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Despite the current trend to segment your audience as much as possible it's still easy to overlook the art of meta description writing.
After all Google search still reaches all of your target market and beyond.
Here's a reminder of the important considerations for meta description writing with some examples.
Brick-and-mortar retailers may face challenges in competing online, but pure-play online retailers that think they've won the ecommerce game shouldn't count out their old-school competitors.
In fact, in some product categories, brick-and-mortar retailers are starting to beat out pure-play retailers.
At a conference earlier this year, Hollywood big wig Ari Emanuel suggested that Google could do more to thwart digital piracy by helping to ensure that pirated content doesn't find its way into the world's largest and most popular search engine.
At the time, a Google executive called Emanuel's suggestion "very misinformed" and noted that identifying who owns content is not always an easy task.
But apparently behind the scenes, Google was far more amenable to the concept than it indicated publicly. In a post on Google's Inside Search blog on Friday, Google SVP Amit Singhal announced that the company has launched a new update that may ensure Google's top executives get invites to all of Hollywood's red carpet events.
According to new data, Google +1s have a stronger correlation to high natural search rankings than Facebook Likes, and play a bigger role in a blended natural search strategy.
Digital agency Stickyeyes has looked at the influence of both Google +1s and Facebook Likes as emerging ranking signals using its Roadmap tool, which analyses over 100m ranking signal metrics each month across a 13 terabyte database.
This study looked at over 7,000 URLs that rank in the top 20 positions across multiple competitive sectors in Google.co.uk and correlated their actual +1 and Like counts versus ranking position.
The results suggest that +1s have the strongest correlation with search rankings...
Don't look now but Google+ may not be dead on arrival after all.
On the brand side of things, Google continues to push forward in trying to build an attractive ecosystem. The latest example of that: a new set of Page Management APIs are coming soon.
Is a big part of search's future based on content partnerships?
Earlier this year, Encyclopaedia Britannica announced that it would discontinue producing its annual 32-volume printed edition.
"By concentrating our efforts on our digital properties, we can continuously update our content and further expand the number of topics and the depth with which they are treated without the space constraints of the print set," Encyclopaedia Britannica's president, Jorge Cauz, explained.
Social shares on Facebook and Twitter closely correlate with how a site ranks in Google searches, according to a new study by Searchmetrics.
Facebook activity appears to have the highest impact on rankings, with a Facebook share the most important factor.
Twitter is far behind these values but is still the sixth strongest metric behind Facebook and the number of backlinks.
On Tuesday, Google announced Search, plus Your World.
The deep integration of Google+ results into its search results is perhaps the strongest reminder yet of the fact that Google is competing head on with publishers and other companies. Publishers and companies that hope to achieve top rankings in the company's search results.
When it comes to the former, Google may be considering an interesting approach: penalize pages that it believes have too many ads.
Google may be the world's largest, most widely-used search engine, but that's not all it is. Over the years, through both homegrown projects and acquisitions, the search behemoth has become a bona fide publisher in its own right.
Not surprisingly, this has created tensions between Google and some of the publishers that rely on its SERPs which drive traffic to their websites.
If Google is a publisher, many argue, how can it play fair when it comes to those SERPs?
Google may be the world's most widely-used search engine, but that doesn't mean that it's perfect. Indeed, the past several years have seen a growing number of complaints from users and experts alike relating to the quality of Google search results.
More recently, it appears that Google has focused much of its efforts to improve on weeding out spam and the low-quality content made famous by content farms.
But a new update that the company revealed yesterday shows that Google isn't just focusing on minimizing the amount and prominence of cruddy content in its index.