a formula for making friends in the real world, then it’s also difficult to preach to brands on a definitive way to engage fans online. That’s because social media to a lot of people is considered respite from advertising.
The only way to advertise is to make sure your content is engaging enough to be considered not content. If you can do that, your adverts will be shared, my son.
With 100 hours of content uploaded to YouTube every minute, your brand has to understand the alchemy of boredom. Thankfully, Unruly Media has been taking steps to bring some sanity to sharing.
Vine is beautiful. It costs nothing but time, it rewards creativity, trial and error, and patience. Many brands have made great use of Vine, and the medium is magic when its potential is realised.
So we thought we'd see what we could get our audience to create, to promote the Festival of Marketing, where Ian Padgham, Professional Viner, is one of the many speakers at our PUNCH event, just one part of a packed week.
We're giving away some Festival passes, and some tickets to Marketing Frenzy, the week's showstopping party at Fabric in London.
So without further ado, here are our first winners. We've still got some tickets to give away, so send in your entries and we'll do another roundup next week.
How would you like to be plastered over the Econsultancy blog and win a Festival of Marketing pass or a ticket to the wrap party?
We're giving you the chance to make a vine referencing the upcoming Festival of Marketing and win a ticket to the whole festival (worth £495) or the Marketing Frenzy party at Fabric in London.
Read on for the rules and get vining!
If you don’t know about the festival (where’ve you been?) check out the main events and the Fringe and Frenzy on the Festival of Marketing website.
When it comes to talking social video, the buzzword on most people’s lips is usually ‘viral.’ But viral and social video are two different breeds and naturally, so are viral and social marketing.
While a viral approach is about making a quick hit with content designed to become hugely popular over a short period, social video is about building an audience and establishing trust with that audience via word-of-mouth recommendations.
Interviewing is a pain, as is leaving your desk to go ask questions of someone to ensure a personable real-life reply.
Interactly offers the ability to pose questions and harvest video answers recorded by your interlocutors on their webcams.
We spoke to CEO and founder, Rogier Trimpe, to ask him about this time-saving product.
Is there anybody on the planet who actually enjoys pre-roll video advertising? Research has shown that 94% of people skip pre-roll ads, though I can't believe the number is that low (presumably the other 6% are masochists).
Pre-roll ads are as loathed as pop-ups, which studies found to be damaging to both advertiser and publisher. I imagine that the same applies to pre-rolls. Have you ever watched one and wanted to buy the product or service that's being (badly) pitched to you?
You have to wonder why they're so popular. Certainly the YouTube experience has considerably worsened since it started putting pre-rolls on a far wider range of ads, and I for one would pay a small fee to have them permanently removed.
Why do pre-roll ads suck so badly? Partly it's the interruption, which is often a lot longer than five seconds, and partly it's because the creative tends to be beyond stupid, but there are plenty of other reasons.
The following quotes and videos reflect all that is wrong with the pre-roll format. If you're the kind of person who likes to snuggle up to Satan by commissioning pre-rolls then you might want to take some notes.
Instagram, the Facebook-owned photo sharing site, announced the ability to upload video in June.
Now with recently announced version 4.1 anyone can upload video right from their iPhone/Android's local storage, and the branded mobile video wars have officially launched.
Here are some of the better examples of brands doing smart marketing with Instagram video.