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The first six winners of TradeDoubler’s affiliate marketing business incubator scheme have been announced, with each startup securing business resources, rent-free office space and mentoring for a year.
Launched in December, the ‘Zoo Project’ will eventually pick 20 affiliate startups to benefit from more than £1m worth of business resources and advice at TradeDoubler’s headquarters in Victoria, London.
The past decade may have been tough for the music industry, but thanks to online video, times have arguably never been better for the music video.
On YouTube, for instance, music videos represent one of the most popular content categories, and some of the most popular music videos have racked up hundreds of millions of views.
Back in October, Zynga hinted at a new play service called Project Z. Today, its unveiled this mysterious project as a new online gaming platform, Zynga.com, which will launch in beta this month.
This new site will allow you to play popular Zynga games such as "Words with Friends" and "CityVille" without going through Facebook or mobile apps. But why would Zynga bother?
Thanks to the growth of VOIP, more and more phone calls are being routed through the internet, and telephony-as-a-service platforms like Twilio are giving developers new opportunities to do interesting things with Alexander Graham Bell's invention.
Today, it's possible to talk to a friend on the other side of the globe using desktop programs like Skype, or to click a button on a website and conduct a phone call in the browser with a merchant thousands of miles away.
Netflix CEO Reed Hastings probably won't win a CEO of the Year award for his efforts in 2011.
After all, he was largely responsible for one of the biggest strategic and branding disasters of the year when he jumped the gun on trying to move his company away from delivering DVDs by mail and focusing on streaming instead.
Mobile commerce, search and technology have been highlighted as strong areas of growth within the performance space by the shortlist for the Performance Marketing Awards 2012.
As the £5bn industry continues to mature, over 100 brands made the list this year - from TalkTalk to RAC, Nectar, eBay and Ted Baker.
Google TV, the search giant's ambitious initiative to change the face of television, is one of the more recent attempts at finally delivering on the promise of television-web convergence. When it launched almost two years ago, it appeared that the timing for this long-discussed convergence could finally be right.
But despite initial appearances that Google was making the right moves, Google TV has struggled.
Pampers is due to livestream an online TV show to its UK & Ireland Facebook page tonight.
The brand has built a dedicated event tab to host this, but will also stream Sleep WebTV live into the wall on the events page via an embedded player – something that’s believed to be a UK first.
Built by markettiers4dc, it features a ‘submit a question overlay’ – meaning that viewers will be able to ask questions easily from within the player.
The session features baby sleep expert Wendy Dean, who’ll be sharing her advice with those watching.
It's a multi-channel, multi-platform and multi-screen world and that means one thing for broadcast and cable networks: distributing content effectively requires more than just access to the airwaves or cable pipes.
The networks realize this, which is why many have been rapidly pushing to make their content available to consumers wherever they go.
MTV has moved into the social TV market with a new mobile app called MTV Under The Thumb.
The app allows users to watch MTV on-demand content simultaneously with friends and chat about it in the app at the same time.
Users can also share their favourite shows through Facebook and watch the content through their desktop computer by connecting their mobile to a web browser with the mobile then acting as a remote control.
The app, which was developed by Viacom and AKQA, is initially being launched free on iOS and Android in Europe with additional subscription models for premium content.
According a recent SoDA report, digital marketing efforts are expanding and it's the internal growth of resources where most companies are looking to boost their offerings.
This is leading to changes in working relationships with agencies as there is a shift to niche areas of expertise instead of a “one-stop shop” digital partner.
As part of the SoDA report, Econsultancy's Digital Outlook Marketing Survey shows a conservative yet steady growth of digital marketing spend according to the 650+ digital marketing professionals surveyed. The spending growth includes the addition of social media activities and an explosive growth of inbound marketing.
Adobe has launched a new web-based video technology platform that allows marketers to create and edit live video clips for use in online advertising almost instantaneously.
The Primetime Highlights software, which was launched today at Mobile World Congress, means that marketers could create an ad featuring video content from a live event that is still ongoing.
It integrates with the Adobe Auditude ad platform, which delivers behaviourally targeted video ads, to create a single workflow for creating and monetising live video clips in real time.