Posts in Advertising

Building your brand with content marketing

Today’s changing digital landscape is forcing organisations to re-evaluate their media strategy as the lines between paid, earned, and owned media become blurred.

It’s crucial for marketers to find more cost-effective and coherent means of engaging with consumers, and that’s why content marketing has quickly become a key part of any organisation’s marketing mix, today used by nine out of ten marketers.

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Snapshot of a video sitemap

Video SEO: optimising video for search is the trick most brands are missing

Four simple steps could turn your video content into a powerful driver of organic search traffic, but video works differently to web pages in search engines and this technical detail is causing a lot of brands to miss out.  

However, reaching page one of Google is substantially easier with video than a web page.

These top tips will tell you exactly what you need to do to harness the power of video SEO.

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Has online advertising made us apathetic to privacy?

It’s a recent development, this rash of digital advancements resulting in America’s new high-tech society has really only boomed over the last twenty years.  

Products that wowed developers in the 1980s now fit firmly into your front pocket.  

So what does a connected life cost these days? Your privacy, for starters.

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Econsultancy announces The Digitals 2013 winners

Last night we announced the winners of the Econsultancy / NMA The Digitals awards, which celebrated the best of digital marketing and ecommerce. 

At a posh do at the Grosvenor House Hotel, Park Lane, compere Dara O'Briain announced the winners, which included brands like Barclays, ASOS and Auto Trader. 

Here's the list of winners in full...

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Red Bull's Instagram Your Inspiration Campaign

Four great examples of brands using Instagram to break free of the browser

The expectations of brands on social media are getting higher. This is leading to businesses having to turn away from traditional approaches and create more engaging and interactive experiences, with crowd-sourcing of content becoming a favourite method.

With 40% of people responding better to visual information than text alone, it is not a surprise to see brands diving in to experience the hype of the photo-sharing app, Instagram.

And there are brands who not only aim to discover the joys of Instagram through traditional engagement and networking, but by creating immersive and innovative campaigns.

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Why you should show your product videos on Pinterest

Pinterest’s rapid growth means that many more influential consumers are using the pinboard site, and they’re looking for material to share.

Videos are becoming a sharable item on Pinterest, and brands can be at the edge of this trend, so why not showcase your product videos to best effect on Pinterest to encourage sharing?

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Five ways to create marketing worth sharing

Don Draper has left the building is an announcement bound to dismay any woman with a pulse, but it should hearten marketers.

That’s because Don Draper represents the old school of marketing, said Tom Fishburne, CEO of Marketoon Studios, at Integrated Marketing Week earlier this month.

In the Draper model, marketers decided what the brand stood for and what its strategy was. Every touch point with the customer was controlled.

Today those touch points have exploded and marketers have far less control, said Fishburne. To succeed in such an environment, we need to create marketing worth sharing, he continued, outlining five guiding principles.

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10 interesting digital marketing stats we've seen this week

This week's stats round-up has a mobile slant, but also covers search, email and our top 100 digital agencies report. 

For more digital marketing stats, check out our Internet Statistics Compendium.

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Cannes Lions Day 2 recap

Cannes Lions day two: go big or go home

As we move into day two of Cannes Lions, the conversation has shifted from quick bite size content to thinking big and preparing for the posibilty of huge opportunities.

Our man on the ground, Jeremy Katz, Olgivy & Mather's Worldwide Editorial Director, gave us his top four takeaways from day two for those of us watching from the sidelines.

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Seven innovative new technologies set to revolutionise marketing

“There must be an easier way.” Lots of great ideas have been born from that simple phrase, and judging by the entries to The Digitals Innovative New Technology category, it’s not a trend that’s set to die down at any point soon.

From collecting multiple device data to search optimization, getting all your marketing ducks in a row is hard work. Here are seven new technologies set to make your life a little easier in future…

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Five future-gazing presentations from FODM 2013

Last month's Future of Digital Marketing event was rounded off with presentations looking at new innovations and future trends in digital. 

Here are five of those presentations, looking at the future of mobile, social video and more...

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Seven inspiring examples of charity / non-profit marketing campaigns

In advance of our The Digitals awards night on June 27th, I thought I'd present some of the shortlisted entries from the charity and non-profit category. 

There's a wide range of campaigns here, covering mobile, content marketing, video, email and social media. 

Here are seven of the best... 

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