Mobile is now more important than desktop (I posit). You only have to look at Google’s recent changes to see that change is irrevocably afoot.
Tom Loosemore, Deputy Director at GDS, pondered yesterday whether a significant landmark, mobile devices bringing more traffic than laptops and PCs, is near.
There’s some great stuff in his blog and I thought I’d have a look around to find some additional evidence and perhaps even make the bold claim that mobile traffic is already in the majority!
See what you think and I’d love you to add some stats from your own site to the comments below, allowing us to make a more reasoned evaluation still.
If you weren’t aware, Google does indoor maps. If you were aware, you may not have known of the extent of the buildings that have been mapped already. You can view a list of over 10,000 buildings that have been mapped, here.
Users can upload their own building plans, as long as the building in question is public and there’s no problem with copyright or secrecy.
Uploading a building map of your stores, much like John Lewis and House of Fraser in the UK and Bloomingdale’s and Macy’s in the US, is probably a great idea. I’ve previously discussed the smartphone user journey, and indoor maps can slot right in to Google’s domination of that journey.
Even those who aren’t looking for anything specific on their phone, i.e. passing trade, might be tempted by maps. Certainly, if there is any pedestrian traffic outside of your stores, the extra detail may persuade potential customers to step inside, especially if there’s a marker on café, toilets, sportswear, perfume etc. (although the user has to be fully zoomed in to see the indoor map).
The initial benefit, of course, is that lost and tech-savvy customers (teens is likely to be a big demographic) can find their way to whichever desk or concession they need, once inside.
To some shoppers, the idea of needing a Google Map to find the toilets in a supermarket is a bit demoralising – surely we don’t need tech so far engrained in our lives? But, with malls, out of town shopping centres and bigger retail stores a trend that hasn’t abated, I think in retail there’s a good case for indoor maps.
And there are lots of good uses outside of retail, too. Let’s take a look at some of the best uses of indoor maps, taken from Google’s case studies.
Thanks to a 10 day ban from Google, the lyrics website Rap Genius saw an 80% plummet in its daily traffic over Christmas.
The site has now been restored to the Google SERPs, but at what cost? Here I’ll take a look at what Rap Genius did to incur such a punishment from Google and what lessons or warnings your website can learn from this?
I’ll also answer the question, what the hell is Rap Genius?
2013 saw many changes that affect the role of the SEO, most of which were instigated by Google. Some were good, some not so good.
The final removal of keyword referral data was the most obvious inconvenience for SEOs, but Google has also been busy tweaking its search results page, with more prominence for paid ads.
I've asked a number of SEOs for their views on the least welcome changes from 2013, as well as their hopes for the next 12 months. Please let me know yours in the comments.
Wikipedia has been one of the success stories of the internet, growing rapidly to become the de facto reference site for many people.
There are more than 4.4m pages in the English language edition alone, and it is still growing at the rate of 771 new pages every day.
How can its impact benefit digital marketers?
Google just can't stop fidddling with its search results. When it's not making major algorithm changes, there's the numerous tweaks to presentation of results.
But are these changes benefitting end users? Or should it just stop messing about so much?
The answer seems to be a bit of both. Google does have to keep people using its search engoine, and providing the best user experience is how it can do that.
On the other hand, blurring the line between ads and organic results is not good UX, but about increasing revenues...
It's been another eventful year in search, mainly thanks to Google, and the role of the SEO has changed, even in this short time.
We've had Penguin 2.0, the under the radar Hummingbird update, as well as the removal of the last remaining keyword referral data.
I've been asking folks in the industry about their thoughts on SEO in 2013, and the most significant events over the past 12 months....
While Hummingbird has been much discussed, not many people understand it yet, or appreciate its benefits because it isn't an obvious feature of Google search. If you want to try it, go to Google on your smartphone and click on the microphone to activate a voice search.
For a bit of fun, say 'Tottenham Hotspur'. Google will search for the greatest team in the world (guest opinion - Ed), and then read out an up to date fact, perhaps the latest result and information about the next match.
Next, click the microphone again and ask a related question, such as 'how old are they?' Google will then show you the Wikipedia information about the club. Ask another question, such as 'where do they play?' and Google will show you information about White Hart Lane.
So, that is Hummingbird in a nutshell - a clever way of linking queries so that, instead of starting each search from scratch, Google can show you more pertinent information related to your previous search.
Google is seemingly involved in a never-ending battle to fight spam and underhand SEO tactics affecting its search results.
In 2013 we've had several updates and warnings, Hummingbird being the most obvious, but what will Google target next?
I have a few ideas on this, and I've also asked SEOs for their views on the areas where Google is likely to focus...
In 2012, 36% of advertising spend in the UK was on digital. This is up from 19% in 2007.
This statistic comes from OFCOM’s 2013 International Communications Market Report, revealed today.
The UK also spends a higher share of its advertising budget on digital than the rest of the world.