Posts tagged with Google

Google Analytics will soon be able to answer questions in plain English

"How did traffic from search change year-on-year in June?"

In the coming weeks, Google Analytics users will be able to ask questions like this and have them answered in seconds thanks to natural language processing (NLP) and machine learning (ML) technology Google is integrating into its popular analytics platform.

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Ads.txt, a new standard for fighting inventory spoofing & unauthorized sellers: What you need to know

At the beginning of this month, the IAB's Tech Lab announced the release of the final Version 1.0 specification Ads.txt, which aims to help prevent inventory spoofing and unauthorized sellers.

Here's what publishers and advertisers need to know about Ads.txt.

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How Europe's $2.7bn Google antitrust fine could impact the internet economy

On Tuesday, the European Commission (EC) announced that it is levying a $2.7bn fine on search giant Google for abusing its dominant search position to illegally favor its own vertical shopping search offering, Google Shopping.

In explaining the record fine for breaking EU antitrust rules, EC Commissioner Margrethe Vestager stated:

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Survey reveals the most disliked ad formats

In 2004, Neilsen Norman Group (NNG) conducted a survey to determine which ad formats internet users in the U.S. disliked the most.

More than a decade later, it decided to revisit its survey and see what has changed given the considerable changes in the digital advertising ecosystem.

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Screenshot of Google Site Search page comes with the warning “Google has discontinued sale/renewal of the Google Site Search since Apr 1 2017. The product will be completely shut down by April 1, 2018.”

Site search after Google – the clock is ticking to find a replacement

Websites big and small are (or should be) re-evaluating their search strategy, as Google turns its back on site search.

Both Google Search Appliance (for bigger sites and enterprise search) and Google Site Search (for smaller sites) are now on the way out.

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contributor

Google Contributor: What you need to know

With annual advertising revenue exceeding $60bn, Google is one of the companies that stands to lose the most from the rise of ad blockers.

Recognizing that ad blockers are here to stay, Google is trying to make sure it has a seat at the table and can influence the ad blocking ecosystem. For instance, it joined the Coalition for Better Ads last year, and just announced it is preparing to build an adblocker into its Chrome browser that will remove ads that don't meet the Coalition's standards.

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What marketers need to know about Google Attribution

Despite the fact that it has been a priority for years, attribution remains one of many marketers' biggest challenges.

Now, Google is trying to change that with the unveiling of a new attribution offering called Google Attribution.

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Is it too early to predict that Amazon will win the voice-controlled speaker market?

Voice-controlled speakers are one of the primary interfaces through which consumers are interacting with voice-based intelligent personal assistants.

Therefore it's no surprise that two of tech's biggest names, Google and Amazon, are battling to control the market for these devices.

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Research: Three ways leading marketers are using measurement to grow

Econsultancy has conducted research in partnership with Google looking at how enterprise brands are responding to the challenge of measurement in a mobile, multichannel and multidevice world. 

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Streams app

Six fascinating ways Google is innovating in healthcare

Alphabet subsidiaries Verily Life Sciences and DeepMind Health have announced some of the most exciting digital and tech projects in healthcare over the past year.

I've rounded up six of the most intriguing, including apps, hardware and data management.

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Driven by mobile, digital overtakes TV in US ad spend for the first time

The Interactive Advertising Bureau (IAB) this week released its numbers for ad spend in the US in 2016, and for the first time since the organization began tracking digital ad spend in 2004, spend on digital ads has surprassed spend on television ads.

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Five keys to managing your online reputation in Google search

Managing your online reputation in search is not something you can leave to chance. What are the key things you should consider?

UC Davis (part of the University of California) is an example of what happens when things go wrong: the school was reportedly forced to spend $175,000 to help clean up negative references about it that appeared online after an incident when student protesters were sprayed with pepper spray by campus police.

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