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Author: Linus Gregoriadis

Linus Gregoriadis

Research Director at Econsultancy.

Research Director at digital marketing research and training company Econsultancy, managing a fast-growing team of analysts.

Econsultancy, which has offices in London, New York and Singapore, is a subscriptions-based business offering analysis and insight about marketing and ecommerce to more than 200,000 registered users.

Stakes raised in online checkout wars

It's still early days but things are definitely hotting up in the battle of the online checkouts. 


Ad networks space hots up with vcmedia re-launch

ValueClick announced today that it has completed the integration of its vcmedia and Fastclick online advertising networks, creating a network with 59% reach among UK internet users.

The announcement, which follows the purchase of the US network Fastclick a year ago, is significant because it demonstrates the increasing competition in the ad networks space and the importance of reach as a selling point for the major players.


Pay-per-Call deal could help channel past tipping point

Google and eBay have joined forces in a pay-per-call deal which could act as a catalyst in helping the emerging channel gain a much bigger foothold.


Google challenges Microsoft with 'Apps for your Domain'

Google today launched Google Apps for your Domain  - a set of hosted services aimed at small and medium businesses.

Just as we were getting used to Google as a new advertising powerhouse with MSN pushed to the fringes, the search behemoth reminds us that it wants an even larger slice of the action, this time carved from more familiar Microsoft territory.

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Google's free product drives UK web analytics sector

Research carried out for our 2006 Web Analytics Buyer’s Guide has highlighted the major impact that the Google Analytics launch has had in terms of driving the marketplace forward and shaping the sector.  


Google Checkout struggles against etailer resistance

Retailers are continuing to turn their backs on Google Checkout because of fears that they will be relinquishing ownership of their customers to the search giant, according to research published by the analyst house Piper Jaffray. 

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Study sheds light on complex Search conversion paths

Research by 360i and SearchIgnite will make interesting reading for search marketers who want to build their understanding of how consumers are interacting with organic and paid search listings before converting.

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Supermarkets make it hard for disabled users

Four of the five major UK supermarkets are falling below minimum accessibility standards for disabled users, according to a report published today.


Search marketers in Travel and Auto need to look at bigger picture

The results of two pieces of research based on comScore data show how important it is for marketers to build their knowledge of the role played by online research - and Search - in the buying process.


What digital giants can learn from Greek mythology

Microsoft’s choice of Argo as the development name for its eagerly awaited digital media player has got us thinking about how other mighty digital brands might (or might not) want to draw on Greek mythology for inspiration.


Email services market set to grow by 20% in 2006

The UK market for Email Marketing Platforms and Services will grow to an estimated value of £178 million by the end of this year, according to E-consultancy’s Email Marketing Platforms Buyer’s Guide.


Display ads lift Search conversion rates, says research

Research by the Atlas Institute shows that the conversion rate from Search advertising is 22% better when used in conjunction with Display advertising.

The study demonstrates that there is a quantifiable "synergy" between these two channels and will hopefully encourage advertisers to take a more integrated approach to their online marketing.

The research is welcome because there are still companies out there who are shifting their budgets from display advertising into Search without a full understanding of how this might affect their conversion success or long term prospects.