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This week's stats include YouTube ads, emojis and email, product descriptions, digital budgets and much much more.
They're funky, because I've run out of good adjectives.
For more statistics to build a business case or simply impress your friends, see the Internet Statistics Compendium.
There's a lot to know about paid search advertising.
To mark the release of Econsultancy's newly updated PPC Best Practice Guide, I've pulled together a brief intro to KPIs, budgets and resourcing for paid search.
The full guide is more than 350-pages long and includes the basics of setting up a campaign, to more involved cross-channel strategy.
I’ve just realised there will only be two or three more of these digital marketing stats round-ups before Christmas.
No doubt your office is already filled to the brim with forced enjoyment and every last ounce of festive fun has been beaten out of your heart before the first week of December has finished.
It’s nearly ‘that time’ of year again. So what are the key things to consider if you’re still putting the final touches to your digital marketing strategy for the holiday shopping season?
Welcome to another exciting edition of the weekly Econsultancy US digital marketing stats round-up.
This time we’re going to be delving into the rise of Instagram as a marketing tool, the increasing investment in data analytics, Bing’s surprising profitability and much more.
In the local search sphere, one of the most important aspects of an establishment is its unique identifier, commonly known as NAP, which stands for Name, Address and Phone.
For the digital marketer, the most interesting event on this day in 2009, was the launch of Bing (not The Crazy Frog about to reach number one)!
Bidding strategy is crucial to success with paid search, and one of the most vexing questions companies often grapple with is whether they should bid on brand terms.
As digital marketing has matured, integrated search has become even more important and wide ranging.
Integrated search has traditionally referred to a tactical and strategic balance between natural search (SEO) and paid search (PPC), but with the proliferation of multichannel behaviour and the use of mobile friendliness as a ranking signal, the term has become somewhat broader.
Mobile and desktop paid search ads vary wildly in terms of the use case and the UX.
Fewer ads are displayed on the mobile screen and advertisers have less copy to work with.