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Posts tagged with Social Shopping

UK Social Commerce industry benchmark report

Bazaarvoice is excited to sponsor a new E-consultancy study which provides what we believe to be the first benchmark of Social Commerce in the UK.

The report gives rich insight into retailers’ perspective of where the online marketing and e-commerce industry stands today with social commerce, and where it may be headed tomorrow.

Let's take a look at some of the key findings after the jump...

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Zlio partners with Shopping.com

French start-up Zlio, which allows you to create and stock your own online store, has announced a CPC partnership with price comparison site Shopping.com.

The deal will allow Zlio's shopkeepers to earn commission every time someone clicks through to a product on the comparison site, while Shopping.com will benefit from the leads generated by Zlio users.

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Hearst to buy social shopping site

US media group Hearst Corporation is reportedly set to buy Kaboodle, an online community that allows shoppers to bookmark and discover products.

The move, according to the Wall Street Journal, will see Hearst using the site to tap into social shopping and attempting to engage its magazine readers in new ways.

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Tips on producing a shopping comparison feed

The importance of the shopping comparison market is growing, as these sites can generate millions of pounds for retailers. So let's take a look at what you need to consider when creating your product feeds.

First, the big numbers. Shopping comparison engines made between £120m and £140m in UK revenue in 2005. In some sectors, such as consumer electronics, they can drive more than 30% of sales.

It is therefore hugely important to optimise your feed...

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Profits up by 50% for eBay

eBay has announced its second quarter results today, with net profits rising by 50%. Revenue for the auction site was up 26%, though the number of new listings fell by 6%.

The company's net income for Q2 rose to $376m (£185m) while eBay said that profits for the whole of 2007 are set to reach $7.45bn (£3.75bn).

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Auctioning4u to close its drop shops

Auctioning4u, the eBay service provider, has decided on a change of strategy and will be closing its existing eBay drop shops to concentrate on home collection.

Auctioning4u came to the decision after consulting its customers, finding that they preferred the convenience of having their items collected, rather than having to go to a drop shop.

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ValueClick acquires shopping comparison firm

Online ad firm ValueClick is to buy US company MeziMedia, which operates shopping comparison sites, for a price that may eventually reach $352m (£172m).

The eventual value of the deal will depend on whether performance targets are met by 2009, with $100m (£49m) to be paid upfront in cash.

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Admiral backs away from Confused.com sale

Admiral, parent company of insurance comparison site Confused.com, has reportedly decided to end talks over the sale of a stake in the company.

The Telegraph reports that Admiral had received approaches from interested parties about a deal for the site, but was reluctant to relinquish control over its strategy.

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Shopping search engine bags $15m

US shopping search engine TheFind  has received $15m (£7.3m) in third round funding, bringing the total raised by the company to $26m (£12.7m).

Unlike some other shopping search engines, TheFind searches products from as many sources as possible, not just from companies that have paid to be listed, though some sponsored links are included on the site.

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Moneysupermarket.com valued at £1bn in advance of IPO

Financial comparison website has been valued at £1bn in advance of the planned share offering on July 31.

The FT reports that Moneysupermarket plans to sell around 40% of the company's shares to pay off debts and release capital. Shares will be priced at between 170p and 210p.

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Zlio receives £2m in funding

Zlio, the French startup which let its users set up DIY online shops, has announced that it has received $4m (£2m) in funding from Mangrove Capital Partners.

Users of Zlio can personalise and stock their shops from a choice of around 3m items. Affiliate commission is then earned on every sale referred from a Zlio shop.

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The Big Idea Behind Social Commerce

Social commerce helps underscore two important centres of gravity that marketing professionals should orbit themselves around.

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