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The UK’s mobile operators are annoying many of their customers with “irrelevant” marketing messages, according to a new survey.
The GfK NOP research, commissioned by Pontis, found a lack of segmentation by mobile service providers when marketing their services.
Online dating giant Match.com has launched a new version of its service for mobile users.
The MatchMobile service, provided by Trilibis Mobile, allows users to search through profiles and send and receive text messages when they peak the interest of another member.
Mobile customers are "profoundly dissatisfied" by m-commerce sites that don't allow them to make purchases, according to a new survey.
The report, by Strategy Analytics, found mobile users didn't like being limited to research and pre-purchase evaluation and considered m-commerce sites to be vastly inferior to their fixed internet counterparts.
It was only released last Friday, but hackers have already found a way to get into to iPhone's master password.
Since the much-hyped release of Apple's latest gadget, hackers have been trying to understand how to activate the device with any sim card, instead of having to use AT&T, the exclusive carrier for the iPhone.
The deal, expected to close by the third quarter, follows closely after Nielsen’s launch of a unit focusing on people’s use of mobile content services and the sector’s impact on established media behaviour.
Music Station, a new service offering all-you-can-eat music downloads to mobiles, is reportedly planning to launch in the UK in October.
The Independent says Omnifone, Music Station’s owner, is in talks with Carphone Warehouse over a deal to preload the service onto new handsets.
Coca-Cola has moved further into the realm of mobile marketing with the launch of a social networking site for young cellphone users.
Dubbed Sprite Yard, the site will allow members to create profiles, upload pictures and meet friends, and will initially target China and the US.
Price comparison website Pricerunner has struck a deal with Vodafone to offer a mobile version of its website for the mobile operator's customers.