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A study by Jakob Nielsen has shown that many etailers are failing to realise the potential of wishlists and gift vouchers.
The report, called E-commerce User Experience: Wishlists, Gift Certificates, and Gift Giving in E-Commerce, found that, despite highlighting usability issues, certificates and wishlists are excellent ways to attract visitors to a site.
Bubbl.us is a site which provides users with an interactive and attractive interface with which to make brainstorm and organise your ideas online.
Nearly half of online shoppers would abandon their shopping trolley if confronted by 'hidden' charges during the checkout process, according to a survey from Webcredible.
Webcredible polled visitors to its website in September, October and November, asking them what would make them abandon an order when shopping online.
Once again, Apple has started a new year by announcing a plethora of exciting goodies for technophiles, with the long anticipated iPhone taking centre stage.
As a fairly committed early adopter (I have not used a paper diary since 21st December 1996 – yes I do know the date exactly, because my latest Palm based PDA has all my diary entries since then), I am already drooling.
Marketers often ask me why they should want to get more intelligent if their current marketing channel is working? Unfortunately, if they continue to focus on the here and now, instead of looking to the future, they will be heading for trouble.
The rule, “if it ain't broke, don't fix it” doesn't work for marketers, even if they want it to.
Yell.com has unveiled a major redesign of its site, incorporating enhanced search and mapping features.
The new mapping features allow users to plot a selection of local information onto any chosen location within the UK. For instance, if you have searched for a shop, Yell will display near-by cashpoints and parking spots.
I recently participated in Selfridges' mystery shopper programme, run by ABA Research. The deal is - and it's a crafty one - Selfridges runs its mystery programme in such a way that typical cost-to-business-research is actually a boost to sales.
I originally came across the programme when trying to find a product online. It was a no-brainer to apply, as I'd be shopping there anyway.
Google software engineer Matt Cutts has summed up a site review session he did at the recent PubCon in Las Vegas.
In reviewing a few sites, he gives some insight into what site mistakes a webmaster should avoid, and gives some tips on improving a site’s search engine visibility.
A new report has looked into the performance of the top 28 UK retailers as measured by traffic, and has found much room for improvement.
Social networking site Bebo today announced the launch of several new features in the site’s internal mail system, designed to enhance users’ ability to share content among their friends while reducing spam.
The new mail system now sorts incoming messages into two inboxes – one for personal one-to-one messages, the other for messages among groups of two or more users.
E-consultancy has doubled in size over the past year, but with that has come new challenges - let's just say we have a hefty development to-do list.
With that in mind we're on the lookout for a world class Head of Website Development. Somebody with very strong technical / development skills, as well as an understanding of how our plans fit in with business and marketing goals.
More details after the jump...
I’ve always been partial to a good-looking font, preferably sans serif. Stuart Brown over at Modern Life Is Rubbish has compiled a few typefaces for the Web 2.0 crowd.
He has selected the following fonts, each of which is used by a 2.0 company logo, but can you match the company to the font?