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Posts in Advertising

Demand for digital marketing freelancers soars: trends

Hiring online freelancers for marketing roles and projects is a trend that has experienced significant growth over the last year.

We’ve seen a 106% increase in digital marketing jobs posted on Elance for the 12 months leading up to March 2012. And, the increase from UK businesses was even greater (124%).

There has also been a 215% increase in marketing jobs completed and a 188% increase in client spend.

In the first of a series of monthly posts, I'll look at more trends in digital marketing jobs...


Kit Kat uses AR app Blippar for Euro 2012 promotion

Nestle has unveiled a new augmented reality (AR) promotion on its Kit Kat wrappers that allows customers to play virtual football using their smartphone.

By scanning the packaging with free AR app Blippar users can access the Euro 2012 table football game where they have to build a high score by saving as many shots as possible.

All scores will be posted to the game’s league table and one person will be chosen at random to win €2,012.

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How to survive the transition to digital direct response

The social media revolution was an over-hyped lie. Digital marketing is forcing marketing communications to evolve, not re-invent itself.

Mass media ideas that aren't working anymore (like branding) are winding down as "what works" is becoming increasingly evident: direct response marketing. Like it or not, whether you're a small business owner or a brand manager, surviving this evolution means embracing and practicing traditional direct response marketing.


Perfect 10 sues Tumblr for copyright infringment

Publishing platform Tumblr's twenty-something CEO is fast learning that running a fast-growing company can be a tough job.

Last month, after telling AdAge that an advertising business model would be a "a complete last resort", David Karp, perhaps pressured by investors, announced that his company would begin selling ads.


Are digital marketing shows a waste of time?

We all attend in droves but in 2012 is there still a need for the big generalist digital marketing shows?

Is the industry ready to say goodbye to these shows that helped put digital on the map and usher in a new wave of more niche and focused shows that embrace the latest developments within digital marketing?


Is Viddy Facebook's next big acquisition?

We have learned a lot about Facebook's $1bn acquisition of photo sharing service Instagram in the two weeks following the deal.

From details of the negotiations to the motivations that drove both parties to deal, a clearer picture has emerged about Facebook's largest purchase to date.


Tablets: the opportunity for marketers

The tablet market was virtually non-existent two years ago, but all that changed with the launch of the iPad. 

Since then, Apple has sold more than 55m iPads, and with other manufacturers launching their own tablet PCs, this means that a significant proportion of users are accessing the internet via tablet devices. 

For marketers and online retailers, the tablet user represents an interesting opportunity. This is a target market that generally has more disposable income, and often has different usage patterns to mobile or desktop consumers. 

Stats suggest that tablet users convert well, and in some cases have a higher average order value. 

I’ll look at the key trends in the tablet market, how people use these devices, what publishers and retailers can do to make their websites more usable for tablets, and we’ll look at brands that have adapted well to the iPad and other tablets. 


This week's top six infographics

Here's a round up of some of the best infographics we've seen this week. 

Stats include the decline and fall of Yahoo, viral video, shoppers' views on personalisation, and why reviews matter to local businesses. 


'Have You Seen' offers commissions for social recommendations

Traffic Junction has launched a new service that turns consumers into affiliate marketers through the use of social recommendations.

After signing up to Have You Seen, consumers can send unique links to their friends and family recommending products from a range of retailers.

It is compatible with email, Facebook, Twitter and Google+, and if the recipient buys a product through the link the original user is paid commission by the merchant.


The mainstreaming of content marketing: ten implications

Let's face it, content marketing has gone mainstream. That kind of sucks, really, because it used to be a hugely powerful differentiator in most markets.

Soon it will just be the price of entry. Everyone will have a rich content library, so a new eBook or video won't be enough to make you jump out from that pack of pesky competitors.

So how will the world of digital marketing change when content marketing becomes the norm for everyone?

Here are ten predicions and what you can do about them...


Mobile sites and affiliate tracking: the stats

With consumer behaviour and shopping habits continually evolving, coupled with the increase in smartphone penetration, more and more consumers are accessing the internet through mobile devices.

This is something that we have been monitoring closely at Affiliate Window for the past 18 months. Back in December 2010 we saw traffic through mobile devices account for 2.4% of all network traffic and 1.7% of all sales.

Fast forward to March 2012 and these figures have grown considerably with 10% of traffic and 6.6% of sales coming through mobile devices.


The five Cs of connected TV

Connected TV Smart PackWhen two very different industries like traditional broadcast television and digital collide, it’s difficult to ignore the implications on both sides.

While analysts predict that 60% of households will be watching internet TV by 2014 and many companies are trying to capitalise on shifting viewing habits, the connected TV market is still in a nascent stage.

To coincide with the recent release of Econsultancy’s Connected TV Smart Pack, we’ve identified five key elements of this emerging ecosystem that any marketer needs to be aware of.  

These are what we call the five Cs of connected TV...