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Posts in Advertising

Court reinstates Viacom lawsuit against YouTube

Google has taken YouTube to new heights since it acquired the popular online video service in 2006 for $1.65bn. And in 2010, it looked like the search giant would be able to continue to grow YouTube without worrying about the billion-dollar lawsuit media conglomerate Viacom had filed against it.

That lawsuit, which alleged that YouTube and Google were responsible for copyright infringement of Viacom content, was thrown out of court on the grounds that YouTube was protected by the safe harbor provisions of the Digital Millennium Copyright Act (DMCA).

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Colorado's online use tax reporting law ruled unconstitutional

When Colorado politicians pushed an affiliate tax designed to bolster their state's revenue on the back of out-of-state retailers, one thing was certain: the effort would backfire.

After all, we've known for years that states which have tried to find a way to collect sales tax on out-of-state internet sales fail to raise revenue.

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Vevo's UK users streamed 177m music videos in January

Music video site Vevo has revealed that its UK users streamed 177m videos in January, an increase of 120% since its UK launch last April.

Vevo also announced that it now has 12m unique monthly viewers in the UK, an increase of 23%.

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Associated Press to use video content from Bambuser members

Live video streaming site Bambuser has announced that its users will now be able to share newsworthy content via the Associated Press (AP).

The site already allows users to share content through Facebook, Twitter and other social media channels, and the partnership extends this to a potentially global audience – but only once AP has vetted the content.

The announcement comes as Kantar Media reveals that 35% of British internet users read user-generated content (UGC) and articles on newspaper websites, compared to 47% in Brazil, 44% in Argentina and 26% in Germany.

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Six tips for an effective online press room

What happens when a journalist comes to your web site and tries to find information? Can they easily find what they need or instead, do they click off, and visit one of your competitors to get the info they need?

Your online press room should be an important component of your PR, sales and marketing plans. Your press room is open and working for you 24/7. Editors and writers often work late at night, on the weekends and holidays when your PR and marketing teams are not available. Your website and its press room have to be able to provide all the info needed.

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Tracking the customer journey with marketing attribution: new report


The customer journey isn't linear. It involves multiple sessions across diverse media and influenced by multiple marketing channels. Understanding how well they work means understanding how they work together. Econsultancy's new study highlights the promise and challenge of marketing attribution - the practice and technology that help marketers understand how their media truly performs.

Our latest report, Marketing Attribution: Valuing the Customer Journey, was conducted in association with Google Analytics, and it outlines the value in looking beyond channel specific measurement. 

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Beyond 4G: The future of wireless

In a conference room overlooking Manhattan’s Greenwich Village last week, NYU showcased research being conducted by professors from its various branches—its school of medicine, Courant Institute of Mathematical Sciences, and Polytechnic Institute—at an event titled “Beyond 4G: The Future of Wireless.”

Nine academics presented their findings on the wireless environment of today and tomorrow.

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Buddy Media announces integration with YouTube

Buddy Media has announced an integration with YouTube that allows brands to create social apps, apply global content targeting and view analytics in relation to the video site.

The company expects its YouTube-specific social apps - called ‘sapplets’ – to be the most popular new function, since video apps rank consistently among the top three most-used social apps within its marketing suite.

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Seven top tips for improving viral campaign success

There’s clearly no secret formula for viral success otherwise we’d all be doing it. 

In fact, there’s nothing worse than a client briefing an agency to devise a viral campaign as it completely misses the point about how good ideas are generated. 

A viral campaign is a desired outcome, not the basis for developing break-through campaigns or memes. That said, there are definite skills, techniques and approaches which we can deploy to improve our chances of viral success.

In fact, Propagation Planning is a relatively new school of thought which is dedicated to this very concept. In theory, the more we understand how communities behave and share ideas, the better we’ll get at creating compelling advertising campaigns which self-propagate.

As Griffin Farley, Strategy Director from BBH succinctly puts it “Plan not for the people you reach, but for the people they reach”.

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YouTube unveils new ad model for channel sponsorships

To correspond with a new focus on channels, YouTube has announced a new ad model that will see the site attempt to monetise partnerships with Reuters, Sony, Warner Brothers, Universal – and just this week, Disney UK.

The new channel sponsorships will include display, overlay and pre-roll ad options for 96 different channels, all providing original content to YouTube, with pricing varying according to sector and length of contract.

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France's 'three strikes' piracy law hasn't helped music or movie sales

What's the best way to stamp out piracy? In France, the entertainment industry was successful in pushing a 'three strikes' law that would boot serial infringers from the web.

That went into effect in October 2010. So how's it doing?

According to HADOPI, the agency tasked with administering and enforcing the law of the same name, things are going just great. 

A report it released, which looked at data for the 17-month period following the law's implementation, claims that "illegal downloading [is] clearly on the decline in France."

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China gets its Pinterest clone courtesy of Alibaba

Could popular online pinboard Pinterest have what it takes to develop a viable new model for ecommerce?

China's Alibaba apparently thinks so.

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