{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.

No_results

That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.

Logo_distressed

Sorry about this, there is a problem with our search at the moment.
Please try again later.

Posts tagged with Bing

chart

10 funky digital marketing stats from this week

This week's stats include YouTube ads, emojis and email, product descriptions, digital budgets and much much more.

They're funky, because I've run out of good adjectives.

For more statistics to build a business case or simply impress your friends, see the Internet Statistics Compendium.

0 comments
click

PPC: a beginners' guide to KPIs, budgets & agencies

There's a lot to know about paid search advertising.

To mark the release of Econsultancy's newly updated PPC Best Practice Guide, I've pulled together a brief intro to KPIs, budgets and resourcing for paid search.

The full guide is more than 350-pages long and includes the basics of setting up a campaign, to more involved cross-channel strategy.

1 comment

14 exciting digital marketing stats we've seen this week

I’ve just realised there will only be two or three more of these digital marketing stats round-ups before Christmas. 

No doubt your office is already filled to the brim with forced enjoyment and every last ounce of festive fun has been beaten out of your heart before the first week of December has finished. 

1 comment

Five digital marketing tips for retailers this Christmas

It’s nearly ‘that time’ of year again. So what are the key things to consider if you’re still putting the final touches to your digital marketing strategy for the holiday shopping season?

0 comments

Seven of the most interesting US digital marketing stats we've seen this week

Welcome to another exciting edition of the weekly Econsultancy US digital marketing stats round-up. 

This time we’re going to be delving into the rise of Instagram as a marketing tool, the increasing investment in data analytics, Bing’s surprising profitability and much more. 

0 comments
local-citations

Citation inconsistency and its impact on local SEO

In the local search sphere, one of the most important aspects of an establishment is its unique identifier, commonly known as NAP, which stands for Name, Address and Phone.  

2 comments
Google local pack

10 essentials for local SEO success

In this blog I explain 10 recommendations for your local SEO program, based on research and my own experience of planning and implementing local SEO strategies for B2B and B2C retailers.

11 comments

Bing: the search marketer’s secret weapon

For the digital marketer, the most interesting event on this day in 2009, was the launch of Bing (not The Crazy Frog about to reach number one)!  

1 comment

Should retailers and travel firms bid on brand terms? Bing says 'yes'

Bidding strategy is crucial to success with paid search, and one of the most vexing questions companies often grapple with is whether they should bid on brand terms.

2 comments

Bing's Mobilegeddon is coming soon

Google's Mobilegeddon forced many companies to evaluate their mobile strategies, and while Google's mobile updates aren't perfect, the message to companies is clear: provide decent mobile experiences, or else.

0 comments

Four key trends from our Integrated Search Briefing: Digital Cream 2015

As digital marketing has matured, integrated search has become even more important and wide ranging.

Integrated search has traditionally referred to a tactical and strategic balance between natural search (SEO) and paid search (PPC), but with the proliferation of multichannel behaviour and the use of mobile friendliness as a ranking signal, the term has become somewhat broader.

0 comments

Are these the three most important mobile PPC metrics?

Mobile and desktop paid search ads vary wildly in terms of the use case and the UX.

Fewer ads are displayed on the mobile screen and advertisers have less copy to work with.

5 comments