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'Omnichannel customer experience' and 'single customer view'; two terms that cause many a marketers' eyes to roll.
There's no doubt that these two concepts have been realised by a select few, bleeding edge brands, but they can be trotted out as best practice without much pragmatism.
Econsultancy's Multichannel Customer Intelligence report in partnership with Station10 looks at how brands have tackled the issue of integrating data into their organisations across multiple channels.
I thought I'd treat you to some choice quotes.
Shazop is a new service aggregating designer fashion products and allowing consumers to find the best prices online.
The proposition is fantastic but there's a little work to do before the mobile experience is silky smooth.
Here's the full website review.
Do you know any conversion rate optimisation nuts? It’s likely you do, and that in itself is strange.
Why should improving the efficiency of your marketing online be an acquired taste, like rugby league or larping?
One of the alarming findings of Econsultancy’s Conversion Rate Optimisation Report (in association with RedEye) is a continued strategy vacuum.
Lots of publishers reveal their annual web design trends at the end of the year.
I thought I'd be different and conduct a meta-study, bringing you what I consider to be the most cogent predictions from across the web.
Hopefully that means this is the only trends post you'll need this year. So, put your feet up and read on, as we explore the larger trends, to the finer detail.
Walmart's popular app is set to include payment functionality (much like the Starbucks app).
Trials begin in selected stores this month, but what are the implications of Walmart Pay for mobile and retail?
Hiya everyone, we've got more 2016 predictions for you, this time in all-new ecommerce flavour.
Thanks go to our topic experts - a shoe-seller, an adult-toy-purveyor, and a consultant and #ecomchatter respectively.
There's a quote from Alibaba's Jack Ma: "Customers should be number one, employees number two, and then only your shareholders come at number three."
Many great companies have understood this over the years, and Jack is simply one of the latest digital leaders to express this sentiment.
After reading Ma's quote (see more here), I read about the scandal of Sports Direct warehouses, where workers are effectively paid below The National Minimum Wage (due to staff searches lasting for 15 minutes at the end of each working day).
We so very rarely see quirky or 'marmite' video creative where brands are perceived to be taking a risk.
That's especially true in the holiday period, when most brands tend to sprinkle some glitter over their ad campaigns, or add some warm humour (daft at a push, e.g. Lidl).
This is partly why Robert Dyas' new commercial has made such a big impact, with more than 400,000 YouTube views in its first weekend.
What makes a great digital leader?
That's the question we attempt to answer in our latest research, Effective Leadership in the Digital Age.
As a little entrée, I've compiled 15 quotes about leadership and company culture from some of the world's most famous digital leaders.
Digital transformation is a unique and idiosyncratic process, wholly dependant on the organisation in question.
However, that's not to say there aren't lessons we can learn by looking at case studies. Indeed, the UK Government has been a crucible of digital innovation for some years.
So, what better place to look for lessons on addressing the digital skills gap within your own business?
Programmatic advertising continued to creep into the generalist marketer's consciousness in 2015.
If you're interested, we recently wrote up a handy digest of some of 2015's programmatic trends.
But enough of looking backwards, let's look in the crystal ball and ask 'What's in store for 2016?'