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My overwhelming feeling after watching a whole bunch of Christmas adverts is that brands aren't really sure what approach to take.
Have they misjudged the consumer of 2016? Let's start with John Lewis...
Well, consigning the events of yesterday to near-forgotten history, John Lewis has this morning released its 2016 Christmas ad.
This year a Snapchat campaign will run alongside.
Below, I've included the ad, a recording of me through the lens, and John Lewis' email creative, for your delectation.
It's nearly that time of year again.
Time for John Lewis to make us cry Yuletide tears of sentimentality (and get the urge to panic-buy a few gifts).
We're getting to the part of the year where people start to moan about tinsel appearing already in stores.
Retail was ever this way - preparation is everything.
Here are five search marketing tips for the holiday season, to get ahead of the game.
We've got a fine roundup of digital stats for you this week, including news on mobile app install ads, supermarket click-through-rates, social buy buttons and brand disclosure.
Before we get down to business, don't forget to check out the Internet Statistics Compendium for more.
What tactics can retailers use to make the most of seasonal shopping opportunities?
Autumn/fall is now upon us. And although Christmas might seem a long way away, some shoppers are already stocking up with gifts for the festive season.
We’re halfway through January already, which means it’s basically nearly Christmas again, which is exactly why we’ve got, among other things, even more holiday season digital marketing stats for you.
Oh stop complaining.
We’re trying to educate you through the medium of data so that next Christmas you can smash your targets out of the park.
You should be out in the streets cheering our name. Or something...
It’s Christmas Eve, which means that our blog traffic will have reached the end of its death spiral as the last remaining stragglers finally leave the office and head off to see their loved ones.
In order that our cherished audience doesn’t miss out on any digital marketing gold while they're celebrating Christmas and the New Year, we’ll be signing off until January 4.
That’s right, no new posts or Daily Pulse newsletters for an entire week.
This has the added benefit of protecting our own egos from the harsh reality of the holiday period pageview stats.
For those of you looking for something more from your Christmas campaign than a cynically tear-inducing clip of an old and lonely man completely disregarding the laws of physics, these Christmas experiential marketing campaigns are for you.
From a beer-dispensing Christmas tree to a bank made entirely from gingerbread, there is plenty to get inspired by here.
Well this is rather exciting. The final stats round-up before we all (sort of) detach ourselves from the digital marketing ecosystem and play that wonderful annual game of seeing how close we can get to actually eating and drinking ourselves to a fat and happy death.
So it is with pre-near-fat-and-happy-death levels of pleasure that I present to you some of the most interesting digital marketing stats we’ve seen in the past week.
Consumer expectations have changed dramatically in recent years, and customer loyalty is at an all-time low.
People will simply seek out not only the best deal but also the most satisfying customer experience, so online retailers must do everything they can to remain competitive.
We so very rarely see quirky or 'marmite' video creative where brands are perceived to be taking a risk.
That's especially true in the holiday period, when most brands tend to sprinkle some glitter over their ad campaigns, or add some warm humour (daft at a push, e.g. Lidl).
This is partly why Robert Dyas' new commercial has made such a big impact, with more than 400,000 YouTube views in its first weekend.