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It’s an end-of-year list you didn’t know you wanted.
Which brand filled your inbox with corporate clutter? Whose business saw their daily marketing emails lead to the most unsubscribes? Which company’s irrelevant broadcasting made you hit the spam button?
Over the weekend Google released its latest Penguin update, the first in more than a year.
This follows a recent update to Panda, which took aim at thin content and aggregator sites.
I asked Stephen Kenwright, head of search at Branded3, about the aims and impact of this latest update...
Email marketers and brands must be well aware of the existence of 'report spam' buttons on email clients, and the potential risks to sender reputation if recipients press them.
Then there's the new Gmail unsubscribe feature. Though this is likely to be less harmful than the spam button, could help Google distinguish between 'good and 'bad' senders.
Despite these features, and customers' frustration with what they consider to be spam, some unsubscribe processes are just too painful.
I've been clearing out my over-cluttered inbox, and unsubscribing from a few unwanted emails.
While the majority had a one or two click process, others seem to make it as hard as possible...
It’s all change again, Gmail rocks the world of email by apparently making it even easier for a recipient to unsubscribe from legitimate marketing email.
This is a shock to some, especially to those who thought they were safe by hiding the unsubscribe button, deep within the very small print at the bottom of the email.
So, is this going to be a disaster for some email marketers? Or is this new process just a little different from something that first saw the light of day in 2009…..
Matt Cutts made his strongest statement yet on guest blogging, declaring it dead as a linkbuilding tactic.
This does seem to be a broad statement and, as Editor of a blog which accepts (and values) guest posts, Google's policing of the internet can be irritating.
Still, there's no doubt that guest blogging has been hammered as a link building tactic, to the extent that we've become tired of guest blogging approaches.
So how will this affect sites looking to accept guest posts?
Before we get started, I have two apologies to make: one to every company featured in this blog post (my opinion obviously has little bearing on the success of your marketing efforts), and another for writing a post with a wholly negative premise.
In my defence, it’s often a lot easier to run your own emails against a checklist of ‘do nots’, as it arguably supplies some super-quick fixes.
Anyway, off we go.
Publishers who permit disrespectful, spammy comments about their stories are discouraging people looking for intelligent conversations and undermining their brands.
They should implement policies, such as moderated comments, to create a more civil discourse.
If you are unlucky, like me, you'll recieve hundreds of spam emails every single day.
This daily deluge of spam used to be a big annoyance for me.
However, after some creative thinking, I started looking for ways to take advantage of these emails and use them as content and link building strategy.
Sometimes in life things that seem sensible in theory don’t always work out in practice.
Communism and Captcha images are two obvious examples, and it’s the latter that I wish to focus on in this post.
Captcha is designed to be an effective way of validating things like applications, purchases and comments. Basically any online form that a crook or spammer might try to trick for personal gain.
Unfortunately it can also harm the user experience by causing untold frustration for people trying to decipher the random jumble of letters and symbols.
So here are six different alternatives to the dreaded Captcha images.
And by the way, I’m fully aware that I’m on shaky ground here bearing in mind our own process for posting blog comments, and this is something we're looking to improve.
'Domain Clustering' is a Google update that was never officially announced, but one which has the potential to impact the search marketing landscape.
In this post, Lee Allen, Technical Planning Director and Matthew Barnes, SEO Executive at Stickyeyes, provide an in-depth analysis into this under the radar update...
Some email marketers see the spam button as an evil device that ruins their email reputation while they are forced to watch helplessly.
But while it is true that spam complaints can have a disastrous effect on your email reputation, email marketers are everything but powerless in their efforts to stop collecting them.
Here are five tips (plus one bonus) to help you reduce the number of spam complaints you receive:
Assuming that you’re an email marketer with a conscience (and that knows a little about deliverability) you only send emails to people that opted in.
Maybe you even chose to go with a double opt-in system, to be 100% sure that your recipients are actually interested in your emails.
But although you are now complying to the email marketing legislation, these efforts aren’t enough to prevent that you’ll be regarded as a spammer.
An opt-in’s sustainability isn’t endless. Think about your email reputation and ask your recipients to prolong their subscriptions from time to time.