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It seems that mobile TV is not about to go mainstream anytime soon, and some analysts are doubtful that broadcast TV delivered over mobile networks will ever become a viable option.
There has been little enthusiasm among consumers for mobile TV, with just 1.2m people subscribing in some shape or form to a mobile TV 'product' over the past two years, according to Tim Farrar, president of Telecom Media and Finance Associates.
A new survey by Nielsen/NetRatings has found that the vast majority of mobile users are annoyed by ads they receive on their phones, though people are more open to adverising online and on TV.
Ninety two percent of the 2,000 US respondents to the survey said that receiving advertising on their mobile phones would be irritiating. Seventy three percent of web users also felt they were over-exposed to advertising.
Finnish mobile micro-blogging startup Jaiku has been acquired by Google for an undisclosed sum.
Jaiku is a micro-blogging / social networking startup that enables users to post their thoughts, comments and opinions, while other users can keep in touch with friends by viewing their profiles and posting new updates.
02 is on the verge of launching broadband services more than a year after acquiring independent ISP Be Unlimited for £50m.
Just a few months after predicting the adoption of mobile TV as a mainstream service by 2010, a new survey of mobile consumers by Gartner has found little consumer enthusiasm for the medium in Europe.
Earlier in the year Gartner predicted that mobile TV would provide an additional revenue stream for operators, with the market growing from 38m users in 2007 to 356m in 2010.
But a new survey by the same firm has found that only 5% of Europeans are likely to watch mobile TV in the next 12 months.
Blyk, a new mobile network aimed at the 16-24 age group, launched in the UK today. It will offer free text messages and airtime in return for sending ads to customers' handsets.
Blyk will work on an invitiation only basis, and use of its network will be restricted to 16-24 year olds. It will offer a fairly-arbitrary 217 texts and 43 minutes every month to its users.
Google has expanded its mobile advertising line-up with the launch of Adsense for Mobiles, which will contextually target advertising onto mobile site content.
According to the search giant, the ads will provide a new source of revenue for mobile publishers, as well as giving an incentive for exisiting websites to produce mobile versions.
Finnish mobile phone manufacturer Nokia has acquired US mobile advertising firm Enpocket as it bolsters its position in the market.
Enpocket provides technology and services for mobile advertising and delivers mobile ads in various formats, including mobile internet ads, video, SMS and MMS.
PayForIt, the new payment scheme backed by the UK’s five mobile network operators, has gone live.
The system began operating on 1 September, offering a standardised way for content providers to process payments from customers on different networks.
Yahoo! has confirmed it has bought German software firm Actionality to boost its mobile offering for advertisers.
The deal, which has been rumoured for a couple of weeks, will give Yahoo! ownership of Actionality’s mobile marketing platform in return for an undisclosed sum.
Martin Newman is the head of e-commerce at fashion chain Ted Baker and is one of the few UK retailers to have been selling on the web for over ten years. He has experience across all aspects of e-commerce, as well as retail, direct mail, web kiosks and mobile.
We talked to Martin about the opportunities for retailers in the multi-channel arena, as well as challenges such as integration and conversion tracking.
The UK’s mobile operators are annoying many of their customers with “irrelevant” marketing messages, according to a new survey.
The GfK NOP research, commissioned by Pontis, found a lack of segmentation by mobile service providers when marketing their services.