Posts in Advertising

Australian retailers embrace affiliate marketing [infographic]

The Australian Affiliate Marketing Benchmarking Survey was released by dgmAustralia last week, revealing that affiliate marketing is on the rise amongst Australian retailers.

The report examines the current engagement and intentions of Australian companies utlilising affiliate marketing, as well as revealing marked differences in usage and approaches across the market. 

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Australian retailers embrace affiliate marketing

Affiliate marketing is on the rise amongst retailers in Australia, with three in five indicating they have increased their spend on the digital channel in the past year, and the same number saying they will continue to do so next year. 

The findings come from the Australian Affiliate Marketing Benchmarking Survey, released by dgmAustralia last week.

The report examines the current engagement and intentions of Australian companies utlilising affiliate marketing, as well as revealing marked differences in usage and approaches across the market.

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IAB announces new site tagging best practice: the experts' view

The IAB recently called for feedback on a newly released best practice guide for site tagging. This is a new area of comment for the IAB but a much needed one. They are aiming to form this guide to eliminate risk, improve site performance and protect site owners and advertisers from any privacy and security issues that can arise from poor tag management.

Tagging is a fundamental element of the heavily data-driven interactive advertising ecosystem without which it would not continue to thrive,” said Steve Sullivan, Vice President, Advertising Technology, IAB. “To better meet the needs of publishers, advertisers, marketers and consumers, we must not only take account of the ongoing value of site tagging, but more fully understand the operational challenges presented by site tagging’s increasingly prolific use.”

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Making sense of marketing attribution [infographic]

Only 54% of companies are using any form of marketing attribution, though 89% of those that do report that it is had a postive effect on their business. 

Our recent Quarterly Briefing: Making Sense of Attribution, produced in partnership with Adobe, found that adoption of attribution is growing, driven by social and mobile

This infographic presents some of the key takeaways from that report.

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Grazia launches affiliate scheme with new 'shoppable' iPad app

Earlier this week Grazia launched a new weekly iPad edition, featuring a shopping facility so readers can buy the products they see on screen.

Available through Apple’s Newsstand, the iPad edition costs £1.99 each week and features all the editorial content from the print magazine.

But it’s the shopping feature that is particularly interesting, as it shows that Grazia’s publisher Bauer Media is trying to find new ways of monetising its digital content.

Running an affiliate programme through the iPad edition could prove to be a decent revenue stream for magazines that have seen circulations and profits nosedive in recent years.

Boots has been touted as one of the headline launch partners, but you can also buy products from the likes of Net-A-Porter, Austique and Designers Guild. 

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10 tips for improving e-commerce product pages

Designing product pages is a fine art. There needs to be enough in there to help customers decide on a purchase, yet there is a risk of overdoing it. 

Here are some tips from Econsultancy's newly-released E-commerce Best Practice Compendium, looking at some essential features and things to try on product pages...

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Dumb ways to die, smart ways to do viral

I woke up last Monday after a weekend of not much social media, and while checking my networks on the train to work I discovered that about 6m people had beaten me to watching Dumb Ways to Die, which could also be re-named as “the little train safety campaign that could”.

As I type (a week later), it is sitting on a tidy 26,697,158 YouTube views. It's certainly getting a seat at the table of greatest viral campaigns ever.

That’s no mean feat for a public transport authority in Melbourne, Australia, using an unknown artist, and no media spend. It seems to be targeting the youth market, and they appear to be going about it the right way.

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Start Me Up! A profile of Tamome

While the affiliate model has worked very well online, there is a need for a solution which helps publishers to make the most of mobile.

This is what Tamome has been launched to achieve. I've been asking CEO and founder Christian Louca about the company, and its plans for the future... 

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Microsoft, Oprah and the celebrity myth

Looking for a tablet this holiday shopping season? If you are, and you're leaning towards a shiny new iPad, wait just a minute: Oprah wants you to know that she loves the Microsoft Surface. How much does the billionaire media personality love it? According to a tweet she posted this past Sunday, Oprah has already purchased 12 of the devices as gifts for Christmas.

Don't expect Apple to lose any sleep over Oprah's endorsement of Microsoft's Windows 8 tablet: if you believe Oprah posted the tweet in question, she did so from her iPad.

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Tapping into the desire to support good causes: a growing affiliate marketing model

As someone who believes we all have a responsibility to contribute to society (not just in our home country but also to important global issues), I’m receptive to initiatives that marry consumerism with philanthropy.

When the industry I work in contributes to good causes, it puts a smile on my face.

That’s why I’m interested in how e-commerce facilitates socially responsible actions, such as enabling donations to Charities and not-for-profit organisations, without placing the burden on the individual to part with cash.

The latter is particularly important given the continued economic woes and financial pressures.

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Adoption of marketing attribution driven by social and mobile

The rise of social media and mobile usage has led to an increased interest in marketing attribution, according to the latest Econsultancy/Adobe Quarterly Digital Intelligence Briefing. 

The new report, Making Sense of Marketing Attribution, is based on a survey of more than 700 marketers based predominantly in Europe and North America. 

It finds that just under half of respondents are more focused on marketing attribution as a result of mobile and social. 

More highlights follow...

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Real-time bidding soars, expected to be $7bn market by 2016

Real-time bidding (RTB) may be a source of concern and confusion for both media buyers and sellers, but that isn't stopping adoption of RTBs.

According to a report published this week by sell-side platform Index Platform, the number of RTB impressions sold via its platform jumped nearly 30% in the first and second quarters of the year. What's more: growth was driven by both major advertisers, which accounted for 57% of all spend in Q2, and local advertisers, which increased their spend by nearly 50% quarter-over-quarter.

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