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Author: Patrick Altoft


Patrick Altoft is Director of Search at Branded3, a leading SEO & Digital Agency based in Leeds.

The fragmented UK search market

Hitwise has published some interesting stats showing how fragmented and confused the UK search market was last month.


Link building strategies from the experts

Link-building is by far the hardest part of search engine optimisation - it's not only time consuming but it can be pretty boring work as well.

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The ongoing battle for links

Most website owners understand that getting links from quality sites is the key to creating better Google rankings.

In the past few years Google has been working hard on making sure that links from low quality sites don't count as much as those from high quality sites and the link marketplace has changed dramatically.


Do big brands really need to buy links?

Big brands have been traditionally slow to catch on when it comes to online marketing and quite a lot of them make a mess of it when they finally decide to embrace new strategies.


Keeping track of your competition

Most web savvy companies are aware of reputation monitoring and a large number of you probably have Google Alerts set up to report new links or mentions of your company name.

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Is Google's market share really dropping?

February data from comScore appears to indicate that Google is losing market share with its dominance slipping from 63.1% to 62.8%.

The sensationalist Reuters headline, published on Yahoo news, does Google no favours.

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Google and social bookmarking

The SEO community was the victim of an interesting hoax this week when a blogger claimed that Google was about to punish sites that relied on social bookmarking to build links.


Is net tracking a big problem?

The web is buzzing today after Sir Tim Berners-Lee rejected net tracking and voiced concerns about privacy and data sharing.


What Wikipedia can teach us about SEO

Wikipedia probably receives more traffic from Google than any other website. With over 2 million in depth articles the English version is most people's idea of a perfectly optimised site so what can we learn from it?


The Link Buyer's Guide

Most webmasters should know by now that link buying is a "black hat" search engine optimisation tactic. High profile sites are being given penalties for buying their way to the top and Google is publicly making life very tough for link buyers and sellers alike.

So why am I writing a link buyer's guide?

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Is the search interface key to user experience?

Google has one of the most basic interfaces on the web. In fact, the simplest pages on Google are their most profitable with most of the revenue coming from search pages and comparatively little arriving from maps, video, Gmail etc

The new Search Me search engine promises to deliver a new kind of interface and the developers no doubt hope to gain market share as a result.

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How to launch a new website - post launch

In the early stages it is very important to monitor your site's reputation using something like Google Alerts or even a paid solution.


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