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As television audiences shrink, the networks are suddenly very interested in partnerships that bridge the digital divide. That might help explain why a big brand like Bravo TV would announce a partnership with a tiny startup like Foursquare today. And it might just work.
Starting this week, Foursquare will start awarding its users with badges that have Bravo themes when they visit over 500 locations associated with the network. The announcement is just one of many partnerships Foursquare has been quickly announcing, and it is just the kind of thing that networks need to do if they want to connect their television audiences with digital and real world products.
This week Google has brought marketers one step closer to actually tapping into the holy grail of local, mobile advertising with the simple addition of a hot link. Starting Thursday, Google search ads can include click-to-call links.
The look and feel of the ads won't change much, but letting users click on search results gets them one step closer to spending money at those establishments, which is why local businesses are getting excited about mobile advertising.
Apple's big announcement came and went this morning with more than a few surprises and disappointments (including a name that has made some women less than happy). But one unexpected announcement — a price point at less than half expected estimates — leaves a question unanswered. If the iPad only costs $499, is this the end of the Kindle?
Apple is certainly gunning for Kindle territory. After presenting the odd juxtaposition of Steve Jobs standing in front of a Kindle today, the Apple founder took a jab aimed directly at the heart of Amazon's e-reader business.
57% of merchants see online fraud as the greatest threat to their business, while they expect to lose an average of 1.8% of their income to fraud.
This is one of the findings from Cybersource's 2010 UK Online Fraud Report, which surveys consumers and retailers about how fraud affects their business and shopping habits.
Italian fashion retailer Yoox.com runs online stores in Europe, North America and Japan, with a global average of 5.9m monthly unique visitors.
I recently came across the Yoox.com mobile site, which looks to be a good example of how to do mobile commerce. I've been taking a closer look at the site...
Location sensing within mobile devices is reaching a new phase of development and distribution. This new phase, now commercially available for augmented reality developers, delivers powerful local search solutions.
Rob Jonas, who was Google’s director of strategic partnerships for Europe, recently left the company to join mobile advertising network InMobi and establish a London office.
I've been talking to Rob about his reasons for joining InMobi, and the mobile advertising market in Europe..,.
Augmented Reality is used to intensify the truth, boost accuracy, supplement the concrete, and add-to the existent. It makes mobile local search better than ever before.
Now it's a few weeks after Christmas, a few more stats on sales figures over the festive period have been released by various retailers and research firms.
Google isn't going to let a little failed purchase of Yelp get in the way of its expansion into local mobile advertising. The search giant today added "Near Me Now" fuctionality to the iPhone.
And while results may not be thorough today, Google is providing plenty of incentive to small businesses to sign up with Google local and help the search engine achieve the kind of dominance in local that it has mastered online.
National Rail Enquiries relaunched its website last month, giving the site a much needed makeover.
The site was redesigned by Fortune Cookie, and at first glance, seems to be a massive improvement on the old version with a fresher, cleaner look. How well does it perform for users though?