Posts tagged with Dmp

68% of marketers believe DMPs are key to future of programmatic marketing

Our new report titled The Role of DMPs in the Era of Data-Driven Advertising shows that data management platforms (DMPs) are playing an increasingly important role in supporting effective marketing.

The research was part of a new Modern Marketing Actionable Insights Series launched in partnership with Oracle Marketing Cloud. It aims to find out why companies are introducing these increasingly influential technology platforms and the challenges which prevent them being used to maximum effect.

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Five things to expect from a DMP

DMPs all look very much the same at first glance, but there is a ton of nuance when you dig deeper.

Here are five things you must consider when evaluating the data management technology of 2015.

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Online advertising survey publishers

Publishers embrace real-time bidding as data takes centre stage: new report

Publishers are increasingly embracing real-time bidding via exchanges and SSPs, according to a new Econsultancy report. 

Our Online Publishers Survey Report also shows how more publishers are using data to improve the effectiveness of advertising.

Here are a few tasters from the new report...

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Death of the digital agency: Redux

Last year, I wrote that the digital agency was dead. I was mostly talking about how platform technology was going to knock a lot of digital media agencies out of business. In a world where over five trillion banner impressions are available every month, I argued it was simply too much for humans to navigate through the choices and wring branding effect and performance out of campaigns.

Well, digital media agencies are still around—but they continue to lose share to platforms as the amount of programmatically bought media increases. With RTB-based spending estimated to rise at an annualized rate of nearly 60% a year, according to market intelligence firm IDC, we could see as much as $14 billion in spending by 2016, or 27% of total display spending. Looks like the machines are slowly taking over.

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I fought Facebook, and Facebook won

How can you make the most of the power of platform economics to drive success? Learn what to look for in a platform. 

Last month, I wrote about my unfortunate experience with Facebook, which took it upon itself to broadcast my entire Spotify listening experience to the world, seemingly without my knowledge or permission.

This aggravated me to the point of proclaiming, quite publicly, that I was going to “commit Facebook suicide” and end my relationship with the social media behemoth. It turns out that is easier said than done.

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Three reasons why the digital display ecosystem will fail

Here are the three reasons most of the companies within Terence Kawaja's display advertising landscape map will fail, and the three types of companies that will win big.

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Why Real Time Bidding is more important than you think

Getting RTB (real time bidding) right is the key to success for many of the companies in the digital media ecosystem.

This post explores the trends in real time bidding to look for over the next 18 months as systems provide more premium inventory; enable private exchange buying; move beyond display into other digital media types; and provide immediate buying opportunities.

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