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Posts tagged with Starbucks

Six examples of brilliant marketing creative to enjoy with your coffee

Here on the Econsultancy blog, we’re going to start teasing you with details of the week-long siren of excellence and japes that is the Festival of Marketing (8-10th October in London).

One of the many components of the Festival is PUNCH, the event where marketing meets the new creative. To quote our website, ‘in today’s increasingly saturated media landscape, creative power matters more than ever’.

So, to celebrate this event, and to give you something pretty to look at while you let your mind wander, I’ve listed some of my favourites in the world of creative in marketing.

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Wendy Clark, SVP of Integrated Marketing Communications and Ed Steinike, VP & CIO, both of the Coca-Cola Company

Social media lessons from Coca-Cola, Starbucks, and Delta

Are you missing a critical social media KPI?

'Social media disconnects', or when consumers unfriend/unlike or unfollow as a result of a social media marketing initiative or campaign, isn't a term in many marketers' vocabulary.

Perhaps it's time for that to change. 

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How Starbucks uses Pinterest, Facebook, Twitter and Google+

Starbucks is often touted as having an excellent social strategy, so it’s an excellent subject for our series of posts looking at how brands use the four main social networks.

Having previously evaluated a number of brands including Red Bull, ASOS, Walmart and Ikea, it appeared that the brands that were doing well in social all followed the same basic blueprint – they post updates several times a day and are excellent at responding to consumers.

But as this post shows, Starbucks has managed to outperform nearly all other consumer brands in terms of community engagement despite taking the exact opposite approach.

And there is a special mention for Starbucks’ Instagram feed at the end as well...

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Can companies wait on a mobile payments strategy? Experts say no

The mobile space is one of the fastest-evolving in all of the technology world and because of that, it's no surprise that many companies are struggling to keep up.

From the smallest business struggling to figure out how to build a mobile-friendly website to the largest consumer internet brands struggling to build compelling mobile experiences, mobile offers just as many challenges as it does opportunities.

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How to evolve your brand and logo the Starbucks way

Starbucks has come a long way since it’s first Seattle store in 1971. So it makes sense that last year it decided to task its brand team with redesigning the logo. 

Steve Murray, Content Manager of Brand Strategy and Expression at Starbucks, worked as lead writer on the team that spent hours, weeks and months creating a new logo and brand identity for Starbucks and he shared what they did at Starbucks to a full room of retail marketers at the recent shop.org conference. 

But how do you improve and simplify a logo that is only made of four parts and one basic colour? And why was it important to do so?

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Use of Instagram growing among top brands: report

Brands continue to invest heavily in their presences on social media stalwarts like Facebook and Twitter and when it comes to newcomers, Pinterest seems to be creating the most buzz.

But the company that Facebook agreed to purchase for $1bn, Instagram, is quietly seeing adoption from a growing number of brands.

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Five tips for building a better store locator

For many multichannel retailers, a joined up in-store and online approach increasingly makes good sense. While digital (which includes mobile) presents some new challenges for retailers, there's little doubt that offline and online can be a potent combination.

When it comes to driving online shoppers through the doors of a physical store, there are numerous ways to get the job done, from in-store events to click-and-collect schemes. But one of the easiest and often most overlooked is the handy store locator.

A well-designed store locator can be a big help in getting a customer or potential customer to drop in.

Here are five tips for creating an effective store locator experience...

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Q&A: Spruce Media's COO Lucy Jacobs on Facebook ads and success metrics

Last week, Facebook announced their new Preferred Marketing Developer (PMD) program. This was a merger of the Preferred Developer Consultant (PDC) program and the Marketing API Program (MAP) which have been running for three years. 

These programs connected brands with developers to help them optimize social plugins, build apps on the Facebook Platform, develop strategies, and manage ad campaigns for Facebook Pages.

One of the companies that has been built around the Facebook Ad space is Spruce Media. According to their website, it has a mission. Spruce Media believes Facebook will change the future of advertising so it has created a platform to help advertisers thrive on Facebook ads. 

We had a chance to talk to Lucy Jacobs, COO of Spruce Media, to talk about how the company works with Facebook, Facebook best practices, how Facebook has changed the ad space and benchmarks for success.

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Experience an augmented Valentine's Day with Starbucks

Yesterday Starbucks launched their new Valentine's augmented reality (AR) cups.  It's quite a clever way to get customers to not only drink their morning coffee but to buy one for a loved one.

All you need to do is download the app from Starbucks and you can "experience your valentine" as the heart on the side of the cup comes to life.

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Is Starbucks at the forefront of mobile?

With the introduction of payment via mobile and a new and updated app, is this a new mobile era for Starbucks?

What opportunities are there for other retailers to follow suit?

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PepsiCo's Bough attributes $1bn brand growth to digital

Last week PepsiCo announced that three of its brands – Brisk, Diet Mountain Dew and Starbucks ready-to-drink coffee – had each surpassed $1bn in sales per year. 

Now, the company’s global head of digital B. Bonin Bough says that utilising digital media has been vital to this growth.

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PayPal mobile payments surge to $4bn

In late 2009, PayPal president John Donahoe indicated that he believed online payments should account for 20% of global payments, even though, at the time, they accounted for just 5%. His goal: find ways to grow that number.

There are a lot of ways of doing that, but none may be as promising as mobile payments.

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