Posts tagged with Mobile

Nielsen - websites need mobile versions

mobile website usabilityThe mobile user experience on most websites, even when accessed on the best devices, leaves a lot to be desired, and companies need to optimise their sites for the small screen.

This is usability guru Jakob Nielsen's verdict in his latest Alertbox column, and having accessed a lot of websites on mobile recently, it's hard to disagree with this point of view.


Mobile app review: Telegraph on iPhone

The Telegraph released an iPhone app last week, the first to be developed by any of the UK's newspapers, though others will surely follow. 

In an area where few of the UK's newspapers excel, The Telegraph had one of the better mobile versions of its site, so has it managed to create a decent iPhone app?


Mobile wifi usage on the rise

Thanks to growing adoption of the iPhone and other smart mobile devices, an increasing number of Americans are logging onto WiFi networks to access the internet on the go.

Growth is heaviest in the heavily metropolitan West and Northeast sections of the country, together with Texas. California led the way with 18 percent of usage, followed by New York with 14 percent and Texas with 8 percent.

The findings come from mobile ad network AdMob's Mobile Metrics Report.

Worldwide mobile ad requests increased 8 percent month over month in January to 6.8 billion, led by double digit growth in Western Europe and Asia, but ad requests remained flat to negative growth in most of North America.


Reevoo improves its iPhone site

I looked at price comparison websites on mobile yesterday, and found many of these sites were not up to scratch,  have not released versions for smartphones, or in many cases have not even developed mobile sites.

Of the five mobile shopping comparison sites I looked at, Reevoo's was one of the best, and has now improved its mobile offering by adding pricing information from retailers. 

Reevoo iPhone site


Are mobile shopping comparison sites any good?

Mobile shoppingFor mobile internet users shopping offline, mobile price comparison sites should provide a useful service, allowing shoppers to look up reviews and see what kind of value they are getting.

Mobile users are using their phones to access product reviews and compare prices when shopping instore, so how well do price comparison sites cater for this consumer behaviour?


Will inauguration be a "Wireless Woodstock?"

Tomorrow's inauguration activities will stretch Washington's mobile networks, very possibly to the breaking point, according to The New York Times.

Crowds in D.C. are expected to number two million (or more) for Barack Obama's big day. It's a pretty safe assumption that the number of mobile devices on will number only slighty less. 


In-store phone users more inclined to buy

Those distracted-looking shoppers who are calling and texting in bricks and mortar establishments aren't just killing time or catching up on messages. 6% of them are more likely to buy, according to a ForeSee Results study.

In “Mobile Apps: The Next Big Thing," the study found shoppers using a mobile device in-store are 6 percent more likely to buy.