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With only weeks left before the end of the 2012, most retailers already have their strategies in place to ensure success and growth for their business in the new year.
We've already detailed how retailers in the region are currently, optimistic about overall sales performance, but are still generally neglecting the opportunities found online.
As part of an analysis towards changing this mindset, there are three areas of focus that needs to be considered.
In a recent survey, 98% of Australians cited that they would prefer to make online purchases from local retailers - but a huge 85% are instead turning to overseas stores, in order to secure cheaper prices and better deals.
The findings come from MasterCard’s latest survey, which found that Australians consciously want to support local online retailers and would actively seek them out to make purchases, but only if prices were competitive to those offered by overseas retailers.
Australian retailers are entering into the Christmas season with high spirits, but few expect to see more than 2% of sales from their online channel, according to a new Deloitte report.
The Christmas Retailers’ Survey 2012 found many interesting trends regarding the current state of retail in Australia, yet the key issue within the findings appeared to be that online is still not a top priority for retail heads.
Click Frenzy launched yesterday evening but, as the mainstream press seem to be eager to make noises about, the first few hours were hit by technical difficulties, which many consumers found to be a frustrating experience.
But, what many people are generally overlooking is that there was an unprecedented demand for the event, with reportedly 5% of the Australian population (some 2m users) landing on the Click Frenzy site in the first few minutes – something that seems to have been genuinely unexpected and underestimated.
We caught up with some industry experts on the frontline of e-commerce in Australia, to get their take on the turn of events…
Christmas is just over a month away and retailers should already have their festive marketing plans in action.
Marketing company Responsys has even warned Australian retailers that they only have until November 19 to roll out their competitive offerings or they face losing out to their US counterparts.
A huge online flash sale will be taking place in Australia this Tuesday and already there are predictions it will attract some million shoppers and set a new online sales record.
Event organiser Grant Arnott expects the event to become a national phenomenon and says transactions could amount to tens of millions of dollars for local retailers.
As you may have read recently, Australian businesses have been lagging behind their foreign counterparts when it comes to going online and using social media.
A staggering 62% of Aussie retailers don’t have a Facebook page, 54% don’t use Twitter and don’t plan to change this in the next year, and 72% have no interest in Pinterest, despite experimentation and uptake in other regions.
Lowering the GST threshold will protect local Australian retailers, save jobs and provide the Government with $1.6 billion, according to the many media articles published this week.
The issue of GST has received an almost daily mention across the mainstream press lately, as retailers continue to campaign for a change to the current GST regulations, which currently allow online shoppers to purchase products tax-free from foreign competitors.
Coupons have always been a key advertising tool used to drive consumers into stores, but the online deal space is still somewhat new in Australia.
To better understand the daily deal industry, online competitions aggregator competitions.com.au has put together an interesting infographic which attempts to show the current state of the industry and where it might be headed.
Australia Post will shortly be releasing their free Digital Mailbox in an attempt to future proof their business and step further into the online world.
The Digital Mailbox is part of Australia Post’s $2 billion dollar investment plan to digitise their current operations and it will allow all Australians to securely receive and pay bills, as well as store important documents and communications.
Australia Post will be investing $2 billion dollars into modernising parcel delivery, improving retail networks and launching a new digital mailbox in an attempt to future-proof the business and reap the benefits of the digital economy.
This will be the single largest investment in the history of Australia Post and it comes on the back of the increasing popularity of online shopping, which has raised the demand for package delivery to an all-time high.
Apparently, the short answer to this question is yes.
It seems that Australian businesses are still resisting going online, dismissing social media and refusing to divert their attention and budget away from traditional sales channels.