Posts tagged with Apps

Argos' Xmas gift finder app reviewed

Argos launched its Christmas gift finder this week, with a swipe to like app for mobile and desktop. 

The app has been soft-launched, and received more than 300,000 visits, three quarters of those from mobile devices.

I've been trying the app out.

1 comment
iPhone - Native Apps

Is there a future for native apps?

Recent research seems to casts doubt on the future growth of the once-thriving app economy.

According to Deloitte, almost a third of UK-based smartphone users no longer download new apps in a typical month. This finding has been replicated by Comscore in the US.

Worryingly, Deloitte also reported that nine out of ten users never spend money on apps. Even the seemingly infallible Candy Crush Saga profits are slumping much faster than expected. 

So, has the notoriously short digital attention span already moved on? What are the reasons behind this 'app fatigue', and are there any implications for the place of native apps in future business models?

3 comments
mticketing

Mobile ticketing for buses: why generational relevancy matters

Customer experience is about relevancy.

Many providers of services are finding that generational relevancy is a new factor they need to consider and one that likely requires a good deal of investment.

It's not prudent to avoid investment and hope that being a second or third mover will keep your digitally-demanding customers just sweet enough.

The fact is, if you improve the customer experience without even changing the service you provide, customers will be happier. They'll think they're getting more for their money and they are.

I'll give an example. First UK Bus introduced mobile ticketing in spring 2014. There's an mticket app on which tickets can be bought, stored and activated. For those of you not in the regions of the UK, these buses were often cash only (smart cards, similar to London's Oyster, are yet to be rolled out).

Here's why this mticketing works and why more companies should be moving sooner.

4 comments

iPad app review: Manchester City's digital ambition is clear to see

Manchester City is at the forefront of digital in the footballing world.

We've written about MCFC a lot and found there are plenty of clubs that are way behind. That's understandable, given the gulf in finances between some teams.

What City does very well in this new iPad app is to create an experience that's about football (duh!) and content and is enjoyable to use. It befits the sport and should please the fan.

Plenty of rival apps don't allow you to watch highlights (without paying) and don't put enough effort into editorial, preferring to concentrate on monetisation.

Let's take a closer look at the City App.

1 comment

The new Google Analytics iOS app: a review

Google released its first analytics app for iOS at the end of July, which follows on from the release of a new Android version in June.

As someone who has been pinching and zooming to view our site's stats on a mobile browser, the new mobile app is more than welcome.

So how well does it work? And how does it compare to the desktop features? 

0 comments
cash free buses in London

Payment is all about convenience: where does that leave the mobile?

Payment is kicking off again.

London buses are now cashless. CaixaBank and Barclaycard have both launched contactless payment wristbands.

This begs the question – can mobile muscle in further on in-store payment and loyalty, or is the opportunity disappearing?

0 comments
voxel logo

Start Me Up! Voxel: try mobile apps before you install them

Voxel places mobile apps in the cloud, enabling users to try them within ads, before they choose to install.

With mobile app advertising continuing to increase, not least on Facebook, I spoke to David Zhao, CEO of Voxel, about the company's challenges and goals.

1 comment
deep linking

Start Me Up! URX: deep linking for mobile apps

Mobile and customer experience are perhaps the hottest topics in digital at the moment.

Deep linking allows a user to click a link on the mobile web and be served content from within a native app. John Milinovich is CEO of URX, a company providing deep linking technology.

We caught up with him to ask him a few questions about the project and its goals.

0 comments
paid apps

The rise of freemium apps

The freemium model is in the ascendancy when it comes to apps.

Paid apps peaked in 2013 according to Jon Reynolds, CEO of SwiftKey. SwiftKey provides an app bringing smart prediction technology to your mobile keyboard and, indeed, has itself gone down the freemium route.

The app used to cost $4 and was consistently in the paid charts, now it's free to download, with in-app purchases available.

So, what are the reasons for and consequences of the rise of freemium apps?

1 comment

Have responsive and adaptive design made the app vs mobile web debate irrelevant?

A few years ago, there was much debate around the best mobile solution for businesses: native apps or stand alone mobile sites

To summarise the argument, apps allowed more functionality (geo-location, barcode scanners etc), while mobile sites had the advantage of appealing to the casual mobile searcher, and across a range of devices. 

As iOS devices dominated the mobile web back then, an app was often the best solution, but this is no longer the case. 

Now, thanks to responsive and adaptive design, as well as HTML5, mobile sites can offer many of the same features as apps. 

So does this mean apps and stand-alone mobile sites are no longer needed? 

9 comments
BLAP

Start Me Up! BLAP for painless mobile conference calls

Conference calls are boring and what almost makes them interesting is how painful they are. Except it doesn't make them interesting, it makes them painful.

Pain is not interesting. That's why I thought it would be good to feature a conference call app in Start Me Up. 

The app calls participants, it isn't VoIP, gives you local numbers and can be used on your network minutes or as PAYG with the platform. That makes it worth taking a look at.

It's called BLAP, and you can read on for more info, or to find out what it's like working in a startup in this competitive arena.

0 comments

Eight inspirational examples of mobile innovation from Asia

If you are looking solely at Western countries for new mobile innovations, you are looking in the wrong place.

Asia is where to look for new and interesting insights into our mobile future.

China and India, in particular, with their large populations and geographies are seeing new mobile innovations take off. We can learn a lot from Asia, which is the largest mobile market in the world.

Here are just a few examples...

7 comments