Posts in Mobile

Mobile site review: Auto Windscreens

In what seems like an effective use of mobile internet, Auto Windscreens recently released a new mobile site which is optimised for iPhones and Blackberries.

The mobile site allows drivers to find the nearest fitting centre to them and make a booking before that crack gets any bigger. I've been trying the site out to see how well it works.

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New century is seeing more digital developers put lipstick on a pig

Now, I adore pigs, saw "Babe" 11 times, don’t eat ‘em, and pet them at the kiddie zoos.  Yet I would never encourage lipstick for an oinker.  So why do developers of digital products that won’t sell, chirp: “Let’s spin the click potential, sell advertising on it, and give it away?”

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Q&A: Jon Mew on the IAB's mobile advertising study

The IAB released its first mobile ad spend study this week, which shows that the UK market grew by 99.2% year on year, and was worth a total of £28.6m in 2008.

I've been talking to the IAB's head of mobile Jon Mew about the mobile advertising survey...

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App review: Radio Times for iPhone

TV listings magazine Radio Times has recently introduced an iPhone app, which gives users access to listings for all the major TV, satellite and cable channels.

Designed by tvCompass, the Radio Times app (currently £1.79 in the App Store) is a pretty neat piece of work, providing excellent user experience and some useful extra features. In fact, it's much easier to use than the main website.

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Which UK newspapers have mobile sites?

I've reviewed the mobile sites of The Guardian and FT.com recently, and both are excellent examples of how newspapers can make their content accessible for mobile users, as well as creating more advertising opportunities.

With this in mind, I thought I'd see what all of the UK's national newspapers are doing with their mobile sites, how easy they are to find and access, and if they even have one...

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Q&A: Guardian Mobile Product Manager Marcus Austin

The Guardian recently revamped and relaunched its mobile site, with the end result being a big improvement on the old version, making it now one of the better mobile news sites. 

I've been asking The Guardian's mobile product manager Marcus Austin about the new mobile site, the thinking behind the design and features, and how it works across different mobile devices.

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Mobile marketing: what to do in 2009

Even though 2009 may not be the most hotly anticipated year of mobile, the mobile channel has been rapidly developing as a serious communications channel for marketers. You only have to look around in the industry, sniff out a few recent and ongoing mobile compaigns, and you’ll see plenty of major brands out there experimenting and pushing the mobile envelope, and doing some pretty interesting stuff. 

You’d need to include in any current market assessment of mobile the growing popularity of smart phones, the launch of many new models by the big handset manufacturers, the sudden proliferation of tweets using Twitter, the rise of a plethora of applications to support the iPhone and other such devices.

There is also the fact that the mighty Google machine launched its own open source Android platform to carve out its share of the market, taken on by next generation Symbian (Nokia runs on this and bought the company) whose software and functionality is also heading towards open source, and we can see mobile is finally becoming a serious medium. 

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Distribution vs. dependence

With the rise of 'open platforms' on the web, particularly on popular consumer-oriented services like Facebook and Twitter, it's never been easier for individuals and small upstarts to get their applications in front of millions of consumers quickly and efficiently.

The appeal of open platforms is easy to understand: instead of having to deal with the dreaded chicken and egg challenge most new consumer internet upstarts have to contend with, you can leverage the existing userbases of popular services.

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Is the iPhone about to get a whole lot more risqué?

Getting an app approved on the iPhone can be a tough task. And it's currently all but impossible if your app is a little too sexy or just plain demented.

But all that may soon be changing when Apple launches version 3 of the iPhone OS.

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Google launches site to market to advertisers

google for advertisers

Have a lot of under-leveraged intellectual capital lying around the office (or the website)? Take a look at the marketing powerhouse Google just built almost entirely out of existing collateral -- and become inspired.

Google for Advertisers just launched, a site containing case studies, tools, and advertising solutions, all brought to you by Google to encourage you to advertise with Google.

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Does mobile need an enterprise app store?

Are marketers including enterprise mobile applications in their media planning?  Are deals to be done with big companies that have big B2B brands and their own micro -ecosystem?  If you haven't thought enterprise yet, it's time to do so!

Look down from 40,000 feet and you will see two vertical channels for selling mobile phones: enterprise consumers and everyone else.  The enterprise consumer acquires the mobile phone by purchasing the device from the market or receiving it from the I.T. department.

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Google introduces Product Search results for iPhone

Google has begun to integrate Product Search results for users of Android and iPhones in the US and UK, presenting users with results tailored to their mobile phone.

Product Search for mobile makes for a useful price comparison service, allowing users to check prices and reviews while shopping instore to make sure they are getting a good deal. So how well does it work?

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