Posts tagged with Hr

How social media can help with recruitment

If there is one thing job candidates are becoming better and faster at, that’s gathering information on social media about companies they might want to work for. 

From friends of friends who work at an organisation, to Instagram photos showcasing glimpses of company’s culture & life, there are a number of ways for recruits to find out more about their future employer.

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Introducing the Content Marketing Team Matrix

A few months ago I created the Periodic Table of Content Marketing, to provide a handy – and hopefully helpful - cut-out-and-keep guide for content professionals.

The table was both practical and tactical, which resulted in more than tens of thousands of shares, and hundreds of thousands of views. I remain humbled by its popularity, and the feedback I’ve had since I published it. 

Since then I’ve been asked many questions, of which two stand out: 

  1. Why does ‘content strategy’ only have one element dedicated to it?
  2. What kind of skills does a content team need?

To answer the first question, it’s simply that content strategy is such a big subject that it merits a table of its own, or something similar. There is much to be said about audiences, legacy content, global vs local approaches to management, team workflow, brand guidelines, and countless other important things. Watch this space.

The second question is one close to my heart. 

Since 2006 I’ve had the pleasure of assembling a marvellous team here at Econsultancy. We box well above our weight – there are only six of us on ‘Team Content’ yet we’re averaging more than a million stories read a month. Not bad, for a niche blog.

But what would a content team look like if I were to assemble one from scratch today? What skills are required in 2014, in the post-social, content marketing, mobile age? What is the perfect recipe for success?

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culture

Is it possible to change company culture?

The average lifespan of a top 500 company is shorter than ever. Despite this damning evidence of the inertia of big organisations, we surely must assume it is possible to change company culture.

Arguably there are some organisations that have done it, with Government Digital Services the current poster child for digital transformation. There are many more that have failed.

So, how is it done?

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digital retail

The digital talent shortage in retail careers

The simplest question in a changing retail environment remains 'how do companies meet customer expectations?'.

Many customers have digital expectations. Accordingly, companies must be digitally fluent or risk alienating the customer.

Having all of a company's digital knowledge within an ecommerce team is no longer sufficient to keep up. Digital knowledge is needed in marketing, merchandising, the supply chain, customer service, HR, PR and beyond.

With a limited pool of digital talent so quickly snapped up by pureplays and companies willing to attract with high wages, it's hard for retailers to simply employ 'digital staff' to plug these gaps.

Shop.org, the digital side of the National Retail Foundation (NRF) has written an open letter to retail CEOs about perfecting the talent mix, and much of it echoes what we've been writing on Econsultancy.

So what can CEOs do to address this talent shortage?

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branding

25+ tried and tested tips for building your personal brand

So, you want to get noticed, earn respect, fans, more money, more sales. You want to pepper the web with your beautiful little avatar in search of career development.

You want to become a brand that stands for something.

Well, it’s surprisingly easy to do this, with time and effort made in the right places. So I thought I’d write up a checklist showing how to go about it.

Some of this is going to sound like best practice for a PR person, but essentially that’s the task in hand. Being as visible as possible is the best part of building a personal brand.

NB: this is aimed more at those fairly new to the world of marketing, but there's a few presumptive tips for those already established.

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Lyle & Scott

Can you find a CEO on social media? Lyle & Scott hopes so

British fashion brand Lyle & Scott is looking for its next great leader, a new CEO.

To do this, shunning traditional recruitment methods, the company is using social media predominantly, linking to a microsite to attract the right person.

Will we start to see this kind of recruitment process more and more? Those at Lyle & Scott think that to find the right candidate, one has to mix things up a bit, and use a selective medium, symptomatic of the candidate one is looking for.

Let’s take a look…

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singtel logo

Company culture: what can we learn from SingTel, Asia's leading telco?

How many big organisations are actually good places to work? How many are changing their organisational structure and creating an ethos of transparency?

SingTel seems to be one of the companies undergoing big changes whilst trying to maintain a distinctive company culture (distinctive in being amenable to the workforce). I've been secreting myself in far corners of its website, and digging up interesting truffles of culture.

In plain English, here's some great PR from SingTel's site about company culture and digitally led change. It is to be admired by all of you currently undergoing a change in business structure, strategy, or even identity.

NB. This post might seem like a big advert for SingTel. But, I'd simply like you to show you the messaging on SingTel Group's corporate and recruitment pages, and explain why I think this sort of thinking is quietly revolutionary.

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digital transformation

Holes, pegs and grease. HR’s view on digital transformation

Last week at Econsultancy London we held a roundtable discussion with some HR and L&D folks. The topic was digital business…GO!

Of course, it was Chatham House rules, but I thought I’d sum up some discussion points and some potential glints of light at the end of the tunnel, for big orgs seeking that holy grail, ‘Digital Transformation’.

Each business has different challenges and needs, but some of the following issues struck a chord.

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A bookmarkable guide for digital marketing newbies

The list below includes links to useful resources that you or new staffers can read in month one of a career in marketing. The list is my idea of what is most important or most eye-opening for those beginning their careers.

I’ve been working at Econsultancy London for three years. When I started I didn’t know what the acronym ‘SEO’ stood for. Our recruitment policy has since been firmed up, but the complexity of working online has increased.

Hopefully, whatever your industry or business size, you can read and bookmark this post, or pass on to new colleagues.

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You (probably) don't need a rockstar engineer

If you work in the tech industry, you've probably heard somebody lament just how difficult it is to find "good" engineers these days.

Thanks to the booming internet economy and the fat wallets of companies like Google and Facebook, it's a good time to be a software engineer. There are more jobs than viable candidates, salaries and benefits are high as a result and the best engineers have no shortage of opportunities to work on interesting things.

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The importance of supporting employees in social media

Corporate communications has the double challenge of communicating internal messages while ever building the company brand. A third challenge presents itself when corporations implement company-wide social media initiatives because employees need more direction for a united, consistent result. 

How can corporate communications help employees help their company by using social media in a united, consistent way?

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Seven Silicon Valley benefits and perks your company might want to avoid

When it comes to building a successful business, many companies, digital and otherwise, look to Silicon Valley for cues. And why shouldn't they? The region has been a source of incredible innovation for decades and in the past has produced some of the most successful companies in the world in recent years.

But what has worked in Silicon Valley isn't guaranteed to work outside of Silicon Valley, and when it comes to employee benefits and perks, companies should think carefully about what Silicon Valley innovations they adopt.

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