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Posts tagged with Magazines

Google Fast-Flip can help media brands. But will it stick?

Google has long been trying to dissuade publishers that it is a parasite leeching revenue off of their hardwork. And this fall, the company is putting its money where its mouth is.

Last week Google announced a micropayment system that could help publishers monetize content. And this week, the search giant has introduced its first revenue sharing agreement with publishers: Google Fast Flip.

The new format will start aggregating content from about 40 publishers in a format reminiscent of offline reading — and share the advertising proceeds with content creators.

This is a big shift for Google, but it makes sense for the company to create new ways of viewing news online. Publishers are frustrated with their lack of revenue online and eager to change the business model of sharing Internet content.

If newspapers succeed in their reboot and come up with a successful way to make money off the web, Google wants to get a piece of the action. It's just unclear what model will actually stick.

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Anatomy of a re-branding: The Economist

Back in July I wrote about the planned re-branding of The Economist. It was a risky move because The Economist is a magazine with a sterling reputation and an affluent readership. Two months on, the full strategy behind the re-branding has appeared online. 

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Q&A: BusinessWeek.com Editor-in-Chief John A. Byrne

Journalism on the web requires a new way of thinking. As editor-in-chief of BusinessWeek.com, John A. Byrne is responsible for guiding the BusinessWeek brand on the web.

In this exclusive interview Byrne, who was previously editor-in-chief of Fast Company and is the author of eight books, talks at length about BusinessWeek's strategy for engaging readers and managing BusinessWeek's web brand.


Q&A: Rex Hammock, Founder & CEO of Hammock Inc.

There's a lot of talk about the future of magazines, and print media in general, because there's a lot to talk about. When it comes to discussing what the future holds, Rex Hammock is one of the guys you want to speak to.

He's a veteran "magazine guy" who co-founded the Custom Publishing Council, served as a director of the American Business Media trade association and is today the CEO of custom media firm Hammock Inc. His recent guest column in Publishing Executive entitled "9 Things I've Learned About Magazines by Blogging" piqued my interest so I decided to ask Rex about the state of the magazine industry, what the internet means to print publishers today, the pay walls that are coming up and what blogging might look like a decade from now.


The Economist launches a massive ad campaign - but is that a good thing?

The Economist launches massive ad campaignToday it was announced that the London-based current affairs/economics magazine The Economist is launching a far-reaching ad campaign aimed at broadening its readership. It's a unique title in a unique position with an equally unique readership. But an ad campaign could spoil that...