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Author: Ben Davis

Ben Davis

Ben Davis is a senior writer at Econsultancy. He lives in Manchester, England. You can contact him at ben.davis@econsultancy.com or follow at @herrhuld.

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10 online marketing stats we've seen this week

How many three to four year olds own a tablet?

Read on to find out, along with other stats on party political conference buzz, digital ad spend, B2B procurement habits and much more.

For more online marketing statistical insight, download the Econsultancy Internet Statistics Compendium.

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volkswagen website

Five simple website features that make Volkswagen stand out

I've written about car manufacturers' websites before and found most to be lacklustre.

They sort of do the job but are confusing and don't look particularly elegant (see the German and Japanese big three). Volkswagen, however, has a great website - I've previously picked out its homepage for its simple messaging.

I thought I'd highlight five more features on Volkswagen's website that other car manufacturers would do well to emulate. Here goes...

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shell logo

Digital transformation: a war of attrition at Shell

Digital transformation is a bit of a headache to read or write about.

That’s because discussion of organisational change often strays into the abstract, which, as anyone who has ever looked at twenty Kandinskys in a row can attest, is pretty boring.

That’s why I find Shell really interesting. At a recent event at the IAB, Shell’s global media manager spoke about the transformation of the company, but he did so in refreshingly simple terms.

Americo Sanchez Silva outlined some things Shell has done in digital recently that it hasn’t done before. This encouraged me to think of digital transformation as a war of attrition.

You need to know where your company can improve and then go ahead and do it.

Don’t get me wrong, I still understand that discussions about management, processes, skills, the board, culture etc. are all important, especially for such a large multinational company under one brand as Shell. However, sometimes it’s good to look at the wood, as well as the trees.

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philips bluetube

TheCHIVE and Philips: why mobile and video works

Video is the best marketing tool for inspiring trust and the smartphone is the device to achieve intimacy with the consumer.

Finally, social is the environment in which brands encounter the consumer.

These were the assertions of Russell Zack of Kaltura, speaking at a recent IAB event on digital transformation.

Here are some more tidbits from his presentation including two examples of brands that are doing video and mobile well right now.

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robot

18 quotes on programmatic advertising

With programmatic advertising rising ever higher up the marketer's agenda, I thought I'd assemble some quotes from various industry figures.

As much as anything, this is to help me on my journey to better understand the ad network world now that machine learning is upon us and the industry.

What does programmatic mean for ROI, fraud, video ads, native, brand advertising etc?

To continue your education (alongside mine), why not attend 'Get with the programmatic', Econsultancy and Marketing Week's new conference on the topic, 4th December in London.

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paypal revenue

Nine internet marketing stats we've seen this week

From baseball to Facebook (or rather its alternative, Ello), what's not to like in this week's internet stats roundup.

Other highlights include some data on programmatic, customer experience and customer data.

For more internet marketing charts and stats, download the Econsultancy Internet Statistics Compendium.

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get with programmatic

Get with the programmatic: why brands need to understand the new advertising landscape

Econsultancy and Marketing Week have launched a conference all about programmatic advertising.

NB: The next installment of ‘Get with the programmatic’ will take place on 29 September in London.

Let’s set the tone by discussing why brands must understand this technology (obvious spoiler alert: to be successful when purchasing ad inventory).

But let’s also have a look at some of the terminology and the dynamics between publishers, advertisers, ad networks, tech platforms and agencies.

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ello

You say Ello and I say goodbye (to Facebook?)

Ello is being billed as the ad-free Facebook, but cynicism abounds online.

Many have highlighted how social networks have reneged on their philosophies in the past (in the eyes of their users) and Ello's terms and conditions don't exactly rule out ads.

I'm not sure yet what I think about Ello (I'm waiting for my invite request to be approved) and I realise the headline of this blog is like one of those spicily titled but ultimately bland editorials in marketing publications. 

However, I thought I'd do a little run down of what Ello is, its USPs and where other social networks have held the same ground and ultimately decamped from it.

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zoomzoom mag

Six great automotive content marketing campaigns

Here’s a selection of content marketing endeavours by some car brands.

I’m not sure I’ve ever been able to properly define content marketing and indeed my selections may stray between native advertising, brand advertising and bona fide content that feels rather more ‘agnostic’.

However, what’s certain is that all the content I’ve picked does more than simple advertorial.

For some more content on automotive check out my German and Japanese big three reviews.

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vw

10 of my favourite homepage designs

A simple headline, premise and article; here are my favourite homepages of the moment.

Of course, there are more than ten websites on the internet, so feel free to disagree with me.

And for further selections of excellent web design, read our posts on beautifully persuasive ecommerce sites and 20 homepages with video background images.

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acquire logo

Start Me Up! Acquire: starting a new affiliate business

In our regular Start Me Up feature we rarely feature new agency-side ventures.

However, with Acquire we're making an exception and that's because the affiliate management company's co-founder is Tom Wright, 2013 winner of The Digitals Rising Star award.

We caught up with the co-founders to ask what it's like to start your own affiliate business.

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Facebook Atlas: what you need to know

Here's a brief introduction to Atlas by Facebook, the social network's new ad network of sorts.

Facebook was already selling ads in other apps via its Audience Network, which has been in beta since April 2014.

This Audience Network allows advertisers to promote their apps in other apps using banner, interstitial or native units and all the targeting data Facebook can stump up.

But now, with Atlas, Facebook is extending this to websites, too. All that Facebook data will be used to sell ads outside of the network and these will be seen by Facebook users. The idea is that this data will increase the effectiveness of ads by allowing greater tracking of users. 

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