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Google Accelerated Mobile Pages entered the world on February 23rd, a day earlier than expected.
If you have been a little dozy for the past few months, here's a quick skill pill to bring you up to date.
No doubt you’re all aware by now that Google is removing ads from the right-hand side of its search results pages (SERPs).
Ads will now only appear at the top and bottom of SERPs.
To give some context around what this means for search marketers, we asked several experts for their take on why Google made this decision, and also how marketers need to adjust their PPC campaigns as a result.
It seems financial muscle doesn’t always translate into online success.
A recent analysis of the US personal finance sector has revealed that a popular price comparison site outperforms all mainstream banking and credit institutions when it comes to organic search.
Another startup with a silly name? Sounds like something I’d like to get my teeth into.
For the uninitiated among you (where have you been?), DuckDuckGo (DDG) is a private search engine that has seen exponential growth since its inception a few years ago.
So why should you care?
Forward-thinking PR agencies are quickly learning that by adding comprehensive search engine optimisation (SEO) to their range of services they can differentiate themselves from their competition and deliver significant additional value to their clients.
Sounds like a buzzword, but actually makes a lot of sense. Data visualization is the art of presenting often complex datasets in a visually engaging way.
The hope is that presenting data in this way will make it more engaging and easier to understand, so it’s particularly helpful in terms of speaking to clients or internal stakeholders.
With this in mind, I’ve brought together 14 of my favourite data visualization examples from across the web.
Google's unabridged Page Quality rating guidelines were released in November 2015.
Whilst some outlets covered this at the time, I thought I'd do so in purely practical terms.
So, here's a very simple checklist, based on Google's approximation of highest and lowest quality content.
It by no means covers everything in the guidelines, but references those bits that caught my eye.
The explosive emergence of price comparison websites and money advice websites has made for grim reading for many traditional banking brands.
But, are these brands starting their digital fight back and seeing positive movement in their favour?
Effectively marketing a mobile app might be one of the most difficult tasks a marketer can face.
Research has shown that a quarter of mobile apps that are installed are never even used, and churn can exceed 50% for those that aren't used twice within the first 12 hours after download.
If questions lingered about Google's commitment to lead gen, the world's most popular search engine answered them this week with the launch of Google Compare for mortgages.
The service, which helps consumers shop for a mortgage from multiple lenders, was announced earlier this year and is now available in California. Google plans to launch in other states soon.
I was going to write a post titled 'Google Voice Search: What does it mean for marketers?'
But then I realised it would be apt to sum up Google's update with as few written words as possible.
From Facebook's new 360-degree videos, which are now available to select brands as a new ad format, to Snapchat's new Sponsored Lens offering, which allows brands to add custom filters to the Snapchat experience, marketers today face a constant stream of new ad products.
This is both a blessing and a curse.